Nowadays, almost everything is done online. From banking, working, studying, and even gaming. Online shopping is another one of them, and many studies have confirmed that most people prefer it over walking into a store.
When it boils down to it, eCommerce stores offer a world of convenience and allows people to buy their favorite products without having to leave the house. They can compare prices, enjoy a variety of products, and shop 24/7 without having to worry about the regular limit of store hours.
In this article, we are going to talk about ten different tips to make your eCommerce store stand out from the rest. So that you can continue to expand and reap the benefits of this great industry. Interested? Then keep on reading!
1. Fast and free delivery
Delivery is one of the most important aspects of running an eCommerce store and can even determine whether or not you will make a sale.
Expensive shipping costs can turn away an individual from ever buying from your store as they often think it isn’t worth it. For example, paying $40 shipping for a $15 item doesn’t make any sense.
You also might look at offering same-day delivery like these individuals at Couriers Atlanta or make it free after your customer has spent over a certain amount. This way, you are not losing money but can persuade customers to spend more.
2. Offer Ratings and Reviews
One of the best ways to make your eCommerce store shine is to give your customers the opportunity to share their thoughts.
For example, by offering product ratings, overall reviews, and favorite product suggestions, more people are engaging in your website.
It also provides your page with a sense of reliability as they can physically see that others have had great experiences rather than a page with no recommendations.
You can also use these reviews in your advertising and marketing efforts to help promote how wonderful your products are. It is a win-win!
3. Multiple payment options
While most online stores offer regular credit card payments and PayPal, offering a selection of different options is a great way to pull in more customers and stand out from your competitors.
For example, you might look into accepting After Pay, cryptocurrency, or other currencies from different countries. It might seem silly, but you would be amazed at how many people need these different options.
4. Create a unique webpage
While you might not think it is that important, the design of your webpage plays a significant part in attracting potential buyers.
In a study by Kissmetrics, around 93 percent of shoppers said they value visual appearance when shopping. When you put it into perspective, it certainly makes sense. A webpage with little design or organization isn’t going to do as well as something fun and exciting.
When creating a page, you want it to stand out, but also be easy to use. Too many flashy buttons and links can confuse those trying to find a particular product, causing them to go elsewhere.
It would be best if you went with a modern design, but don’t forget to make it unique to your business with a logo. This is how your customers will find you and remember you!
5. Loyalty benefits
One common marketing method that is used by both regular stores and online shops is to offer loyalty programs to your regular customers.
It is a great way to stand out, as it almost acts as an incentive. Customers will be more likely to return and purchase products again as they have the promise of a special deal or discount. It could be a 10 percent off voucher, exclusive deals, or a free product. The options are endless!
Just make sure you aren’t losing too much money! A freebie here and there can quickly add up.
6. Mystery boxes
Another great way to boost your eCommerce business sales is to offer a unique product such as mystery boxes. People love the unexpected, and it is a great way to get rid of stock that you no longer need.
Even some popular clothing brands are offering this as an option to help showcase their products.
You could even consider creating a subscription box of unique items that can be delivered every month.
7. Follow up
When a customer makes a purchase at your eCommerce store, it can be easy to just leave it at that. However, you want to promote a sense of loyalty to encourage them to buy again.
For example, instead of just sending a simple email with their order details, try making it more personal. You could offer a discount code for next time, thank them for their purchase and even ask for further feedback.
Another idea you could do is send out an automated message if a customer has left something in their cart. It might just be the boost they need to head back onto your webpage and finish what they started.
Sometimes customers have questions, and you can’t be online 24/7 to answer them. Chatbots are a great way to improve your customer’s satisfaction, as they can be programmed to answer all of the most common questions that they may have.
For example, things like “What are the shipping costs?” and “Do you ship to this location?”. While you can have an FAQ section, this offers a much more personal and exciting solution.
Social media and eCommerce stores go hand in hand, and if you don’t remain active, you aren’t going to entice potential customers to your webpage.
Try writing blog posts, create how-to videos, and allow sneak peeks of any new products or events. The more active you are, the more you will be seen so that you can increase traffic flow to your website.
To keep things organized, try having a daily checklist of everything you need to do on your socials. This way, you won’t forget anything, and you can continue to grow your customer base.
You might even start using influencers to promote your products via their pages or host some giveaways to get peoples sharing your posts. Do a quick search for social media advertising tips if you are after more ideas!
10. Product bundles on eCommerce stores
Lastly, another unique way to entice more customers to your eCommerce store and stand out is to offer various product bundles.
These are great for gifts during the holiday season and can help you sell more products at once by offering them all at a discounted price (You may have seen an item with the value vs. the actual price).
There are a variety of different things you can use, from beauty products to clothes and snacks. It is almost like a hamper full of unique and exciting items.
At the same time, it also makes shopping a little more exciting for customers, rather than having to source things themselves!
And that is it! These are the ten tips to help you improve your eCommerce store. While it might seem like a lot of hard work. you’ll be amazed at how far you can grow your business in the online world!
One day you may even be able to start up your own store and take things international! Good luck!
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.