Whether you own a company blog or a personal blog, if you want to transform it into a powerful marketing tool, you need to redesign it.
Blogs are immensely popular and redesigning them can help you create high brand awareness and communicate efficiently with the outside world.
It can help you generate a strong image of your brand. With a trusted brand image, it is possible to build trust among your customers. Moreover, blog redesigning can help your brand become recognizable and let you have the edge over your competitors.
When should you redesign your blog?
If your blog’s theme is outdated.
If your content management system is no more viable and needs an update as per the latest trends.
If you’ve recently changed the visual image of your brand or business.
If you want to gain more usability and visibility for your online business.
If you intend to change your visual style.
If you are experiencing visual and technical incompatibilities with your present blog.
If you want to achieve cross-functional growth.
For any or more such reasons, you need to redesign your blog through reliable web design companies. But to make sure that the redesign process is able to meet your brand’s requirements and is highly engaging to the audience, here are some important elements to consider when you redesign your blog:
1. Start your process with a proper research plan
The research for blog redesign needs a lot of resourcefulness. You need to discover all blog elements and content types that your present blog lacks. Investigating data for comparative channels and users as well as reviewing feedback from users over past several months can help you identify such aspects.
2. Create a mobile-responsive blog
Once you research the data and consider appropriate content and web evolving strategies, the next step is to create a responsive blog. If your blog design is not mobile responsive then definitely you are missing out a major segment of the market. As a result, you would never be able to obtain deep market penetration. Hence, make sure your new blog is mobile-responsive.
3. Work on infrastructural elements
Your blog would not be noticeable or visible if it lacks proper infrastructure. The elements that make a perfect infrastructure are:
The way pages will be indexed.
Developing a smooth relationship between different elements.
Offering users with a rich content experience.
Testing functionality and performance of blog on different platforms.
It is essential to incorporate numerous competing variables in your blog in order to achieve results that are workable and cohesive. Your blog must be free from all types of technical issues.
4. Design an appropriate header banner
The header banner is an important element of the blog. Most of the people consider it as a logo with a supporting slogan. However, it is more than that and is the visual style of your brand.
Design the header banner in a way in which you want your brand to be perceived. You can use a marketing slogan, a simple description of the blog, a call to action, and other types of contents, depending on your custom needs. In some cases, you would find all three elements present in the blog’s header banner.
5. Selecting the right fonts
Fonts are not ideal to enhance readability but are also important to the design. Fonts that are clearly readable in terms of spacing and size are ideal.
Avoid overcrowding your blog by using different types of fonts. Try to use an even font format, which looks readable and impressive. Besides the content, the headers and title fonts must be clearly visible and noticeable.
6. Make efficient use of the white space
White space is the free space available on your blog. It is an integral web and design component that can make or break your blog’s appearance. These spaces between chunks of text regulate the readability and flow of the blog.
Use white space in a consistent manner to ensure the text looks even on each page.
7. Select an accessible navigation system
Select an easy and basic navigation menu will make it easier for readers to find stuff they are looking for. A too complex navigation system is annoying to the readers. Eventually, they would prefer moving to another blog or site to get the necessary information. Depending on the type of your blog, 5 to 10 navigation menus are enough.
8. Give a personal description
Whether you own a personal blog or a blog for your business, you can make it more engaging by allowing people know who you are, what you do, and other interesting things about you.
This can be done by building a personal description or an about us page. The page must talk about you, your services, products and services you are offering, your experience, and more. It can also talk about the philosophy of your company, how you started blogging, and what are your ultimate goals.
In addition to this, the about us page can also feature testimonials from real clients. For a business blog, you can also add photos of your team members. For a personal blog, you can add some of your photos.
All these elements are a great way to give a personal touch to the blog. It would develop a sense of closeness with the readers, and develop more familiarity and engagement among them. As an example, do check the about us page at ‘The Copyblogger.’
Being a blogger, you must be aware that besides offering valuable content to the audiences, it is equally important to stand out from the crowd and get noticed. Sure, the quality of your blog does matters, but the design and technical aspects also play a key role in bringing customer’s attention and making your blog a powerful marketing tool.
From font selection to creating a mobile responsive page, every element discussed in this post holds equal weight. Make sure you pay attention to each and every element of your blog and redesign it in a way that can bring engagement and success to your blog.
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Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on best graphic design company, lifestyle design, branding firm, exhibition design etc.