While it is clear that businesses need social media in the modern age, the jury is still out as to which social media platforms businesses should be using.
If you are a small to medium-sized business, creating content for all the different channels can be time-consuming and unproductive when not done well, so it begs the question, does your brand need Twitter?
Many companies ask themselves about this platform in particular for many reasons, but today we are going to look at all the angles to help you decide whether Twitter marketing is worth your time and resources, or whether you are better off going elsewhere.
1. What does it mean to be successful on Twitter?
While a good engagement rate will depend on your page and business, there are some standards you should be aiming for that will showcase that your efforts on the platform are paying off.
For example, for every thousand followers you have, you should see around 2-9 reactions per Twitter, meaning you have an engagement rate of 0.09 percent and 0.33 percent. This is a successful minimum standard for an influencer.
So if you are receiving this level of engagement or above, Twitter is definitely a platform you are going to want to think about using.
2. How well does Twitter advertising work?
The highlighted benefits of using the Twitter ad platform to advertise and the market is the fact that the ads are incredibly inexpensive. In some cases, ridiculously so.
What is more, it doesn’t really matter what kind of ad-creation experience you have; the Twitter Ads platform is designed to make the process of creating and launching ad campaigns as painless as possible.
Hand in hand with this, ads of Twitter are effective. You’ve probably found yourself bombarded with seemingly useless and spammy ads on Twitter at some point.
So as long as you are doing better than these brands, you should be onto a winning formula that gets people interested in what you are offering.
Statistics show that most brands see a return of up to 40 percent on their Twitter ads, and that’s not to be ignored.
3. Creating genuine connections with your audience
Easily one of the best features you MUST be thinking about when it comes to Twitter is the fact that people from all over the world can connect with you directly through direct messages, comments, and replies.
People know they can get to companies and celebrities and actually appear on their feeds, and this appeals to many for a lot of reasons.
Let’s say someone wants to interact with your business. Instead of just commenting or taking the time to write you an email, they can just hop onto Twitter, which is where they’ll be anyway, and shoot you a message in a couple of seconds.
As long as you are replying, this opens the door for genuine and authentic connections with your audience that they are going to love. This builds trust and loyalty among your customers, which is only going to positively contribute to your success.
4. Opportunities to drive traffic
Unlike Instagram or the slightly complicated process of sharing links on Pinterest and the sorts, Twitter allows you to post links any way you want, wherever you want. This means there is an undeniable way to drive traffic to your websites and landing pages from this social media platform.
If you are capable of sharing and promoting links in a creative way, you can dramatically boost what kind of engagement your pages have. Don’t forget; you also have the opportunity to link a website in your profile bio as well.
In fact, 47 percent of people who visit a Twitter profile will also visit the website link, so bear in mind what links you are putting there.
5. Twitter and your brand voice
With regular posting, tweets, and replies to customers, there is no denying that Twitter is one of the best places to refine and define your brand voice. With Twitter, you can decide what kind of voice you can.
Are you going to be funny, casual, or light-hearted, or are you going to be serious, formal, and professional? The choice is really up to you.
But you need to make sure whatever approach you take that you remain consistent and really knuckle down the vision you want to create in the eyes of your followers.
6. Twitter social media influencers
Social media influencers are so important when it comes to connecting with audiences and expanding your target market. And in 2019, it was found that every $1 spent on social media influencer marketing-generated around $7.65 in profit. So, it is well worth the investment.
But what about on Twitter? For many businesses, the influencer network on Twitter is relatively undiscovered, and it is well worth seeing what opportunities lay ahead of you here.
The facts also don’t lie. With a 200 percent chance that someone is ready to purchase something from Twitter than they are any other social media platform, and that 49 percent of Twitter users rely on influencer recommendations on products, and 40 percent saying they have made purchases from influencer recommendations if you thought influencer marketing was dead, you were wrong.
7. Twitter and your customer service efforts
If you are not using Twitter to offer customer support to your customers, then what are you doing?
Offering a degree of customer service and support through Twitter is a fantastic and effective way to communicate with customers, and to make it publicly clear that you are there to help people whenever they need you.
8. Engaging with your Twitter fans
Twitter is known for being one of the most engaging platforms within all social media platforms because it is just so easy to connect with people. So ensure you are taking advantage of this and connecting and engaging back with your users.
Fast food chains do this amazingly with their followers, usually replying to the most random of tweets. Thus making them go viral and then attracting, sometimes, millions of retweets and comments, all of which are only boosting their reach and chances of being a successful business.
9. Keeping one eye on the competition
If your brand is making itself heard on twitter, then it is likely that your competitors are out there doing the same thing. By engaging with Twitter, you’ll be able to keep a close eye on how they are innovating and what they are offering. Whether that is new products, discounts, or competitions.
If you don’t follow what your competitors are up to, how can you expect to keep up? And depending on what industry your brand is operating in, interacting with your competitors might be something your customers would love to see – it humanizes your brand when they see you interacting just like they do!
The last word on Twitter marketing
Ultimately, Twitter can be an incredibly powerful tool – in the right hands. It gives you the opportunity to grow your brand’s voice, directly connect with your customers, market yourself, and provide high-quality customer service in the public eye.
However, being in the public eye comes with risks attached. Twitter blunders happen on a stage where everyone is watching.
Handing over your Twitter to professionals with social media marketing training will ensure you optimize your social media output, reaching out to customers old and new, and watching your brand grow.
Disclaimer. The views and opinions expressed here are those of the authors. They do not purport to reflect the opinions or views of IdeasPlusBusiness.com.
Any content provided by our bloggers or authors is of their opinion and is not intended to malign any organization, company, individual, or anyone or anything.
For questions and inquiries on the blog, please send an email to the Editor at ideasplusbusiness[at]gmail[dot]com. You can also follow IdeasPlusBusiness.com on Twitter here and like our page on Facebook here.
This website contains affiliate links to some products and services. We may receive a commission for purchases made through these links at no extra cost to you.
Katherine Rundell is a young marketing strategist at Do My Assignment and Research Paper Writing Service. She works with businesses to help them make the most of social media and get the highest return rates possible through creative approaches. She has created many marketing proposals, many of which can be found at PaperFellows.com.