In this age of digital marketing, running an all-inclusive SEO campaign is imperative to help your website rank high in the SERPs.
Today, SEO is the combination of best practices that Google or other search engines recognize. Most of the times your site is pushed deep down in the search results because you fail to adhere to the best practices.
Therefore, we are going to walk you through some of the major SEO mistakes and ways to get the better of them.
According to an article published on the Entrepreneur Magazine, there are many SEO tactics to boost your site’s rankings and drive traffic.
The job sounds easy apparently but with so many optimization strategies around, it is difficult to figure out which SEO method would work and which would not.
Any wrong SEO process implemented will have an adverse effect on your site’s rankings in the SERPs as well as your budget and time.
If Google finds you are violating webmaster guidelines or using black hat SEO techniques, your website will take the brunt of Google’s algorithm penalty.
You need to make things right and use the apt SEO tactics to boost your site’s rankings and drive quality traffic. Therefore, if you are still committing these SEO mistakes, here are some of the ways to resolve them:
SEO mistake 1: Targeting exactly similar keywords (KWs)
A widespread SEO problem is that many marketers or website owners start overfilling the web pages with the same KWs, writing about similar topics, and publishing exceedingly same materials repeatedly, thus targeting exactly similar search phrases or keywords (KWs).
Then, do you think that using this tactic will work for your website? No way! What happens when you do this?
The numerous web pages you want to optimize compete for similar KWs, thus affecting your website’s rankings. That is because none of the pages would rank or occupy the top spot in the SERPs.
This is a complex SEO problem because it is not something that you can rectify by turning a KW mapping tool in a short time.
You can use the KWs for targeting some of your web pages related to those search phrases and the others for generic SEO information.
Restructure your business website with a KW map and ensure that all the content target a diverse set of search phrases or keywords (KWs).
What you need to do is consolidate the web pages targeting the same topics and make a single page, integrating different ones.
It will ensure that you do not need to compete with your own business compared to others churning out content in the same business niche.
Therefore, never use the same KWs for the different pages you have on your website.
SEO mistake 2: Inaccurate page structuring for the targeted content topic
Nowadays, Google tries to fight poor or unethical linking strategies. In such a scenario, just gathering a large number of backlinks and using them on your website will not help you much.
When it comes to ranking higher in the SERPs, it is not only about rectifying errors but also about evading Google penalties.
Today, it is just not about quality content but also about an acceptable format.
For example, you write a long, informative post about the best cities to travel, a piece of content that comes with some pictures. The names of these cities are used throughout your blog post.
What you find is that each page in the top five results for the best cities to travel, the info is displayed as a photo gallery with less copy or content. Google might consider your post as an ideal format for this specific topic.
All you need to do is edit this blog post to match the requirements, integrating an image gallery with short, crisp descriptions and see your web page occupy the top spot in the SERPs.
Today, your website will not rank high in the SERPs only because you have the best content idea. The way you present your content matters as far as user experience and readability is concerned.
Google should consider your content format appropriate for the users.
SEO mistake 3: Poor page load speed on mobiles
Google ranks websites better if the page load speed is outstanding. Today, most marketers deal with this matter than they used to do previously.
Then, you may forget some of the basic aspects associated with website load speed and end up committing some mistakes. These blunders will adversely affect your site’s rankings if you do not address this problem right away.
It means that with each additional second your web page takes to load, it will cost you considerable traffic. Not to mention your website’s poor rankings in the SERPs. It will result in more users bouncing, clicking away from your website, never to visit your site again.
Slow loading pages would rank low, drive little or no traffic, convert poorly, and provide an extremely bad user experience. Google will consider all these aspects and push down your website further down in the SERPs, especially for mobiles.
Did you know that more than 50 percent of smartphone users abandon your site it takes over three seconds to load?
Again, there is also user experience or UX, which is a ranking factor too, and time after time slow loading pages imply that your entire website will take a long time to crawl and index.
It would result in an indexing problem for your website if you do not pay heed to poor page load speed and UX.
Fixing the page-load speed issue would require some of your time and effort. When you have a business website containing multiple pages, it would be almost unworkable to solve the issue if you do not use a proper website SEO audit tool.
You can leverage Google’s PageSpeed Insights tool to get a general idea of how your web pages’ speed would affect your site’s rankings in the SERPs.
If it affects your site’s rankings, you need to optimize your images, compress and optimize site content, cache your pages and things like that.
SEO Mistakes: Final words
Use these tips to make your website rank high in the SERPs, drive traffic, convert better, and boost revenues.
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Derek Iwasiuk has helped a lot of people to achieve their business goals through effective social media marketing strategy and share the real meaning of what is SEO? If you are looking for reliable SEO solutions, then you should visit the NYC SEO firm.