All types of businesses from small start-ups to large international corporations can always make use of fresh new ideas for their business packaging designs.
If you’ve developed a ground-breaking new product, you are no doubt eager to launch it in an exciting marketing campaign for your consumers. But you also realize that competition in today’s marketplace is fiercer than ever before.
Thousands of new products are introduced into the market each week, driving merchants to add more shelves to their stores. This process also compels companies to constantly contend for valuable front-and-center space to showcase their goods.
Currently, the risk of becoming lost in the crowd is getting more real every day. Standing out from the rest of the group in the present-day marketplace demands more than just an incredible product. It demands great business packaging as well.
This is where Rex 3 printing comes into the picture. They have a packaging team that is made up of top-notch graphic designers and prepress experts that can guarantee you flawless printing and superior marketing outcomes every time. As you navigate the countless packaging opportunities available today, don’t be fearful of taking a risk. An outstanding product can become lost in a boring package design.
To help you add value, interest, and sustainability to your packaging designs and make them more visually engaging for your target customers, the following takeaway tips may come in handy during your design efforts.
1. Keep Your Packaging Design Simple for the Sake of your Customers
Minimalism is the up-and-coming movement today in packaging design, and for good reason. Consumers are constantly being bombarded with visual information throughout the buying process. For this reason, many become jaded and fail to notice the decorative details of quality packaging design.
Minimalism is all about maintaining a simple aesthetic, and your packaging should reflect this quality. It is best to keep your overall design minimal, but not simplistic. Use subtle elements to add a touch of distinctive elegance to each of your packages.
Textured patterns, for example, can be reminiscent of the raked sand of a simple Japanese rock garden. And small unpretentious icons may be used instead of wording to characterize the different varieties or flavors of your product.
2. Customize Your Business Packaging Design to Suit Your Target Market
You no doubt designed your product to suit the needs of a particular target market. You should do likewise when designing your packaging.
It should be created with the tastes, needs, and likes of your consumers in mind. The most engaging packaging designs reflect what is inside and are as appealing to the target audience as the products themselves. The wording on the packaging should resonate with your audience.
Instead of thinking from a designer’s perspective, consider what would be most beneficial for your customers. For example, make the act of unboxing your product more fun by adding a small detail that will make the event memorable.
3. Be Sustainable and Distinguish Yourself from the Crowd
Every day an endless stream of disposable and non-biodegradable packaging ends up being added to the planet’s already overflowing landfills. To help address this problem, design zero-waste packaging. Biodegradable packaging is another trend that is on the rise.
Good examples are the coffee cups now being used by the Truth Coffee chain of Cape Town, South Africa. Their cups are composed of herb seeds that can grow into plants! The cups and their sleeves can be planted directly in the ground.
Although cups aren’t technically packaging, these environmentally friendly containers demonstrate the pioneering earth-protecting potential of today’s creative packaging designs.
4. Use Bold Colors and a Style that Evokes Your Brand
The color and style of your product’s packaging should reflect your brand’s character. Choose colors such as red, blue, green, pink, and yellow that stir up positive emotions in people.
Make sure that the colors are in line with the nature of your brand and products. Just as typography, shapes, colors, font styles, and lines make a difference in website design, they also make a difference in product packaging.
According to online marketing expert Neil Patel, 85 percent of shoppers claim that color is their main reason for buying a product. This statistic shows how important the color scheme is in product packaging and in brand design as a whole.
Neil Patel also says that no individual color will convert the best across all marketing efforts. In other words, a certain amount of trial and error is required to assess which color works best in product packaging.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.