The last few years have seen so many changes in the marketing field. Marketers and other sales professionals no longer rely on conventional and general marketing methods.
There are new marketing techniques that are being leveraged. One such is the use of video for marketing.
Video marketing has seen a drastic rise in its effectiveness and consequently, usage. With social media now a world order, video content is gaining more popularity, and so is video marketing. Some of the posts with the most engagement now are videos.
This trend has also found its way on LinkedIn. If you are looking to maximize your result and benefit from marketing on LinkedIn, then add video marketing. Your results will be more prominent and exponential.
Based on previous trends and a look at statistics, video marketing is, without a doubt, more engaging. It also gets people’s attention faster and retains it better than regular text content.
According to a Hubspot study, more than 54 percent of consumers prefer to watch video content than other types of content.
So, how do you capitalize on this new found love for videos to market your business on LinkedIn? Here are some of the best ways to use LinkedIn videos for your business.
1. Tell your story
It is innate human nature to be inquisitive. People always want to find out more about someone or something that they have a connection with.
It is the same with brands too. When people connect with a brand, they want to know more about the business.
Since they feel that connection to you, then you have a duty to satisfy that curiosity in them about you. You can do this with LinkedIn videos.
To strengthen your relationship and also build more reliable connections, you can use Linked videos to tell the story of your brand.
Share the story behind your business’s forming or founding, add little bits about your brand, and mention the events that moved you to start your business.
Another reason you need to use LinkedIn video for your business is that LinkedIn’s algorithm ranks videos higher.
This is why you are more likely to reach out to your target audience and also attract more people to your business when you use LinkedIn videos than any other type of content.
By sharing the story about your brand on LinkedIn, you can actively boost your online presence, the foothold of your brand will be more reliable, and you’ll build stronger personal relationships with your audience and customers.
In using LinkedIn videos for your business, you don’t always have to create a new video that you can share. Don’t forget that the goal is to give information that is valuable to the audience and engages them. So, all you need to do is curate the essential details and use them to make a video.
You can discuss many things in your video, but here are a few things to share:
- Discuss books that you read recently, the highlights, and the things that you like about the book.
- Talk about a podcast that you listened to recently, and you feel resonated well with you.
- Did you recently learn a new thing about your business? How about sharing what you learned in a LinkedIn video?
- If you attended a business event or an important conference, you could also Livestream the video of that event. You can either make a video explaining what you learned in the discussion that’s worth sharing or makes a recording of parts of the meeting and shares it with others in your network.
Another exciting way to use LinkedIn video for your business is to share occasional videos showing your office culture and some of the things happening behind the scene in your company.
Videos like these are easy to shoot and are wont stress you in any way. You don’t even have to worry or brainstorm about new ideas. Yet, it is useful in helping people relate with your brand or business on a personal level.
Also, don’t just show the general work culture. Make sure that the videos you are creating cover your employees, especially as well.
A welding company once posted a LinkedIn video showcasing one of the company’s employees’ talent and got a massive engagement with the video.
There were thousands of likes and comments from far and near LinkedIn users. Videos like that help people feel a more reliable connection to your business because it shows a human touch.
And this is precisely what customers today want—a direct link and personal experience, not the bland sales approach that was once the way.
4. Host questions and answers style interviews
Not everyone will be able to share monologues and stories before a camera. To some people, it is a little intimidating, and to some others, they prefer the fun in dialogue.
The good thing with LinkedIn videos is the possibility of posting different types of videos. So, you don’t always have to be alone in front of the camera.
You can also host a question and answer session with influencers and professionals in your industry. One way to do this is to interview in a studio with proper equipment, etc.
Be sure that you are well-prepared for the interview before it commences.
Carry out extensive research beforehand about the topics that you’ll be discussing. Then ask the interviewee essential questions that the audience will find relevant.
You also don’t have to act very professionally about it. You are allowed to loosen the grip a little bit and act semi-formally.
You are trying to educate and entertain the audience, not trying to bore them to death. Also, make sure that your questions are focused on the area of expertise of the person you’re interviewing and their backstory as well.
If it is difficult for you to arrange a one-on-one interview with someone, you can make a video call and record it. But make sure that the video recording tools you use are of high quality so that you don’t record a poor quality video.
5. Include an educational or promotional video in your profile to give your brand personality
One of the most popular video styles that marketers use to reach a new audience is the explainer video. To be effective, explainer videos are usually educational or promotional.
An educational video aims to educate the audience on a topic, which could be your company, a product, or other industry-related issues. In comparison, a promotional video aims to promote your brand and company.
Conclusion: LinkedIn video for business
LinkedIn video marketing is a relatively new part of the use of video content on marketing. So, it has not been used very much yet and is still untapped by many marketing professionals. However, it has proven to be very useful and successful when it has been used.
LinkedIn videos are very useful in getting engagements from your audience. However, it would be best if you had a video style before developing your video marketing strategy.
There are plenty of options to choose from. You can select and develop one style or want to combine two or more of them.
You must be consistent in your video marketing effort on LinkedIn. It will be easier for your audience to forget about you if you are not consistent in posting marketing videos.
LinkedIn videos can be used in plenty of ways as part of your marketing strategy and also to get engagement and gain more exposure. This article contains some of the ways to use video on LinkedIn for your business.
Ashley Simmons is a professional journalist and editor at college paper writing services. She has been working in a newspaper in Salt Lake City for 4 years. She is also a content writing expert in such topics as psychology, modern education, business, and marketing innovations. Feel free to connect her on Facebook or follow on Twitter.
