And you could certainly run all your digital marketing by yourself, but in doing so you could be risking a lot of missed opportunities. Between blogging, social media, PPC, or even SEO as options it can be tricky to know where to start and what will end up benefiting you the most.
That is where a digital marketing agency comes in. They can take time to hear your goals and implement a plan to reach them. You might be thinking that you’d rather skip an agency and go the DIY route.
That is understandable, but unless you do your homework and spend time investigating what they can do for you how can you really decide fairly?
Here are five reasons looking into hiring a digital marketing agency is a great idea for your business.
1. Work with experts
You wouldn’t hire an electrician to work on your plumbing. So, unless you are willing to become your own expert, it is in your best interest to work with people who already are experienced with digital marketing.
More than just knowing what will work best for your company, they can show you the data to support their work.
It is possible you already have a good understanding of SEO if you aren’t moving with the trends quickly, your business could miss out on being found. A good agency is up to date with what you will need to succeed.
Good SEO is a permanent change that can make a big impact since the people who want what you have will find you quickly and easily. It may take some time to see results but when your agency is working hard you can rest easy knowing you are doing what you can.
A franchise marketing agency also has tools to track data and keyword research that you may not know about. While subscriptions to premium content may be cost-prohibitive for your business, an agency will already have what you need and will use it on your behalf.
A good digital marketing agency will be ready to learn your business and its needs. If you find someone with the passion and drive for what they’re working on that is someone you are going to want to collaborate with.
2. You can get new ideas
Before launching a new campaign you should have a fairly good idea that it will be successful.
You may think all you need to do is to create an Instagram account but an agency will be able to assess where your target demographic can be found.
When you put your business’ digital marketing in the hand of an agency you get the benefit of bouncing ideas around with any outside third party. With their new perspective, your brainstorming can result in some creative problem-solving.
When it comes to social media they will be able to help you target your customers where they are with the content they will appreciate.
Putting them in charge of your platforms will give you the space to focus on your business but still know you are engaging with customers regularly.
An agency is going to have the capacity to change along with your business, as you become more successful they can tailor your strategy so you will always be improving.
The accommodation of your needs is their first priority and not an afterthought. Plus it won’t require additional hires if you were to attempt your digital marketing in-house.
Because an agency will be working with many clients, they will also be able to spot the trends at the beginning so your business can lead the pack instead of being a follower. Partnering with a marketing agency will allow you to tap into their insight.
3. Don’t miss out on consistency
One thing an agency will excel at is creating a consistent story throughout all your digital channels. Meaning, what is on your website will match what you’re posting on Facebook, and what keywords are associated with you.
With an optimized online presence your business will succeed, all without you having to do anything but say yes to your specialist. They will take care of the day to day routine so you can focus on something else.
A streamlined process and cohesive message are proven to help your business grow and protect your brand’s image. If you were to assign the Instagram account to whichever college-aged employee happened to be there that day, your results would inevitably vary.
Your business and brand are important to you but when you invest in an agency, it will also become important to them, they will want you to succeed and they know the best way to do that.
4. Keep everything on time
When you are working in-house you run the risk of missing deadlines just because someone is sick or on vacation. But this is not going to be a problem when you are working with an agency.
Marketing agencies will have redundancies in place to avoid missing deadlines. Whether that is through their software they license or a team made up of many people, they will adhere to your guidelines and since they are used to posting remotely will be able to stay on track.
A marketing agency keeps moving even when you can’t. With their experience, they will also know when something isn’t working the way you expect and be able to shift to a different plan.
Since your needs will change throughout the year, open communication will allow everyone to be on the same page and moving forward.
Digital marketing moves quickly and if you aren’t prepared can become redundant before you even realized you missed out. But with the attention to detail, you will gain with an agency’s help you can be sure you haven’t missed anything.
If your marketing agency is self-motivated, they will be able to go above and beyond to solve problems you may encounter. You may not even fully understand everything they are working on but that’s okay as long as you are getting the results you want.
5. Marketing agency brings value to your company
It is easy to get caught up in the “How much is this going to cost?” mindset. But with that limited view of thinking, you could miss out on key opportunities to grow your business in a positive way.
Let’s be honest, you want someone who is talented and on your side right? If you find someone who is enthusiastic about your business and eager and excited to help you accomplish your goals you are on the road to success.
When someone brings their skillset to the table and it compliments yours that improves their value. And yours by association.
If a digital marketing agency has previously seen scenarios like yours and can show you the data to back up their ideas for your business, again their value goes up. While different agencies’ costs will vary, if they are meeting your goals and you are reaping the benefits, it is probably worth it.
If you were nodding your head in agreement throughout these reasons then you already realize how hiring a digital marketing agency can serve your business going forward.
Researching all your marketing options is always wise and that includes reaching out to an agency so you can make an informed and wise decision on what will be best.
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Ashley Coblentz is a lifestyle blogger currently writing for Nelson Internet Marketing and political journalist. After graduating from college, she worked as a Registered Nurse at one of the largest hospitals in South Dakota until deciding to be a full-time mom. She remains very passionate about the nursing profession and often volunteers in her extra time to teach community education classes on first aid and other related topics. She has one amazing child who keeps her on her toes. Who knew 10-year-olds could have so many questions? If you want to keep up with her and see what she’s writing next you can find her on Twitter.