The power of the internet today has made it convenient for entrepreneurs to connect and reach out to their audiences and potential customers.
Over the years, mobile technology has grown leaps and bounds and therefore more consumers today consume content and information on their smartphones and tablets. Businesses today make use of mobile apps that would allow them to reach out to their customers and engage them in many ways.
If you have plans to reach out to your customers and interact with them you must have a good mobile app that offers meaningful ways to engage with your customers.
1. Exclusive Mobile App Offers
If you want to make your mobile app facilitate meaningful engagement you need to lure your customers to your app. For this, you can come up with app-exclusive offers that would entice your potential customers to download and install the app to receive those offers and discounts.
This is a great way for businesses to engage with their audiences once they are registered and logged in through their account. You can also incentivize users based on the products they buy through your business mobile app.
2. Customizing the Experience
With the help of mobile apps, you can make your customers feel special. For this, you need to customize their individual experiences by using their registered name and information.
You can use deep linking to make this work for your business and provide your customers with a seamless mobile app experience as they move from one channel to another. Customizing their information and local language and cultural options would aid in meaningful engagement.
3. Build a Community
Here you can make use of the social media connectivity as that would allow your customers to come together in a community helping each other and your business by providing reviews, feedback, and suggestions.
You can use this data to improve your business products and services as per the demands and requirements of your customers. It also builds a bond between customers and your brand as they see you making the right changes that they demand.
4. Push Notifications and Messages
A gentle reminder or an update to your customer can make a huge difference. Hence, your mobile app must have push notifications and in-app messaging options that allow you to reach out to your customers and remind them about certain schemes, discounts, offers, and updates on the upcoming products.
This would allow you to keep them in the loop of what is going on with your brand and how they can get back to you asking their queries with regards to the products they want to buy.
5. Simplistic Design
In a world where customers have more options and less time, you don’t want to complicate things by providing too many options. The best way to drive meaningful engagement is when your app design is simple, efficient, and user-friendly.
Your business mobile app design must allow customers to browse, decide and buy products and services with fewer taps and presses. You can also provide Wish List options to help them buy their desired product at a later point in time.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.