What can your business benefit from a phone validator? How many phone calls does your marketing department make every day?
Even though email and social media marketing have taken over the industry, phone marketing is still in the picture. After all, more than 5 billion people in the world own a smartphone or any other mobile device you could call.
Calling a potential client can be highly beneficial for making a sale, following up, offering a deal or simply collecting information for further marketing efforts. But what happens if you call the wrong people?
What if the number you are calling is not what you were looking for? How much money do you waste on calling the wrong numbers?
Even though hanging up and dialling a new number may take seconds, companies lose a formidable amount of time and money on making useless calls. How can this be avoided? By using a phone validator.
What is the phone validator?
A phone validator is a program that checks your phone list to figure out which numbers are invalid. It can do it either while the user is typing the phone number into the contact form on a website or by going over your existing list of numbers.
The number validator checks for typos identifies invalid numbers, points your attention to outdated numbers, and much more. Overall, the program uses different identification algorithms to make sure you have a clean list of phone numbers to work with.
The program checks either one or a batch of phone numbers against existing databases. However, it never makes a real call in order not to bother your clients.
Different phone validators have access to different databases, depending on the country your clients are in. The software is designed to run as many checks as possible to ensure the perfect validity of the phone number list.
In case a phone validator can’t verify the address, it alerts you about the problem so you can check the phone number manually. Even though it is possible to check your entire phone list manually, it may take hours or even days. The phone validator does it in a matter of minutes.
How can a phone validator benefit your business today? Let’s find out.
1. Save money and time
One of the most important things a phone validator does is save time and money. The time it takes to deal with wrong numbers could be used to make calls that end with a conversion.
Phone marketers, who call potential clients, spend valuable moments hanging up and dialling again. As a result, the number of conversions decreases dramatically.
Even though the cost of phone calls is not high, as the quantity of wrong numbers increases, so does the amount of money you spend on the marketing campaign. According to experts at Byteplant, a simple run by a validator could save you a substantial amount of time, money, and effort.
2. Maintain a good reputation
How annoying is it to get a call from someone you don’t want to talk to? This is exactly what people experience when your marketing team calls the wrong number. By calling people who don’t want to talk to you, you are hindering your reputation.
Meanwhile, if a person fails to enter the right number into the contact form, you can’t reach him or her to offer promotional materials or fulfil promises made (for example, you promise to provide something in exchange for contact details).
A bad phone number list doesn’t allow you to make follow-up calls and keep up a good relationship with existing clients.
3. Avoid problems
If you keep calling the wrong numbers, people may start complaining and report your company as a spammer as well as put your number on their blacklist.
Word-of-the-mouth marketing is still one of the most efficient ways to promote a product. So you hardly want someone telling friends and family about your annoying habit to call the wrong people.
If the phone communication provider gets a sufficient number of complaints from its clients about someone making frustrating calls or sending annoying messages, you may encounter problems.
By sending unwanted messages or making unsolicited phone calls, you may be violating the Telephone Consumer Protection Act.
4. Get accurate information
Marketing campaigns require a formidable investment and plenty of effort. The results are evaluated by the number of conversions.
However, it is important to analyze the way the campaign works in the process. The only way to achieve accurate analysis is to get accurate information.
When your phone number list isn’t clean, you can’t get a clear picture of how well your marketing efforts are working. As a result, you may make the wrong decision about the further work of your marketing team.
For example, your specialists make 50 calls a day and get only ten conversions (20 per cent conversion rate). The information can only be accurate if all the numbers they call are valid. Now imagine them calling 50 numbers, only 30 of which are valid. Now the picture is completely different. You get a 30 percent conversion rate.
5. Establish better relationships with clients
Phone calls and text messages assist with building a good relationship with existing clients. Since 80 per cent of your future profits come from 20 per cent of the existing customers, their value is extremely high.
Failing to verify their numbers in real-time could lead to losing contact with your existing customers. As a result, you could lose substantial profits.
Many companies encourage their clients to update their phone numbers on websites. If the number is outdated, the client could visit the website to enter a new one.
However, the chances of making a typo are high. It is up to you to make sure they are kept to a minimum by using a validation service.
Final thoughts
Phone number validation is an integral part of your phone marketing campaign. Without a clean phone number list, you could waste time, money, and effort while ruining your reputation and losing existing clients.
Unless your list of phone numbers is very short, consider investing in a phone validation service.
Maria has been writing articles for 5 years. She specializes in business and marketing. On her free time she loves to read and write about her travel experiences. You can find her doing this by the beach.
