Each social media site needs a unique strategy, keeping it aligned with the brand’s intention and value.
When you talk about Instagram, one of the most happening platforms among the new generation, you should be even more careful about what you do and how.
Since creative graphic designs play a massive role in effective communication, as a graphic designer, it becomes your responsibility to update your knowledge bank to refer to it and apply the right ingredients.
Only then can your creatives vibe with the target audience and prove useful for the company’s business.
Here are a few suggestions in this context to have an edge with your graphic designing strategies and, consequently, create engagement. Let’s give a quick look at some of the graphic design trends for Instagram.
1. The transitioning from softer to definite pastel
From 2015, it has been mostly about pastel shades of pink. Now things look different as textured, darker, and dustier hues are entering the scene.
It is time to experiment with the industrial pastel or powdery tones, applying with the almost identical colors side-by-side along a minimalistic line, paving the way for a contemporary touch.
2. The coming back of the vintage charm
In the past ten years, you must have noticed the widespread use of vintage tech in the posts. Experts believe this to ramp up in 2020.
Graphic designs with camcorder watermarks, grainy effects, print negatives are leading the way.
You can also come across the extensive use of mockups of desktop applications like Windows 95 and others.
This technique is all about showcasing real-life imperfections. It helps you create unique content without interfering with its aesthetic.
For help, you can access tools that let you introduce vintage tech effects in your designs. You can take advantage of them.
3. The movement from glossy, picture-perfect imagery to real-life photos
It is not a secret anymore that today’s smart users look for authenticity. They don’t approve of polished or heavily edited images, as these seem far away from reality.
You have to give something that is relatable – actual emotions and experiences. And for this, you have to take a no-edit edit approach.
The less created and curated, the better it is. So, share shots that depict everyday life, tell stories.
4. The leaning towards a collage
In the past few years, collage has been having its moment on Instagram. The creative graphic design apps helped push the trend even more.
You can expect this to go to the next level of creativity, mimicking the effects of handmade scrapbooks consisting of textures, texts, and images.
The look of the images will be drastically different due to the use of vintage tech and other popular graphic design trends. Since this is a versatile theme, many brands can grab their audience’s attention.
5. The carefree illustrations taking over
Showing the uninhibited and spontaneous side can look edgy and vibe with many. The use of childlike emotions in the images is a small reflection of this.
Colorful doodles, crayon scribbles, and such elements are creeping into designs.
6. The infusion of limy accents
Another predictable thing is the use of mild yellow and orange tinge in the images. These colors stand for health, warmth, etc. Hence, a fitness, cosmetic, or well-being brand can indulge in it.
However, it is going to be quite artistic. You can imagine applying sprays, splashes, blotches, doodles, and so on. A tad dose of messiness, particularly in the monochromatic theme, can feel perfect.
These colors may not match with some brands. But you can break the rules once in a while during a special occasion or campaign. Just make sure you know what the right time is.
7. The popularity of delicate typography
Being good with your font can prove beneficial for your brand’s creatives. As per experts, Instagram is going to see the heavy use of elegant fonts that are also strong.
Also, they will be quickly readable. Serifs and Sans Serifs are the ideal examples here.
8. The introduction of 3D objects
The digital shapes are going to set the eye-rolling throughout 2020. From curved conicals to smooth rounds, you can see how such imagery will flood your feed.
Opting for digitally produced objects can prove hugely advantageous as these are futuristic designs.
9. The continuity of statement typefaces
They were there in the past, and they will be here in 2020 too. When you talk of typography, you like to play by the rules. But things are changing here also.
You can come across distorted and stretched letters getting used, setting up a quirky mood. Since these typefaces have an inherent psychedelic trait, you can use them in your brand to convey its youthful and edgy side.
These graphic design trends can give you an edge with your creative ideas if applied well. If you want to stay right there on top of the users’ minds, then do adopt and use them.
10. Asymmetrical layout
Asymmetry can be one of the most helpful ideas in your design toolkit. It is a wellspring of fascination method that is intriguing and eye-catching.
It is a procedure for managing imbalanced designs. By giving a total parity look to any object in such a designing way this is giving a delightful look is art made by a visual creator.
For mix and matching symmetrical and asymmetrical ideas inside a designed venture, you can break the design into littler areas each part has various estimations of its equalization.
Comprehending what you need to achieve with the visuals will help decide how to best utilize strategies to achieve it.
Asymmetry is dynamic and grabs attention; it very well may be substantial however normal. What is more, when you have something on the canvas, trust your gut.
Accomplishing balance is that enchantment in the middle. The great asymmetrical design includes balanced with the goal that nobody some portion of the undertaking is excessively substantial for the rest.
You can make offset by balancing components with space, making emphasis with motion, getting weight, including center with color, and utilizing a grid for alignment and organization.
11. Digital painting
Digital drawing has become a gigantic pattern with gratitude to applications, for example, Procreate and Adobe Fresco which permits even specialists to paint like a Pro.
Throughout the following hardly any years, we anticipate seeing more conventional artistic creation impacts, for example, Watercolor and Oil painting being made digitally and utilized for a wide scope of work from advertising, posters, and packaging.
12. Rise of machine learning
Numerous creatives dread that machines will assume control over their activity later on. In any case, we emphatically feel that it can rather upgrade our imagination and improve efficiency.
Our top picks are Khroma to assist you with picking hues dependent on your color preferences. Font Joy to assist you with pairing textual styles better. Magenta for computer-aided drawing.
Lastly, we love Adobe Sensai for continually concocting new highlights over the entirety of its Creative Cloud products.
We are especially excited about Image Tango for producing new pictures from a reference photograph. What’s more, lightweight, to make extraordinary lighting conditions on your photos.
13. Augmented reality
Augmented reality (AR) turned out to be a lot simpler to access, and we will see an ascent of designers exploring different avenues regarding AR to bring their designs.
Adobe Aero can now effectively make AR experience, include association, and animation. If it is not too much trouble watch out as we will cover an instructional exercise on this soon.
Conclusion: Graphic design trends
We trust that this article will move you to make trendier creatives.
Toward the day’s end, it is a dynamite design that draws in the consideration of customers who follow tens or several different brands via social networking media.
So as to hang out in 2020, make certain to utilize the most current social media graphic design trends which we have generously arrange together in this article.
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Andrew Thompson is a content developer and online marketing guru. Having worked at SEO expert company for the last three years, He also advises helping with Insta4likes base and share effective SEO tips, strategies, and the latest developments and sure-shot strategies people can take to climb SERP rankings.