Whether you own an online business or are responsible for a brick-or-mortar store, learning how to drive organic traffic to your website is one such thing every business owner shares among themselves.
You must realize that your website is your storefront. Here, visitors can learn more about the products or services you offer. Audiences usually build trust in the brand and become permanent consumers. But, this takes some genuine ways to bring them to the website.
An easy-to-navigate website will barely fetch you an audience if it is not ranking high on the SERPs. In this article, you will learn more about how to get discovered virtually online and how to maximize your exposure and drive organic traffic to your website.
5 Ways to Drive Organic Traffic to Your Website
Here are some proven ways to drive organic traffic to your website in no particular order:
- Optimize your Google Business profile
- On-Page SEO
- Get listed in online directories
- Guest blog
1. Optimize your Google Business Profile
An optimized Google business profile gets seven times more visits than a non-optimized one. This listing is linked to your website, thus, it fetches more organic traffic to your website.
Google is slowly getting more thoughtful about its result pages. If your website has accurate data management software for listing and offers everything that a customer wants, Google contacts you directly, even with a better website visit.
Why Google listing?
- It is free and straightforward to set up
- It allows you to look up searches that are relevant to your business and location
- It increases the visibility of your website on a platform filled with potential users
- Boosts your presence
- It gives opportunity to users the to post reviews and feedback
- Fetches qualified traffic to your site
2. On-Page SEO
Several SEO tactics can be performed on each of your websites and web pages to increase the ranking in search engine ranking pages. This drives more visitors to your site.
On-Page SEO includes producing high quality demanded by your audience. This also included writing concise meta descriptions for web pages.
When visitors know what the page is about, it is evident that they will click on the site. SEO tactics are primarily free, but they are time taking.
3. Get Listed in Directories
This might sound vague, but it actually helps to gain organic traffic. People usually trust online directories and rely on their services.
Try to get listed in the free virtual directories and review sites. These sites will have a direct link to your website, allowing users to get into your website without any difficulty.
Also, this actively updates your listings and generates positive reviews to drive more organic traffic to your website.
4. Email Marketing
Sending regular newsletters and emails and promoting offers through emails is an amazing way to be in touch with users. It also assists in driving organic traffic to your website.
Start uploading helpful information to your pages along with links to the websites. They can always learn more through blogs and landing pages with specific offers.
However, remember to refrain from bombarding their emails continuously as it might cause irritation in their minds. And the users might delete, disengage, and unsubscribe due to constant spamming.
5. Guest Blog
Working with an influencer or a brand name and fetching their blog posts for your website helps drive more organic traffic.
This brings in an audience through organic search and promotions done by the influencers. This also adds more variety to your content and makes your audience believe you are active.
Alternatively, the influencer can add your blogs or content to their promotional posts or review round-up posts. You need to collaborate with the influencers to explore mutual benefits and make better connections.
Being a guest blogger also helps in such situations when you get a relevant audience for your website. However, make sure you have appropriate and valuable content for your users.
Why You Must Drive Organic Traffic to Your Website
Why is it essential to drive organic traffic to your website?
In today’s digitized world, even a physical store needs an online existence in the form of a website. A static website will do no good to your business. The ultimate benefit of operating an online business is driving consumers from the internet space to your website.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.