Every day, different businesses are Googling basic SEO questions looking for answers and solutions to grow their online presence.
SEO, otherwise known as search engine optimization, is a hugely important part of many digital marketing strategies. Aiming to get brands seen and heard online, great SEO can have a real impact on the success of a brand.
Whether a company is just starting up and needs to draw attention to its products, or it is an established brand hoping to keep the interest of its audience, SEO is vital. More and more brands are now recognizing this, and doing all they can to ensure that their sites come out on top when users google those hotly contested search terms.
Thankfully, Google isn’t just there to showcase the efforts of the brands that have been most successful in their SEO strategies. It also provides all the guidance and advice that companies need to help them navigate the tricky waters of search engine optimization.
Let’s take a look at some of the most commonly googled SEO questions to find out more about the questions marketers are asking, as we reveal the answers Google’s top results have in store.
SEO Question 1: What is SEO?
Perhaps unsurprisingly, one of the most commonly googled SEO questions is the starting point for brands just beginning to get their heads around SEO.
The question, “what is SEO?” is googled more than any other SEO-related query, and there is a good reason for this. It is something we all need to know.
In simple terms, SEO is the practice of maximizing online visibility for a brand. Companies can deploy a whole range of different tactics to achieve this goal, but it tends to begin with a focus on particular keywords and phrases.
A brand will identify the phrases and keywords it wants to be ranked for, and do all it can to ensure that its pages are found by Google when a user types in these popular terms.
SEO Question 2: How to do SEO?
Once the idea of SEO has been understood, it is time to move on to working out how to do it. And that is where the next question comes in.
Users searching for the answers on how to do SEO will find themselves spoilt for choice, with endless guides on SEO best practices and tips and tricks on how to get started.
With so many different options for brands to choose from, there is no one simple answer to the question of how to do SEO. Instead, brands need to look into all the options to learn more about the strategies that’ll best work for them.
There are plenty of different ideas that brands can try, and the best strategies usually make use of a wide variety of different SEO practices.
SEO Question 3: What is domain authority?
Domain authority is a search engine ranking score. The information it provides can be a huge help in the development and planning of SEO strategies.
First developed by SEO expert Moz, the score gives a clear picture of how likely a website is to rank on search engine results pages, for a given keyword or phrase. The scores are given by Moz range from 1 to 100.
The higher the search engine ranking score is, the more likely a webpage is to appear at the top of Google’s results for the term in question.
SEO Question 4: What is a backlink?
A backlink is a link from another website, designed to direct traffic back to a page on your site. It is one of the most important strategies in link building SEO.
Backlinks can have a significant impact on SEO, as they help to establish a website as a reputable and reliable source of information. The links are quickly recognized by search engines, and as a result, search rankings for popular terms and phrases will improve.
SEO link builders experts focus on building strong relationships with different sites in order to help create a collection of backlinks that pushes their site to the top.
SEO Question 5: How does SEO work?
SEO works by showing top search engines why a certain site is more valuable to users than its competitors.
It does so through a number of different strategies, from creating a good reputation through backlinks and website optimization to ensuring that the content included on a site’s pages answers users’ questions quickly and concisely.
There are many different tactics that SEO professionals use to ensure that their strategies work better than any other, and understanding them is key to success when it comes to positioning a brand at the top of a search engine’s most popular terms.
SEO Question 6: What is on-page SEO?
SEO can be categorized into two different forms: on-page SEO and off-page SEO.
On-page SEO refers to any SEO strategies that happen on a brand’s actual website. For instance, typical on-page strategies include creating more content to answer users’ questions.
On-page SEO options also cover changes that a brand makes to its site, from optimizing the site for mobile users to ensuring page loading speeds are as quick as can be.
The term incorporates any updates that you can see, for example, the layout, content, and imagery of a site. But it also includes everything that goes on behind the scenes, such as changes to the HTML source code that will affect how a user experiences the site, and therefore how it is perceived by the best-known search engines.
SEO Question 7: What is off-page SEO?
Off-page SEO is a term given to SEO strategies that don’t directly affect the content or code of a website but will have a real impact on how it ranks on search engines.
Some of the best-regarded off-page SEO strategies include the creation of backlinks and establishing an online presence on other sites such as forums and social media platforms. Outreach programs also come under this term.
SEO professionals use such programs to help strengthen relationships with influencers and other potentially valuable brands or personalities.
SEO Question 8: What is a keyword?
A keyword is a word or phrase that sums up what a page is about, and helps to show search engines how it should be ranked. Keywords can be added to content anywhere on a website, to help improve a page’s chances of ranking for that particular word and any closely connected phrases.
To make the most of keyword-based SEO strategies, brands need to decide on the particular terms they’d like to be ranked for. Once search terms have been identified, keywords can be used to boost a brand’s chances of ranking for these terms.
SEO Question 9: What is technical SEO?
Technical SEO refers to the SEO strategies that go on behind the scenes. While many of the effects of these strategies can’t be seen by a user, they can have a dramatic impact on how well a site ranks for a company’s preferred search terms.
Common technical SEO strategies include optimizing a website to improve the user experience, thus identifying it as a more reliable source in the eyes of top search engines. This might include checking that a site is optimized for mobile devices, introducing a thorough internal linking structure, and regular technical auditing to remove problems such as dead links.
Technical work such as server upgrades can also help in the quest for better SEO, as page loading speeds will also affect how well a site is ranked.
Security concerns can also impact SEO, so many technical SEO strategies include improving the security of a site, through the implementation of HTTPS and an SSL certificate.
SEO Question 10: How to write SEO content
Content is key to many of the most successful SEO strategies, but there is a degree of skill involved in crafting the content that search engines love. To write the most successful SEO content, brands need to understand how to write for their intended audience, in a way that search engines will appreciate.
Top SEO content tends to be well structured, punchy, and highly informative. Brands can incorporate keyword-rich phrases into the content to help push up their rankings, but this isn’t the only thing that’ll help to move a page up to the lofty heights of Google’s top spots.
Images, headings, and social sharing buttons can also affect the impact content has.
Word length is also important. While brief, minimalist pages might look great online, they are often not hugely informative. So if you are writing SEO content such as a blog or article, it is a good idea to opt for a longer piece that really goes into detail.
SEO professionals all have different opinions on the best word length for content, ranging from 500 words to 2,000. But the results of any content will usually be determined by its real value to users, so keep that in mind.
Great SEO can make all the difference to a brand, helping to increase web traffic and spread the word about new products and services. With all kinds of on-page and off-page SEO strategies to choose from, there’s always something new to discover.
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Sam Martin-Ross is the Managing Director of Digital Uncut, the digital marketing agency for startups. If you’d like to find out more about how SEO could boost your brand’s potential, talk to the experts at digitaluncut.com.