The practical tips below will help you write a good blog article that will do well on search engines for a long time.
1. Start writing by choosing the right keyword.
Whether the content will be high enough depends on several factors, including content optimization, its quantity, domain power or choosing the right keyword.
Choosing the right word is important because such content is to generate traffic to the page, so it can’t be a random phrase.
To do this, it’s best to check Google Trends and see if the word you’re looking for is a recent search.
Another useful tool is the Google AdWords keyword planner, which will also tell you which phrases you can consider when choosing the right keyword.
2. Learn about LSI.
LSI, or semantic keywords, is a process in which a search engine tries to understand the content and phrases entered into the search engine.
In everyday use, this means that you should use additional keywords in the content that will be associated with the main phrase.
We are talking here about all synonyms, but also about similar phrases that Google always suggests during the search.
3. Avoid stuffing your keywords by force.
Excessive use of keywords in the text is called keyword stuffing.
This is a procedure that Google does not flatter, and users, in turn, can also easily notice too much work forced into phrases. It certainly does not look pleasant, but artificial.
Yes, the first tips were about choosing a keyword, but that doesn’t mean you have to use it every second paragraph. Also, try to change this word as described above.
4. Write for users, not for robots.
This is the last time I’ve discussed typically SEO issues in this text about writing good articles.
Finally, let me remind you that in the first place try to write to the user – he is the final recipient of your work.
Only then think about possible positioning. When doing so, follow the principle of naturalness.
All your actions in this direction should be unobtrusive and must indicate that they have been woven in freely – without your special interference.
5. Define your end time.
Do you know this situation?
You are writing content. You look at your watch and see the distant time there. You should have finished everything a long time ago, and you are halfway through.
Everyone is known to have different days when they can be out of tune.
However, a good patent for this type of situation is to set the so-called deadline, i.e. the time or date when we are to finish work on the content.
This is an additional mobilization and an additional stimulus that we cannot afford to snail pace.
That way, when you look at your watch from time to time, you’ll be aware of the expiration of the deadline, which will translate into greater efficiency.
6. Interest the audience with the introduction.
How to write a good article? Start with a proper introduction. This is the piece of content that has the best chance of being read.
Usually, no one starts reading from the inside. Everyone first focuses on the beginning of the article.
On this basis, they largely assess whether the content is worth further attention, or whether it needs to be thanked.
7. Write the content first, then edit it.
It is extremely difficult to publish content without any improvement after it has been written. The chance that we’ll write the perfect text without proofreading is almost zero.
You should always read and check your “scribble” at least once.
In this regard, it is best to remember a few good practices:
- First, we create all content, then edit and review it.
- Try not to go back to the previous content as you type and not read it.
Do not sit down to edit and re-read the material immediately after writing it. Later you will come back with a fresher attitude and catch more possible corrections.
8. Make reading faster and more enjoyable.
How do you write a good article so that you can read it quickly and easily?
First, try to shorten sentences as much as possible. The less unnecessary words, the better.
The next step is to take care of the length of the paragraphs. A maximum of three to five sentences is enough to break the content with additional space in the form of “enter”.
Such a procedure makes the reception of content more pleasant and helps in reading it.
Avoid Repetition. Once written, the content does not have to be highlighted again.
9. Leave jargon in the yard and difficult words in the podium.
Try to write content as simply as possible. I do not write about writing like a “half-heart”, but in this sense, to avoid intricate phrases, phrases or words.
The simple message hits the reader’s heart the most. If the text is clear and clean, the public will learn and remember it more easily.
It will also be more encouraging to read it in full. Lightness, speed, and simplicity are allies of the reader.
10. Give great importance to the title and headings of the article.
Content scanning is an integral part of reading entries on the Internet.
It has even been said that Internet users do not read – they scan the content with their eyes in search of the most important information for them.
Therefore, additional attention is primarily required by the title of the entry, which must be interesting, cause a desire to click and arouse curiosity.
This is not an easy art. Specialists even recommend creating up to 25 versions of the title to choose the most relevant one.
11. Exhaust the topic thoroughly.
Good and valuable content is comprehensive. It refers to all issues and does not describe anything at a glance.
So try to create articles in which readers will find as much information as possible, not just their beginnings.
This will primarily translate positively into the value of the content itself, its quantity and the chance of success.
Also, don’t forget that Google’s top positions are crowded with content that’s comprehensive. It’s hard to find 300-word content that is highest in the ranking.
12. In addition to content, focus on the meta title and description of the subpage.
Tips on how to write a good article are not closed around the content itself. It is also their outer shell.
Title and meta descriptions are additional fields to show off and a chance to attract more recipients.
Once, the meta description served as an additional field for placing as many keywords as possible. Today is an additional place to add content that will encourage recipients to click.
13. Always remember about the reader.
Usually, people are quite selfish. To some extent, this feature is sometimes seen in the content. You will notice that there is more to it about yourself than about the reader. A simple example:
For the benefit of the reader: “the sole of our running shoes is made of new quality material, which translates into great comfort and low risk of injury!”.
The first example gives the recipient nothing. Everyone can recognize that he is the best producer.
In turn, the second example shows the attitude in the first place at the reader, highlighting the advantages and uses of the so-called language of benefits.
14. Improve older articles over time.
As time goes on, you’ll have more and more content. This does not mean that older articles will be forgotten. On the contrary.
You can successfully post previously written articles on your marketing channels. You can also improve them. I am talking about recycling content.
After some time, some information may no longer be current. There may also be new materials that can be successfully added to older texts.
Thanks to this, you will get many benefits, both in terms of SEO and taking into account the user’s needs.
In this way, the reader will receive even better articles.
15. Use data and statistics.
If you have the opportunity, always try to diversify the content with inserts with data or statistics.
In general, numbers and hard data affect us better and we can better imagine a given situation. They are also more distinct and more real.
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I am Sandra from Zoe Talent Solutions.com and I work as a content writer. I create online courses related to business management. Our entire team is very passionate about management skills. We always strive to offer you professional, comprehensive info about any business management skills.