You opened the email, read the number, and felt two things at once: excitement and a tiny pinch of doubt. Is this really the best they can do?
That moment is exactly when salary negotiation matters most. Not because you want to “win”, but because your first offer often sets the floor for raises, bonuses, and even future job moves.
This guide walks you through what to do after you get a job offer, what to say, what to ask for (besides salary), and how to keep the tone calm and professional.
Start by reading the offer like a contract, not a compliment
A job offer can feel like a trophy. It’s also a set of terms. Before you negotiate anything, make sure you understand what’s included, what’s missing, and what’s unclear.
Focus on the full package:
- Base salary: your fixed pay, and the easiest number to compare
- Variable pay: bonus, commissions, performance incentives
- Equity (if offered): options, RSUs, vesting schedule, cliffs
- Benefits: health coverage, retirement match, stipends, PTO
- Work setup: remote, hybrid, travel expectations, hours
- Role scope: title, reporting line, expectations for the first 90 days
If the offer includes retirement benefits, don’t gloss over them. A strong match can be a meaningful part of total compensation. This quick guide on maximizing employer-matched 401(k) contributions helps you understand what the match is really worth.
Buy time the right way (and stop negotiating with adrenaline)
Most people negotiate too fast. They respond while they’re still riding the emotional high, or the panic, of getting the offer.
Ask for time. A simple response works:
“Thanks so much, I’m excited about the role. Can I take 48 hours to review the full offer and come back with any questions?”
Why this matters: negotiation is like pricing a house. You don’t bid before you’ve looked at the neighborhood, the repairs, and what comparable homes sold for.
While you’re reviewing, write down:
- The parts you’re happy with
- The parts you want to improve
- Your strongest reasons (results, skills, market rate), not personal needs
For a solid overview of the process and timing, this Indeed guide on how to negotiate salary after a job offer is a helpful reference.
Do your research, then build a “value case” in plain language
Market research is useful, but it’s not a magic spell. The strongest negotiations combine market data with proof that you’ll deliver.
Bring two types of evidence:
1) Market range evidence Use salary ranges from reputable sources and comparable roles in your location (or remote market). Keep it simple: “Based on roles like this, I’m seeing X to Y.”
2) Your business impact This is where you separate yourself. Aim for outcomes, not tasks.
Examples:
- “I grew pipeline by 28% in two quarters by rebuilding the email funnel.”
- “I reduced churn by improving onboarding and support workflows.”
- “I shipped three features that increased paid conversions.”
If you want an extra layer of credibility on negotiation principles, the New York State Department of Labor has a practical salary negotiation guide that covers the long-term impact of asking.
Choose your target number, and keep it anchored to a range
Walking in with one number can backfire. A range gives you room while still showing you know your worth.
A clean way to frame it:
- Target: the number you’d feel great about
- Floor: the lowest you’d accept without regret
- Range: a tight band around your target (not a wide “anything goes” spread)
Example: If your target is $115,000, you might use a range like $112,000 to $120,000, depending on benefits and bonus.
What to say: a simple counteroffer script that doesn’t sound robotic
You don’t need fancy wording. You need clarity and respect.
Here’s a strong script you can adapt:
“I’m excited about the role and the team. After reviewing the offer and the scope of the position, I was hoping we could discuss the base salary. Based on similar roles and the impact I expect to deliver in the first 6 to 12 months, I’m targeting $X. Is there flexibility to move the base to $X, or closer to that range?”
If they ask why, give two reasons:
- One market-based (range data)
- One performance-based (your track record)
If you want another perspective on step-by-step phrasing, Career Contessa’s breakdown of how to negotiate your salary after a job offer offers good language patterns you can borrow without copying.
Negotiate more than base pay (often easier, sometimes smarter)
Sometimes the salary band is tight. That doesn’t mean the offer is fixed. Many companies can adjust other pieces faster than base.
Here’s what’s commonly negotiable, plus when it’s most useful:
| Offer item | When it’s most valuable | Why it works |
|---|---|---|
| Sign-on bonus | You’re leaving a bonus, or have ramp-up time | One-time cost is easier to approve |
| Performance bonus | Sales, marketing, leadership roles | Aligns pay with results |
| Equity refresh or more grant | Startups, growth-stage companies | Can offset salary limits |
| PTO | You’re mid-career or switching industries | Low direct cost, high perceived value |
| Remote days or stipend | You need flexibility | Helps retention |
| Title or level | You’re being under-leveled | Impacts future raises |
| Start date | You need a break or have commitments | Usually easy to adjust |
Also consider location-specific perks. In some countries, “extra month” pay is common. If you’re working with an international employer, it’s worth understanding how those bonuses work, including this guide on how to calculate 13th-month pay.
Handle pushback without folding
You might hear: “This is our best offer.” That phrase is often a test, not a wall.
Try calm follow-ups:
- “I understand. If base can’t move, could we explore a sign-on bonus or an earlier salary review at 6 months?”
- “What would I need to accomplish in the first 6 months to justify $X?”
- “Is there flexibility in level or title that would place me in a higher band?”
If they truly can’t move, ask for something concrete: a written plan, a review date, or a measurable path to the number you want.
Know the red flags (and when to walk away)
Negotiation should feel like a professional conversation. If it turns weird, pay attention.
Red flags include:
- They pressure you to accept immediately without a valid reason.
- They criticize you for asking, or imply you’re “not a team player.”
- They refuse to put key terms in writing.
- The role scope is vague, but expectations sound huge.
For founders and small business owners hiring talent, negotiation friction can also signal mismatch risk. This piece on the hidden risks of hiring new employees is a useful reminder that clarity protects both sides.
Conclusion: make salary negotiation feel normal, because it is
A job offer is a starting line, not the finish. When you approach salary negotiation with research, a clear value case, and a calm ask, you give the employer an easy way to say yes or meet you halfway.
Get the final terms in writing, review the full package, and choose what you can live with on a normal Tuesday, not just on the day you’re excited. The goal isn’t to squeeze every dollar. It’s to start the job feeling respected, and paid in line with the work you’re about to do.

Adeyemi Adetilewa leads the editorial direction at IdeasPlusBusiness.com. He has driven over 10M+ content views through strategic content marketing, with work trusted and published by platforms including HackerNoon, HuffPost, Addicted2Success, and others.