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13 Essential Digital Marketing Tools and Apps for Business Today

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Written By Vanessa Venugopal

Digital marketing tools are growing rapidly as businesses continue to expand and move online or reach out to more customers. 

Online marketing professionals utilize digital marketing tools to increase productivity, generates leads, converts traffic or visitors to sales, and increase the business’s income.

With the help of digital marketers and their marketing tools, they can reach out to your customers and provide them with information about the business. Furthermore, these marketing tools can build relationships and help businesses become successful.

In this article, we are going to discuss the essential marketing tools and apps you and your digital marketing professionals can use. Some of these tools are free, while others require monthly or yearly payments.

12 Useful Digital Marketing Tools and Apps for Business

1. EngageBay

EngageBay is a powerful free CRM  with an all-in-one marketing, sales, and service automation platform.

EngageBay is a single, unified, and affordable digital platform for small and medium businesses that combines marketing automation, sales automation, ticketing helpdesk, and a free CRM, all in a single solution. 

Features such as email marketing, lead generation tools, appointment scheduling software, contact management, deal pipeline, telephony, email sequences, full-service help desk automation, and many others, EngageBay is a complete solution for a business’s marketing, sales & service needs.

EngageBay is an all-in-one marketing software. Try their free plan no credit card is required. Starting at a monthly subscription as low as $8.99.

2. MailChimp

Social media may have dominated the world of digital marketing, but it is crucial not to overlook other basic marketing campaigns, like email marketing. Email marketing has a strong Return On Investment (ROI). With every $1 you spend for your campaign, you expect a return of $42.

If you need a tool to manage all of your email campaigns, MailChimp is one of the best tools to try. It has an interface that is easy to manage, customizable, automation of emails, and real-time analytics, and creates a personalized campaign.

They offer flexible plans to grow your business. Try their free plan with limited features, and if you enjoy their service, you can avail of one of their paid plans.

3. Canva

For graphic designers and other visual content creators, Canva is an essential tool they can use online. If you want to create a banner, business card, flyers, and more, without the need to go through training or complicated tools, try using Canva.

It has basic photo editing tools like crop, effects, filters, and more. You can also choose from thousands of backgrounds and clip art for your project.

Canva has a free version with limited features. But if you need more, you can try one of their paid plans.


4. Google Analytics

If you run a website, using Google Analytics will give you a holistic view of your site. It is a vital tool that can track and provide you with an essential report about your website.

It will give you a picture of how your campaigns are going and if it brings traffic to your website or not.

5. AdRoll

There is nothing more frustrating than getting a surge of traffic to your website, but only 2 per cent of them become a customer. But with the help of tools like AdRoll, you can turn that bounced traffic into a satisfied customer.

Your bounced traffic are potential customers who are interested in your product, but some factors might have caused them to not purchase your item. Soon, you’ll see them searching for products similar to what you offer, so you need to retarget your ads to these potential customers.

AdRoll creates more than ads. It grows your brand quickly, builds a relationship with your customers, and helps your business in every step.


  • Gathers data and shows cross-channel reporting and insights.
  • Targeting customers and brand awareness campaigns.
  • Personalized marketing.
  • Solves browse and cart abandonment.
  • Recaptures audience with dynamic ad creativity, segmented audiences, and cross-channel distribution.

Try the free version, and when you find the app helpful, you can move to their paid plans, which begin at $9 per month, billed yearly.

6. Offerpop (or currently known as Wyng)

If you are struggling with engagement or getting the right audience for your content, Wyng, or Offerpop as formerly known, can help you with this issue. The online software focuses on gathering engagement through user-generated content, hashtag campaign, quizzes, contests, and more. 

You can request data that can transform your brand’s engagement and turn them all into mobile and social customers.

Furthermore, it hosts a built-in analytic dashboard to monitor the performance of your campaign, and you can deliver your products or campaigns at the right time and way to each of your visitors.

7. Unbounce

Creating landing pages is vital for your business, and sometimes even requires attention for it to work. With Unbounce, you can build and publish a landing page to see if it will work. There are a lot of designs or templates to choose from and styles you can play with.

