There is no denying that brand awareness is key to the success of any business, no matter what industry it is in. Consistent branding across every channel within business results in a 23% increase in revenue and almost ninety percent of marketers agree that brand awareness is their top priority.
Despite these statistics, many small business owners forget about creating a brand awareness strategy. This is understandable since starting up a brand-new business is complicated and there are a million and one different things to organize.
Brand awareness is usually the last thing on people’s minds when they are trying to think of a quirky name or arrange their business finances!
But focusing on formulating a great marketing campaign that incorporates brand awareness strategies is one of the most important factors when growing a business. Without positive brand awareness, nobody is going to know your brand exists and you are going to struggle to make consistent sales.
Not only is brand awareness important to boost your sales, but it can also enhance your credibility and customer retention by reinforcing your brand values to your target market. Sticking to a great brand awareness strategy can, therefore, provide amazing results for your business.
So, how can you increase your brand awareness as a small business owner today? Here are three techniques for you to use immediately.
1. Design a Great Logo
Whether you use an online logo design maker to produce your own stunning logo or you hire a professional designer to create one for you, having a great logo is vital to your brand awareness.
Your logo is the first thing that your potential customers will see, so it needs to make a lasting impression! When your logo is visually appealing and grabs people’s attention, they are more likely to check out what you have to offer. They are also more likely to remember your brand in the future.
To build a strong brand and boost your awareness, you need to be collaborating with other businesses. You can promote one another’s brands to gain new customers in a mutually beneficial partnership.
When choosing a partner to work with, make sure they are complementary to your brand. You want their audience to be genuinely interested in your offerings. You want the collaboration to appear as authentic and genuine as possible.
You can also expand your reach by working with influencers within your niche. They can promote your products or services to their followers to help increase leads and conversions. This is known as influencer marketing and it has huge potential for growing your business.
3. Don’t Forget the Traditional Marketing Methods
Although digital marketing is beneficial for small businesses, traditional marketing methods are still effective.
Print out some leaflets and brochures that detail your products or services and have a few of your employees hand them out to the local residents to get the word out there about your start-up.
Make sure you include your logo and unique branding on every promotional tool that you hand out to reinforce who you are and what you do. You want people to remember your brand when they get home!
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.