Search engine optimization, commonly referred to as SEO is one of the core reasons behind the success of every business running online.
It is primarily used to enhance the visibility of a website and to make it appear in the top ranks of google search engine.
Ranking on a search engine is equal to winning a race, however here you have millions of competitors to beat in order to appear on the top.
The process of search engine optimization is performed on the content of any website or platform which has also increased the significance of quality content.
Even after various online marketing solutions, SEO content is still the most vital source of marketing and ranking on google.
However, in order to rank on Google, it is important to ensure that each element or aspect of your page is search engine optimized.
The following checklist sheds light on a number of aspects that you need to consider when performing SEO content optimization for your website:
1. Select appropriate keywords
Keywords are the primary part of the entire SEO process as the ranking of your brand depends upon keywords.
Therefore, before using any sort of keywords in your content, it is significant to perform proper research.
It helps in identifying which keyword is most relevant and suitable for your website and gets it ranked among the top searches.
Appropriate keywords can also play a major role in bringing strong and potential leads to your brand.
2. Logical use of keywords
Repetition of thoughts and ideas makes the quality of content poor.
Similar is the case of SEO content keywords.
The sole purpose of these keywords is to help the website to rank in the top results of a search engine.
Therefore, they can be only used in a suitable manner and according to the word count of the content.
Stuffing the keywords will not only make your content illogical but also ruin the overall impression of your page.
3. Meta title optimization
Meta title or title tag is the first thing that your audience visualizes during an organic search result.
Therefore it is important to include SEO content keywords in a strategic way because these small titles help in creating or ruining your first impression on the audience.
While using SEO keywords in Meta titles it’s important to ensure that the creativity remains the same.
4. Image optimization
Remember, the speed of loading has a direct bearing on your website ranking.
Google’s search engine algorithm prefers faster-loading websites, which means you need to optimize your website’s graphical content to minimize the page loading time and boost your search engine page rankings.
5. Persuasive meta title descriptions
Meta descriptions are character snippets (up to a limit of 155 characters), used to provide a brief and accurate overview of the page or website.
Meta descriptions are the next part shown against any organic search query result, with title tags.
Hence, writing highly structured meta-descriptions covering most relevant keywords and retaining high relevance to the website is completely crucial.
6. Use of potential external links
The use of high-authority reference links in our content is another important element for SEO content optimization.
These links can be inserted into the content like hyperlinks, in which the search engine algorithms will index to determine the authority and relevance of your content.
7. Optimize your post length
Google tends to prefer articles that are longer. One research reveals that 2000 words are the average length of a first-page search result on Google.
While it is not necessary to churn out a post of that length each time you update your blog, if you tend to generally create longer posts, you’ll probably get better luck.
For your followers, breaking up your long posts into manageable chunks (using bullet points, subheadings, and lists) will help avoid the dreaded “text wall.”
8. Increase website’s ranking through internal linking
Apart from using high-level external links in your content, you can also use an internal link strategy to improve the authority and ranking of your website.
This can be done by using concise anchor text to connect any related high-quality blog post or even any other website page within the material.
In addition to improving the search engine rankings, internal linking also helps generate the curiosity of users to browse through the website sites, thereby giving you the ability to obtain a new lead.
Each web page should have internal links (pointing to the same page or other pages on the same domain) and external links (pointing to external Web domains).
They help users navigate through a site and find useful information, and help search engines understand a site and index it. But they all have different formats.
9. Anchor text
They are also marked, clickable links that can help to improve search rankings for keywords in particular.
Google punishes repetitive anchor messages, however, so use a mixture of non-repetitive branded phrases and keyword-rich ones.
a) Naked URLs
This is when it displays the full URL in the link. Generally speaking, they are not as powerful as SEO anchor texts.
b) Brand citations
Instead of displaying a company website’s full URL, the link is merely the company name.
c) Image link
An image link can be a great navigation tool, but only when it’s a connection. (The tag for the alt image attribute acts as anchor text.)
d) Reciprocal links
This arises when two webmasters decide to provide each other with a hyperlink to the website.
If both partake of the same target audience or provide complementary services or goods, the relation may be considered significant. Otherwise, reciprocal links could harm PageRank.
10. SEO content optimization for smart devices
Google has been targeting websites that aren’t designed for mobile devices since 2015. The number of mobile search queries comprises over half of all the search queries.
This means you are already losing more than half the market if your website SEO content is not designed for mobile devices.
11. Strong backlinks
Although some people think the back-linking is dead, it is not, in fact. In reality, back-links have only recently developed in importance.
The only difference is that this is not about the volume but about the consistency of the backlinks today.
A single high-quality backlink is better than 10 low-quality links from a high-authority website.
12. Tracking and analyzing data
Google Analytics provides easy and collaborative tools for continuously monitoring and evaluating traffic to your site, along with sources of entry and exit.
Tracking the main metrics helps organizations to conduct the gap analysis and make well-informed, data-driven decisions to change any plan that does not perform as anticipated.
There are also many other resources that can help you track your campaign data and performance, which can be used to track best-performing websites, time spent on each page, the number of backlinks gained overtime, conversion rates, social shares, and much more.
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Rout Lita is a professional digital content creator, SEO, and editor has years of experience working for many different industries and recently working in the Digital Marketing department at Digital Gravity Agency. In her free time, she loves to watch movies, read books, and play console games.