It removes distractions and gets more leads for your business, which you can eventually turn into loyal customers. Furthermore, with AI technology and Smart Traffic, you can see which pages you create will work or not.

Experience Unbounce at $80 per month for small businesses. You get 10 per cent off when paid annually.


8. Sprout Social

If you need to manage all your social media accounts, you can try Sprout Social. In overview, it can manage all your social media platforms’ comments, shares, and responses. Furthermore, increasing your accounts’ engagement and leads.

Overview features of Sprout Social:

  • Streamlines all your social monitoring and engagement details
  • Get insights to study your social media data and analytics to improve campaigns.
  • Create and share curated content across your brand’s social media platforms.

9. Paper Fellows

Content is crucial when you want increased engagement, leads, and conversation. You can’t just create anything and share it online. People want valuable content, one that can add value to their lives.

With Paper Fellows, you can get insights and tips on how to create highly engaging content. In addition, they also offer services like proofreading, academic paper writing, and more.

10. HubSpot

HubSpot is the leading inbound marketing software in the market. It has all the tools you need to create effective and engaging content, generate leads, and grow your business and sales. 

  • Drives traffic to your website with its effective content strategies. 
  • Create designs for call-to-action that visitors will click.
  • Send personalized messages based on the leads’ location, device, persona, and more.
  • It creates an effective landing page to generate leads.
  • Get insights and analytics on your campaigns

HubSpot is the all-in-one marketing tool that you can rely on. It offers more than marketing tools, such as Sales, Service, and CRM Hubs.


11. All in One SEO Pack

Part of all online marketing professionals’ job is to keep an eye on their website’s ranking on Google. SEO is one of the vital parts of digital marketing.

It allows businesses to get more traffic and get recognized as they move higher on Google’s SERP. All in One SEO Pack is a plugin you can use if your CMS of choice is WordPress. 

It can optimize the SEO of your WordPress with advanced features, and it is friendly to beginners.

  • Notify Google and other search engines about the changes on your website.
  • Generates Meta Tags automatically.
  • Removes duplicate content on the blog.
  • Compatible with plugins.
  • Supports Accelerated Mobile Pages (AMP).
  • Attachment pages are directed to a parent post.
  • Provides Google Analytics support.

12. Followerwonk

If Twitter is the main social media platform you use to promote your business, Followerwonk is the best tool to help you with it. 

Followerwonk is an analytical tool to find, analyze, and optimize your social media account. 

  • Search Twitter bios to connect with anyone. It has an advanced drop-down search.
  • Target new influencers.
  • Compare Twitter accounts.
  • Gather details of your followers, such as location, their followings, and more.
  • Look for activities that will catch your followers’ interest.
  • Determine if followers are active.
  • Follow and unfollow the app.

You can find other tools that can work on your other social media profiles, as Followerwonk is made for Twitter accounts only.

13. Hootsuite

If you run most of your advertisements or reach out to your customers on social media, Hootsuite can be the best tool you’ll need.

It’s a popular tool that can manage your social media accounts and delivers analytics about your campaign. You can schedule posts, create engaging content, connect with customers, and collaborate with your team.

You get real-time analytics to see which campaign is working out, and which are not.

Hootsuite offers a free limited plan that you can try. Link your social media accounts and start scheduling your post. If you think this tool can perfectly manage your social media profiles, then you can shift to their paid plans.

12 Useful Digital Marketing Tools and Apps for Business

What are the top digital marketing tools for your business?

Choosing the best digital marketing tool for your business depends on what you need in your business. Here are the best digital marketing tools for your business needs:

  • EngageBay
  • MailChimp
  • Canva
  • Google Analytics
  • AdRoll
  • Offerpop (Currently known as Wyng)
  • Unbounce
  • Sprout Social
  • Paper Fellows
  • HubSpot
  • All in One SEO Pack
  • FollowerWonk
  • Hootsuite

If you want your business to grow and get more customers, allotting some amount of money to purchase some of these digital marketing tools and the time to learn them is vital.

These digital marketing tools and apps are effective and can ensure the success of your marketing plans.

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