It doesn’t matter if you are starting a small business or trying to grow an established business, increasing brand awareness is a big part of helping to improve how customers and potential customers perceive your company.
This often includes credibility, a customer service record, and the products or services that you offer. However, sometimes it simply takes getting more eye on your company name and logo.
If these are things you are currently struggling with, we have five effective tips that can help you increase your brand awareness today.
1. Give Away Promotional Products
Getting your product or brand directly into the hands of your customers or clients is obviously the preferred and most effective way to make them aware of your brand.
Using promotional products for your business can be an effective way to help the general public become aware of your brand.
Whether it is because you are giving them something small and useful like a pen or lanyard or even giving away something much more enticing like a high-end water bottle or a messenger bag. People love free stuff and promotional products are an incredibly effective method to introduce your company to new customers.
2. Establish a Social Media Presence
Social media is an effective way to introduce your brand to customers at no cost to you besides your time. With effective and targeted hashtag research, you can create posts that reach your target audience and beyond.
In addition to practicing hashtag research, you should designate time to interact with users across social media platforms. This can come in the form of simply liking and sharing posts, responding to comments here and there, and commenting on other posts that are relevant to your industry.
Something that you can do to build a following on social media is create an avatar for your brand. It has become commonplace for many large brands to have their social media manager play the role of a character.
One example of this is the meat snack brand SlimJim. Their Instagram account is built around the concept of meat-related memes with 1.3 million followers. Now, whether or not all 1.3 million of those followers are SlimJim customers is to be determined, but each follower is familiar with the brand and has a favorable opinion of it.
3. Run Digital Ads to Increase Brand Awareness
If you are looking to increase digital traffic and online awareness of your company, paid ads are a fast and effective technique.
Websites, search engines, and social media platforms all accept paid ads that can be used to get your brand in front of your customers. It is important to keep in mind that this technique is often referred to as pay-per-click as that is how you are charged for them, by the click.
Something to keep in mind with digital ads is that they can drive massive amounts of traffic to your website in a short period of time, but that traffic might not be sustainable and it is going to cost you a considerable amount of money.
4. Hire a Public Relations Expert
It is common to think of a PR expert as somebody who is there for damage control. This is mostly the result of somebody saying, “This is a PR nightmare,” when something goes wrong with a company.
Beyond crisis management, the job of a PR professional is to generate positive publicity and brand awareness. You can work with a PR professional to come up with ways to get your brand in front of some of the most influential people in your industry as well as spread the word about your company.
This can be done through social media management, networking, and hiring a thought leader to work as a brand spokesperson. Only your budget will determine the techniques used by a PR team to increase the presence of your brand.
5. Email Marketing Campaigns
Email marketing might feel like it is outdated. Our spam folders are regularly full of useless emails and we are often stuck deleting those few that make it through the filter. Either way, it is not uncommon to have to delete more than 50 spam emails a day.
That being said, people will still open emails from companies that they know and trust. This can be an effective way to send out news regarding brand updates, product launches, and promo codes. You can also encourage them to forward the emails to their friends to enjoy the same benefits that they’re getting from your emailing list.
Platforms like Mailchimp, Campaign Monitor, Constant Contact, and others make it easy to send bulk emails to your email subscriber list. You can build out a beautiful and engaging template without any experience coding HTML or CSS that includes photos, videos, and link buttons to your website.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.