It is no longer news that text message marketing is gradually taking over the business world, and it will likely become the most powerful marketing tool in the future ahead.
We’ll be going over some of the strategies that will help you increase your conversion rates and boost sales by simply mastering the art of text message marketing.
So if you want to utilize this powerful tool into your marketing, reach more customers, and boost your marketing results, then keep reading.
How the text message marketing works in business to boost sales
SMS marketing is the simple process of sending out text messages so as to sell the products and services that you offer to customers and also keep them updated about your business.
It’s very similar to email marketing where you send out emails to your list of subscribers and try to sell them products. But SMS marketing is way more effective.
This is the reason why most companies out there are attributing their success to the use of SMS marketing.
Surprisingly enough, these are all types of businesses, from big companies to smaller ones like pizza restaurants and grocery stores.
Many of them are spending a lot of money to send coupons, hot deals, and specials directly into the mobile devices of their customers. This is because text messages have made marketing automation a whole lot easier.
You’ll be surprised to know that as simple as it sounds, text messages have been known to convert customers better than emails do.
This is because 90 percent of text messages received on a mobile phone is read within the time frame of just 3 minutes!
Also, the conversion rates from text messages are significantly greater than that of emails as 83 perfect of customers set their notifications on for text
Now with all this information, we have about SMS marketing, let’s see some of the actionable ways to use texting for business to boost your sales.
1. Engage with your customer anytime and anywhere
There is no way you can get people to know about your products if you are a total stranger to them. Even if your product is the best in the world, you still need to actively inform and remind people about it.
A good way to go about this is by simply asking every visitor that comes to your website or landing page to sign up for text messages.
Or you can just create a campaign and ask for their permissions by sending out messages like “Text YES to 3542 to get more exclusive promotions”
By doing this, you’ll be able to inform them about the important updates and events going on in your business via SMS marketing.
You should also remember to include your contact details in the text messages. This makes it so much easier for them to get in touch with you if they need any information about your business.
Once they start reaching out to you, then it’s time for some creative writing. You’ll need to start coming up with quality text ideas that will grab their attention. This plays a very important role in increasing sales.
Here’s a good example of this:
“Hey Sam, we noticed that you just signed up to our platform. We’re so happy to have you on-board, we’ll like to know if you are interested in [ your products /service ]….”
2. Send valuable offers and coupons
Customers love it so much when they are offered coupons and offers. This is one of the things that keeps them coming back to your business.
It is very important that you make this feature available to all customers without any exception. You don’t want to lose the old ones and focus mainly on the new ones.
You want every single one of them to bring in more sales. So a very good idea would be to make this happen through SMS marketing.
Studies have shown that about 92 percent of customers will always use coupon codes at some point in a whole year of shopping.
So when you make it possible for them to enjoy coupons from their mobile phones, it becomes easy to keep them subscribed to your platform.
An example is:
“Hello John, thanks for being an active member of our platform. Here’s a reward. Enjoy up to 25% discount on all orders. This offer expires on Dec. 27.”
3. Notify them of new product launches or sales with a customized offer
It is a really good idea to keep customers updated about your upcoming events.
Customers don’t like it when they miss out on special events like a product launch or a flash sale.
This can be bad for business and might cost you a lot.
So it is important to keep them informed and get everyone to participate.
You can make this effective by sending them text messages a few days before the promotion starts.
It even gets more interesting when you attach a nice flyer to the texts.
Marketing via text messages works in the same fashion as marketing through commercials. You’ll even have a higher chance of getting your texts read as 82 percent of people are known to turn their notifications on for receiving text messages.
You can use something like:
“ACT FAST! 50% off sale starts at exactly 4 pm, sales end at midnight EST. Follow this link for a special discount: website.com/GH.”
4. Provide excellent customer support
The speed and convenience that comes with texting make it very effective in reaching out to customers.
A very good way to use this to boost your sales is to provide customer service through text messages. This is because you’ll be able to reach a wider audience within a short time frame.
Customers take their phones with them everywhere they go, and you can reach them anywhere they are at just any time.
Studies have shown that a larger percentage of people prefer texting to other forms of communication. Why? Because it’s super easy. You can imagine how long it would take a text you sent to reach someone else.- not too long!
Now if you can provide excellent customer support using text messages, customers will be getting their problems fixed very fast. Which translates to more happy customers and more sales.
A perfect example is:
“Hey Josh, we noticed that your account is having some issues, we’re so sorry about that. Our team of experts is currently working on it, and we’ll send you a message very soon to notify you of any changes. – support@HF”
5. Follow up with the lead and close the deal easily
Keeping up with leads can be very challenging at times.
This is because you don’t want to be too pushy as you are trying to offer them a platform where their voices will be heard.
If you don’t give customers what they want, you’ll start losing them to competition, and you don’t want that to happen.
This is why it’s very important to keep leads engaged and interested.
To achieve this you’ll need to follow up and keep them informed at all times, and this goes beyond emails and phone calls.
You need to create an effective communication strategy that solves their problems as fast as possible. And with the rising interest of customers in text messages, it has become a very important tool in following up with customers and closing more deals.
Text messages are now becoming a trend as 9 out of every 10 customers prefer to use text messages as a way of reaching out to businesses.
You can try out something like this:
“Interested in receiving daily tips that help boost your immune system? Then send YES to 34472. Messages & data rates may apply. Text “STOP” to opt-out. – Radar Insight.”
Bonus tip: Keep it short and simple.
Customers will most likely receive lots of messages throughout the day. You don’t want to give them an extra headache by sending them a bulky text message.
Even though you’ve compiled the most convincing piece of content, it’s unethical and unprofessional to send it out using too many words.
The probability that customers will read a lengthy message is very very low and once customers are unable to read your messages, they won’t even bother about what services your offer.
Here’s what you must know:
The character limit of a text message is 160 and the average response time is just 90 seconds. This shows that you need to make them grab the information, and take action as fast as possible.
This works effectively and it also helps you save cost.
A good example to use is:
“Hi Ken, The DEMO for our new product has been scheduled for 7 Aug 9 A.M at our NY branch. Pls, reply to this msg with YES or NO to confirm your availability. Greg @ Acepixels.”
Now that you have seen how effective a simple text message can be in boosting sales for your business, it’s better to stop procrastinating and start using this powerful tool today.
It’s time to say goodbye to the old and crappy methods of marketing. Start engaging customers and have them take an important action which will skyrocket your sales!
Sit back and watch how your efforts generate meaningful results by utilizing the power of SMS marketing in your business.
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Eric Vreeland is the Marketing Lead for Avochato, the premier texting for business platform in the world. Eric has over 10 years of experience in the industry working on the marketing teams at various innovators in the industry such as HubSpot, Yext and Jobr, Inc.