Squarespace vs. Wix – Which is the Best Website Builder?

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Written By Mashum Mollah

When choosing a website builder, it can be hard to distinguish between Squarespace vs. Wix. This article will give you an overview of the strengths and weaknesses of each of them.

The main sections in the content include the overview, ease of use, design, and customization, SEO, support, and pricing. 


The Wix website builder was launched in 2006 and it has attracted more than 160 million users since then.

The drag and drop website builder makes Wix website design fun and easy.

It has a powerful set of apps and features that makes it an excellent option for design professionals, entrepreneurs, and small business owners.  

Squarespace vs. Wix

Websites are both created by adding content blocks to pages in a visual drag and drop (WYSIWYG) editor.

Daily objects like photo galleries contact forms, text, among others, are available and you can add them to the pre-designed templates.

You can customize to meet your needs by the aid of panels that resemble editing PowerPoint templates. 

Squarespace was launched in 2003 and has a large number of loyal users. It gives you access to professionally designed templates and has the extra functionality to meet your needs.

Squarespace websites put more emphasis on speed, mobile responsiveness, and the look of your website. The customization options of the template are less than Wix but the styles that it creates are nice.

Wix has hundreds of templates and you can use any of them to tweak all things to your taste. It has a dedicated mobile website editor that is good for you on the go. 

The functionality that Wix offers is wider than what you get from Squarespace because of the app market. There are virtually anything and everything that you can think about. 

Squarespace supports native and third-party integrations that cover common website utilization cases but the numbers are limited in comparison to Wix.

It is free to get started with Wix and you can use most of the apps without paying anything.

As you explore the platform, you can use their free domain name until you are now ready for the launch 

Squarespace has a free trial period of 14 days before they shut down access to your website. Both platforms handle your hosting needs and you can connect or purchase domains with the premium plan. 

Wix has now evolved to become more than a simple website builder.

It has a long list of business management tools such as the invoicing tools, CRM, the ability to create membership sites, organize your calendars, the ability to create membership sites and handle GDPR quarries, and many more.  

Wix Artificial Design Intelligence (ADI) will get you up and running in less than one hour.

You can use it to create highly functional websites within minutes. The Wix editor gives you the Wix Corvid for advanced sites and total design freedom. 

Your own JavaScript and the Wix Corvid APIs will allow you to extend the functionality of your website.

You can use the Wix builder to create any type of website including online stores, membership sites, your own platforms, a sophisticated news site and you can manage all of them in a dashboard that is easy to use. 

Both Squarespace vs. Wix is evolving very fast. These are visually led platforms that target users who want to get a professional-looking website.

You will get advanced functionality from both websites without the headaches that come from custom developed sites or WordPress.

Wix is more advantageous than Squarespace because of the sophisticated app system and the powerful Wix Corvid functionality. 

Ease of use 

Wix makes the process of building a website intuitive and easy. The reason is that it has an industry-leading drag and drop builder.

You don’t need any development experience or coding skills to use Wix. It has more than 500 designer-made templates and all of them are 100 perfect customizable. 

The Wix Artificial Design Intelligence (ADI) is its alternative to its traditional editor. With a few questions, the ADI will create for you a custom website and you will just complete with the text and images. 

Wix is simple to get started because it handles SSL certificates and hosting. It has a quick signup process and you will get started for free after filling in your email. 

Squarespace 7 is its latest version and has improved interfaces in comparison to its predecessor. You can style and edit the content by clicking on most elements.

There is a panel that will help you to add blocks on the page. You will click to add the content block you wish and they use the WYSIWYG interface to style.

Wix needs some learning because it is more powerful and has several options. The arena has hundreds of accredited coders and designers at hand if you wish to hire a professional.

On the other hand, Squarespace is simple to use but it becomes challenging for advanced works and you may need the assistance of a Squarespace specialist. 

Design and customization 

Squarespace vs. Wix - Which is the Best Website Builder?The slogan of Wix is ‘creation without limits’ and it claims to be the most flexible builder in the market.

Its templates are 100 percent customizable, have stunning design features, and a broad range of apps for your website.

It has more than 500 templates for various categories including blogs, hotels, food and restaurant, art, photography, eCommerce, business, and many more.

Some templates are outdated but the company adds new ones all the time hence keeping Wix fresh.

Wix also has more than 200 apps that you can use for your website.

Some of them include email marketing, Wix Video, Wix Stores, Wix Events, and Wix Bookings.

On the other hand, Squarespace keeps everything simple, and global design style changes are made quite simple.

It is a perfect solution if you want a simple but clean look on your website. 


Wix takes care of all the SEO capabilities that your website requires to rank high in the search engine. With the Wix SEO Wiz, you will be able to rank high in the search engine.

A personalized plan will be generated once you answer a few questions about your target market and your business.

Some of the SEO features that it provides include sitemap generation, search console integration, and more advanced ones.

Wix also offers some Analytics/SEO apps in the Wix App Market such as Visitor Analytics and Site Booster.

Both Wix and Squarespace have built-in SEO features for better online presence and high search ranking.

However, Wix has an upper hand because of the instant-indexing partnership with Google. 


Wix faced a lot of criticism for poor customer service and this forced it to up its game.

Currently, it has posted more than 200,000 topics in its knowledge base or official help center. It also has hundreds of walkthroughs and video tutorials.

It also has phone and email support if you can fix the issues on your own. 

Squarespace has a perfect online help center that is easy to navigate and search. The articles and videos are detailed and clear and hence you can resolve most of the questions on your own.

Chat is available 16 hours per day on Squarespace if you want to speak to someone. 


Wix is fine for family projects and school assignments because you can maintain a free website there forever. Even though the premium version is not mandatory, it is recommended for business growth.

The premium version gives you storage and bandwidth, removes all Wix ads, and allows you to connect to your own domain.

Wix gives you the value for your money because of the run ads, free ad vouchers, continual product innovation, and endless functionality.

Squarespace, on the other hand, has a 14-day trial before it forces you into the premium version or you pass. You can choose a package depending on your budget.

The price difference between Wix and Squarespace is irrelevant if you want to build a successful website.

The two platforms offer stable hosting. However, you can do most of the build work and design by yourself. 

Squarespace vs. Wix: Final thoughts

Wix is a highly loved platform that moves from strength to strength. It is an intuitive platform that even non-technical users find easy to use.

If you are an advanced user, Wix Corvid enables powerful databases, fast build times, and dynamic pages. 

The Squarespace platform has been tried and tested and is great for simple stores, portfolio websites, and blogs. Its templates are mobile responsive and highly stylish.

Squarespace has a developer portfolio meaning it is a good choice for both programmers and the non-programmers. 

It is hard to choose between these two platforms. Both of them have elegant website building solutions and they continue improving their products from time to time.

Both options will satisfy you if you wish to build a website that has a spectacular look. However, if you have to choose one from the two, then go for Wix.

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