Content is king and it is not a secret, but it still doesn’t mean that content creation is easy. It takes a lot of effort to plan and create a valuable post, so it makes sense to refurbish your finest pieces of content and capitalize on their popularity once again.
According to the report, almost 60 percent of marketers reuse content two to five times. The strategy has a few practical benefits:
- Content repurposing guarantees success because you know that the topic is popular already
- It simplifies your content creation efforts
- It helps you to diversify content and grow your online presence
Repurposing works well for all types of businesses – big and small – so you should think about the ways to redesign your older posts and win over new audiences quickly. Here are 24 ways repurposing your content will boost your traffic quickly.
1. Turn any kind of useful material into a blog
Blog posts represent the most flexible content format, so you can easily turn any kind of useful business material into a brand-new article. We are talking about CEO statements, press releases, company news, etc.
2. Refresh old posts
Of course, one of the most common repurposing methods is to simply update old posts by adding new stats, images, quotes, tools, etc.
Updating old posts can in many cases help different blogs and sites to increase their social traffic. There are several options for how you can achieve this. You can, for example, include links in autoresponders, regularly share old content on social media, and so on.
3. Convert blogs into long guides
When you write at least five or 10 posts about the same topic, you can convert them into a long-form guide with lots of practical information.
This will have a positive effect on traffic to your website.
4. Make an eBook from guides and articles
Why stop on long guides if you can create an eBook? If you have enough high-quality content, you can compile it all and design a comprehensive eBook.
5. Use guest posts to publish a guest book
Similar to the previous tip, you can create a guest book based on the posts written by external contributors and published on your website.
To create a guestbook on your website you can take advantage of third-party programs that offer free or low-cost guestbooks that you can integrate into your website with just a few lines of code. Here are some of these solutions: Bravenet, HotScripts, HTML Comment Box, SnapHost.
6. Publish guests posts based on familiar topics
As an expert in a given niche with lots of quality articles behind you, it shouldn’t be a problem to write another article on a popular subject and publish it as a guest post.
7. Plan an email series
With so many articles and guides at your disposal, you might as well create an email series dedicated to a specific topic. It will look great in the eyes of the average subscriber and probably make you look like a key opinion leader.
8. Turn interviews into blogs
Do you ever conduct an interview with industry opinion leaders? If yes, you can summarize their conclusions and make an interesting blog post.
Blog posts based on interviews are sure to add variety to what you are already doing on your blog.
9. Shoot videos using blog posts
Modern users love video content, which is the main reason why you should repurpose blog posts and other written works to shoot interesting videos.
10. Repurposing industry reports and record podcasts
Audio podcasts are also growing in popularity these days. You can your colleagues can record podcasts to discuss relevant industry news, reports, and trends.
The first thing you need to do is examine your existing content and find your most popular topics. Once you have identified your main topics, you’ll have an easier time brainstorming podcast ideas.
11. Combine stats and facts to create infographics
Do you have a bunch of business-related statistics and posts with interesting analyses?
If the answer is positive, you might as well combine stats and facts to create infographics. Information and graphics are an excellent way to share your data with the audience.
12. Use interesting sentences for social media posts and quotes
Your blogs, infographics, and other documents are probably packed with insightful comments. In such circumstances, it would be unwise not to use them for social media posts and quotes.
13. Use stats for tweets
Twitter is the perfect tool for sharing valuable stats, so you better use it and post some good tweets. You can collect statistics manually or you can use specially created programs for this.
Here is a small list of such tools that have worked well: HootSuite, Twitter Counter, Twitaholic, TweetStats. Some of these programs are free, others are not, but the choice is yours.
14. Compile the best of KOL tips
Key opinion leaders (KOL) often publish their tips and recommendations online. You can compile the most relevant conclusions in a KOL tips series.
15. Create an online quiz
With so much knowledge about your field of work, you can easily create online quizzes and engage your audience. It doesn’t take a lot of work, while online quiz platforms are so simple that you don’t even need to learn how to use them.
16. Turn public speech highlights social media quotes
Do you or some of your colleagues frequently act as speakers at industry events? We bet you do and it gives you the chance to repurpose speeches by publishing social media quotes.
17. Create a tutorial based on writing tips
As you keep honing your writing skills, you can certainly share some tips with your fans through tutorials. It’s a good way to repurpose your knowledge rather than the content itself.
18. Use internal projects for case studies
If you have a satisfied client who doesn’t mind sharing a few insider facts, it could be great to use internal projects for case studies.
19. Collect common inquiries to create a comprehensive FAQ page
Almost every business is facing lots of customer inquiries daily, which gives you more than enough feedback to create a comprehensive FAQ page.
20. Answer questions on Quora
Quora is the most popular Q/A website out there, so you can repurpose old posts to answer questions from your business range.
21. Repurposing images for carousels
Image carousels are a popular format for businesses eager to display multiple products or any other items. This gives you the chance to combine images and design interesting carousels.
22. Use images for Pinterest boards
Another thing you can do is use images for colorful and relevant Pinterest boards. According to statistics, Pinterest has more than 300 million monthly active users. This is a powerful tool that will allow you to increase your audience.
23. Organize webinars from presentations
High-quality business presentations can easily be transformed into webinars. You can act as an industry thought leader and impress participants with the content that is already at your disposal.
24. Combine everything to launch an online course
With so many materials you’ve accumulated so far, you should have enough content to launch an all-encompassing online course.
The bottom line: Repurposing content to boost traffic quickly
Content repurposing is a remarkable marketing strategy, but are you making the most of it at the moment? We showed you 24 ways to capitalize on this content creation strategy, so do your best to follow our tips!
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Charlie Svensson is an essay writer service veteran, content writer, and blogger. He likes to write about digital marketing, SEO, social media, and self-improvement. His versatility allows him to reach different audiences.