The Best Must-Have eCommerce Tools for Your New Online Businesses

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Written By Kate Manning

There is a massive difference between running an eCommerce business from running an offline retail operation.

Using eCommerce tools makes you stand out from your competitors because you have the edge toward digitization. Doing so attracts potential buyers, enticing them to purchase products from your online store. 

With so many online products to invest in, it is hard to choose the right ones for you. So, if you want to start your eCommerce website, here are the eCommerce tools and actions you can do to maintain good traffic and amplify your brand in the best way possible.

eCommerce Analytics tools

eCommerce Analytics tools

Analytic tools aid you in tracking your traffic and website views and analyzing your website’s performance.

The globally used analytical tool is Google Analytics. It is known for its convenience because it gives insights into your website’s visitors, how much traffic you get, and how long the visitor stays on your site, as well as other necessary data. 

Other examples of analytic tools that you may use are: 

  • Microsoft Excel
  • R and Python
  • RapidMiner
  • Tableau
  • Power BI
  • KNIME
  • QlikView
  • Apache Spark

Ecommerce platforms

For you to be able to ensure the quality of your online store, you have to choose a suitable online platform. An eCommerce platform is software that an online store must use to secure its core needs, from product pages up to order fulfilment.

Customers also use it to determine if the product is received well by others and if the online store has a unique way of meeting their needs, which is a great way to gain sales and traffic.

Also, having an eCommerce platform gives you the advantage of boosting the website’s reach and function at a higher level. Your customers would not be bombarded with unnecessary ads preventing them from completing their purchase.

Here are excellent tips to generate brand awareness. Here are some excellent e-commerce platforms that you can use: 

  • Shopify
  • eCommerce
  • Wix
  • BigCommerce
  • EcWid
  • Square

eCommerce Price Monitoring tools

eCommerce Price Monitoring tools

If the offline or physical store needs a pricing monitoring tool to track the competitor’s products’ prices, so are the online stores. This is being used to compare your products with your competitors so that you will know how to put a price on your products, and this is simply known as “price intelligence.” 

With the help of an eCommerce price monitoring software, you will gain information about the competitor’s pricing and know the stock availability, ensuring that your products’ prices are correct and that you are also well-stocked. 

Here are price monitoring tools that you can use:

  • Import.io. 
  • Data Crops 
  • Luminate Market Price
  • Omnia
  • Mozenda
  • Omnia
  • Model N
  • Price2Spy
  • Pricefy
  • Price2Spy.
  • Mozenda 

Email Marketing tools for eCommerce

Each successful eCommerce store should have a competent communication platform to chat with the customers regarding their queries and concerns. This will help them build relationships that could last for a lifetime. 

Usually, a website with a chat support system where an agent quickly replies is gaining more clients because it shows that the organization is well-organized and passionate about its work to the extent that it can handle any concern. 

Some email marketing platforms that you may use are:

  • MailChimp 
  • Sender 
  • Benchmark Email
  • HubSpot Email Marketing
  • Sender 
  • Omnisend
  • SendPulse
  • Sendinblue
  • Benchmark Email 
  • MailerLite

eCommerce Feedback tools

eCommerce Feedback tools

If you want to make sure that your product does not need specific improvements or if you are wondering if it meets your customers’ needs, you will need feedback tools that assist you in capturing feedback from every visitor to your website. 

One thing that you can do to make sure that most visitors will know about your feedback requirement is to share targeted popups, input surveys, or put a comment section below. That way, you will learn everything about their shopping experience and thoughts about your products and services.

Other feedback tools you may use are:

  • Usersnap
  • Survey Monkey 
  • Typeform 

Inventory Management

Checking your inventory often means you are very committed to your online store. Customers will surely appreciate this kind of gesture because it just shows how dedicated you are to online marketing and how willing you are to attend to their queries and concerns.

Whether you sell independently using your website or via marketplaces such as Amazon, you will know the number of product stock. You can also create automated purchase orders while ensuring that your inventory is a good number. To achieve these, you will need inventory management.

Other inventory management platforms you can use are:

  • Zoho Inventory 
  • Square
  • ABC Inventory 
  • Boxstorm

Inventory Management

Social Media tools

There is no denying that social media has become the most influential platform in the marketing field. Through the best eCommerce tools available on social media, you can schedule online posts on Instagram, Facebook, LinkedIn, Twitter, and many more to ensure your target audience’s engagement and better brand awareness

Also, with social media, you can talk about your brand. So, now it is up to you how you will address your post and how creative you are when introducing your products and services to the audience. 

eCommerce tools for online business

There is so much going on when it comes to marketing your products online. You will need patience among your customers and website reach, especially if you are starting your business. These simple eCommerce tools you can use to ensure that your online business can have better prospects.

i). eCommerce Analytics tools

  • Microsoft Excel
  • R and Python
  • RapidMiner
  • Tableau
  • Power BI
  • KNIME
  • QlikView
  • Apache Spark

ii). Ecommerce platform

  • Shopify
  • eCommerce
  • Wix
  • BigCommerce
  • EcWid
  • Square

iii). eCommerce Price Monitoring tools

  • Import.io.
  • Data Crops
  • Luminate Market Price
  • Omnia
  • Mozenda
  • Omnia
  • Model N
  • Price2Spy
  • Pricefy
  • Price2Spy.
  • Mozenda

iv). Email Marketing

  • MailChimp
  • Sender
  • Benchmark Email
  • HubSpot Email Marketing
  • Sender
  • Omnisend
  • SendPulse
  • Sendinblue
  • Benchmark Email
  • MailerLite

v). Feedback tools

  • Usersnap
  • Survey Monkey
  • Typeform

vi). Inventory Management

  • Zoho Inventory
  • Square
  • ABC Inventory
  • Boxstorm

vii). Social Media tools

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

Moreover, be creative and relate your posts to your target audience to build rapport with them. That way, you’ll have an excellent online store website that meets your customer’s needs.

Disclaimer. The views and opinions expressed here are those of the authors. They do not purport to reflect the opinions or views of IdeasPlusBusiness.com. Any content provided by our bloggers or authors is of their opinion and is not intended to malign any organization, company, individual, or anyone or anything.

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