7 Simple Tips to Start an E-commerce Business

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Written By Nitesh Ranjan

Starting an e-commerce business is no longer a tedious process. Anyone with bare minimum resources at hand can do that easily.

Thanks to the advancements in technology, particularly the internet, setting up an e-store and selling product have become virtually a walk in the park. That is why hundreds of thousands of enterprises are diving into the pool, creating and launching products, and realizing their true potential.

To start an e-commerce business, you don’t even require a lot of money as there are software and tools that ensure the work is done in an affordable manner.

Online guides and tutorials are available as well with industry experts helping at every step of the way to make your dream of launching an e-commerce website become a reality. Plus, you can also benefit from online design software to add a new dimension to your website.

Once the business is ready, you can always look for ways to give shoppers freedom and options so that sales are never a problem. This is why product designing features are becoming quite common to e-store. So, don’t miss out and take the plunge today itself.

Seven tips to start an ecommerce business

e-commerce business

Here are seven tips that will help you start an e-commerce business.

1. Choose the right product to sell

Well before starting an e-commerce business, the focus should be on identifying a product with potential. You must find a product of own liking, something that interests you, or something that you have always wanted to sell to the world.

It is also important to select a catalogue of products with high demand, high margins and easily available to you. There are websites and portals on the internet to get ideas about the hottest products doing fabulous these days.

But yes, rather than going with the latest trend, it is always better to pick something that you are genuinely interested in. After all, only your enthusiasm and passion will create difference to your e-commerce business.  

2. Find a reliable and all-weather manufacturer

Once the product is finalized, the second step is to find and lock down a manufacturer to meet your demands in a timely manner. Make sure you sign up with a manufacturer capable of keeping up with the demand through seasons.

It is always judicious to talk with dozens of companies, put questions to them, and check their reliability quotient before singing the deal.

Cost should never be the only criteria when you search out a manufacturer else it might trouble you in the future. You must also be sure that the partner is good with commitment and communication.

Both these will ensure that you get a steady supply of products when the business is launched.  

3. Secure your online presence for your e-commerce business 

After finalizing the product and manufacturer, you should go ahead with securing your online presence and choosing a brand name for the e-commerce business.

You can seek expert help with the selection of domain name and social media handles as they can come up with ideas suitable for the current time.

Your brand name should be such that your customers can find them appealing and interesting, or something that general users can relate to easily.

You must also focus on finding relatable handle address for social networks like Facebook, Twitter, Instagram bio etc. Once your online presence is found, you can then go ahead with the work of developing the website for the business.

4. Develop your e-commerce website for your business

Hire a freelance team for getting a website layout and long concept designed. They can also consult you over the selection of right platform for launching the website.

You may not be able to differentiate between platforms like WordPress, Shopify, WooCommerce or Magento but can experts can do that easily for you.

There are free as well as premium version of platforms, and you can choose based on the budget and business ambitions. Free and paid themes are available for selection and it does not require much technical knowledge to select from them.

Similarly, you can leverage free tools, plug-and-play options and create a powerful website for realizing your e-commerce ambitions.

5.  Decide on order processing and shipping  

Once the website is ready to be rolled out, your next task is to figure out details regarding order processing and shipping. Would you do this in-house, or outsource the same to a third party?

You can also settle on with a model where your website can take the orders while a third-party handles the shipping and fulfillment services.

Well, decisions of order processing and shipping should depend on the size and scale of operations you plan to engage with. If the scale is smaller, having an in-house arrangement will do fine but not if you plan to launch e-commerce on a big scale.

There are vendors or companies renowned for their amazing shipping and fulfilment solutions and you can benefit from them to focus solely on the business aspects.

6. Set revenue goals and design a marketing plan

You just can’t start an e-commerce business unless you know the numbers. You must have a complete idea about the product cost, shipping costs, merchant processing fees, costs involved with the software, staff, delivery etc.

How much inventory to have, when to cut costs, and how to increase the revenue, all this should be settled on before launching the business. Similarly, you must have a robust marketing plan to place so that your products or offerings can be taken to customers to drive sales.

Whether marketing plan must consider short-term and long-term goals, should weigh in on organic and paid ways of promotion, and settle on metrics that drive conversions and revenue easily.    

7. Launch your online store

Once you have worked everything out, it is time to launch the online store and take your product to the world.

You can also think about integrating shirt design software so that customers can be given the freedom of designing apparel or any other product on own.

This will help drive sales and revenues in the long run. This is how e-commerce dreams are realized even without spending that much ever.

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