Sometimes, business owners find SEO web design less critical when compared to other business essentials. More than often, most feel overwhelmed with the amount of work that it seems to require.
However, no matter how the benefits seem too intangible, no one can deny that SEO web design is one of the most crucial things you can do if you want your business to grow.
SEO and web design are two separate forms on their own, and combining these two is challenging. Both have different factors to consider.
Designers and SEO experts undergo constant battles between content, programming, optimization techniques, and more. When combined effectively, it can be your ticket to bring positive results to your bottom line.
While SEO web design may seem complicated, it can bring many benefits to your business. Here is some importance you can get when you optimize your web design.
1. Attract Valuable Traffic
Applying an SEO web design on your business website can attract people who can turn into leads and be turned into sales. You can do this by applying design features, style elements, text, and images that appeal to your desired audience.
Depending on your business, you need to do extensive research and testing on what appeals to your audience.
Aside from your optimized design, attract the right traffic by identifying your target market and building a customer persona. Know the keywords your target audience uses to search online. It is also essential that you find the right visuals that will appeal and connect to your audience.
It must also be clear what these customers look for a website and what your competitors are doing. When you know these essentials, it will be easier for you to build an optimized website that can attract the right audience for your brand.
2. Keep Your Traffic Hooked
For every business that leans on the evolution of technology, website traffic is essential. SEO web design helps you to rank in search engine result pages (SERP). That allows your website to be visible to your target audience.
This technique also helps keep your traffic to your website. As you focus more on your website to the things that matter to your customers, you keep them from leaving your site.
Seconds matter when you own a website. A web designer knows that it only takes a few seconds for a customer to abandon your page and move on to your competitors. When your site takes some seconds to load, you can lose potential customers in a flash.
When your website takes 2 seconds to load, you’ll lose around 12 percent of people who visit your website. When it reaches around 4 seconds, about 40 percent of potential clients leave your website. More and more potential customers will decide to leave your site when it takes longer to load.
3. Seamless Customer Experience
When you have incorporated SEO web design properly, it offers a seamless experience to your potential customers. Most website visitors do not waste their time trying to work around ineffective design or if they find difficulty navigating your website.
To ensure that you adequately optimized your site, every millimeter of your website should be consistent and user-friendly regardless of any device or screen size. Your visitors will enjoy navigating your website when there is no distraction.
It is also essential that they easily find what they want. Having an SEO web design can be your core initiative to ensure that your online efforts will be significant.
4. Increases Organic Search Traffic
As a marketer or business owner, your top goal when you own or manage a website is to increase organic traffic and boost your ranking in SERPs. This traffic is driven by the search results in Google that does not include any paid ads.
An SEO web design can help increase organic search traffic as it can drive over 51 percent of traffic all over the web.
Customer behavior also shows that most people tend to click on an organic result rather than paid ads. When your website is shown at the top of search results, it will give your site more traffic. 75 percent of traffic goes to websites that are found on the 1st page of any search result.
5. Aids Your Site To Be Mobile Friendly
One of the most advances in technology that continues to rise is mobile technology. It is dramatically overtaking other technological innovations in terms of Internet traffic.
These days, around 54 percent of the world’s internet traffic comes from mobile devices. That means that if your website is only optimized for desktops, you are losing count of possible customers fast.
More and more users now lean on their mobile devices like smartphones and tablets to browse the internet. To ensure that you keep up with these fast digital trends, you need to make your website optimized for mobile-first technology. Make your website responsive to whatever screen your potential customers are using.
6. Speed Always Matter
These days, most internet users will not wait too long for any website to load. If your website does not have adequate speed, they will immediately jump to another website. It only takes seconds to lose your customers and your potential sales.
So, always keep in mind that when you own a website, speed always matters. By optimizing your website, you can ensure that you will keep your customers inclined with your site.
7. You Get the Right Kind of Attention
When they do not have a satisfactory experience, people will warn at least one friend about a malfunctioning website. Most people will not return to your website if they had a bad experience.
So, when people give your website a bad review, it will significantly affect your online reputation and cost 70 percent of your potential business.
Nearly 90 percent of consumers people now rely on reviews before making any purchase. SEO web design can provide your potential customers the impression that they can trust your brand. When they make a transaction with your website and had a good experience, they will most like to give you a positive review.
Many customers now also share their experience on their social media profiles. They can easily recommend or not your website to their family and friends.
Social media does not directly influence how you will rank in most search engines like Google. However, it will build brand awareness and will significantly increase the organic traffic of your website.
SEO web design can help you get the most out of your marketing budget. The primary goal of SEO is to bring organic traffic to your website.
So if you are not getting any organic traffic, your website traffic will come from paid ad platforms. While this will give you sales and reach, it will take much of your time and money. If you stop spending on ads, it means that your traffic will also stop.
When you optimize your web design, it will continue to work on a long-term basis. It will cost you less as you do not have to spend on ads to gain traffic on your website. With organic traffic, you will have a quality and organic source for your customers that will run for a more extended period.
Final thoughts: Importance of SEO web design for your business
SEO web design is not just publishing any content. It means optimizing your website to make it efficient, fast, user-friendly, and easy to navigate.
When you optimize your website, it can drive traffic and better and quality traffic that can add a number to your bottom line. It can help with conversion and make your business grow.
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Maricar worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events, and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.