With the popularity of vapes skyrocketing, the entire industry is growing at a very rapid pace.
The vaping industry has a compound annual growth rate of 23.8 percent, which means that the market will continue to grow. Even though the vaping industry is in its infancy stage, many businesses are entering the market to leverage the vast potential.
While it is essential to promote vape products to stay ahead, the strict marketing guidelines can make the process a little daunting. Marketers are forced to look for vape marketing and digital opportunities to promote the vape business carefully.
Are you looking for digital vape marketing solutions to promote your vaping business? Read on to find some of the simple yet effective strategies to change the online vape marketing game for your products.
Simple vape marketing strategies for your business
Successful marketing of a product becomes challenging when traditional methods are not available, like in a vape business. Given the strict guidelines, using online advertising or social media is restricted. You have to navigate your way through the stringent norms to promote your vape business.
If you are looking for the best vape marketing strategies for products like v8 baby beast mesh coil, dive right in:
1. Use keywords to create relevant content
Keywords research is a highly effective digital marketing strategy that can help promote a vape business.
To generate traffic for your online business, the first thing you can do is conduct thorough keyword research. For those unaware, keywords are famous words, phrases, or terms that the audience searches for when looking for a product or service like yours.
You can take the help of any tool to help you find keywords relevant to your business. Although Google Keyword Planner is free for use, it lets you find an extensive list of keywords.
For your vape business, relevant keywords can be – vape, vaporizer, vape juice, vaping, how to vape, among many others. While short-tail keywords will have higher search volume, they will also have higher competition. You can also opt for long-tail keywords that have less competition but more conversion.
Make a list of all the keywords, and choose keywords based on search volume, traffic, competition, cost per click. Rather than stuffing your website with keywords, only use keywords that are relevant to your business.
2. Optimize the content for awareness
Even though vaping has become a household name today, there are still plenty of people unaware of it. They have plenty of questions about vape, its uses, effects, and functionality.
As a vaping brand, it becomes your responsibility to answer these questions and help educate the audience. You can offer them information about different vaporizers, their components, and how to use them. It will help the audience clarify vapes and create a new target audience for you who is now aware and can be converted into potential leads.
You can focus on creating informative blogs and articles to create awareness about the vaping industry. Make sure you incorporate the keywords and on-page SEO in the blogs to create relevant and quality content. It will help you target cold prospects, give them essential information, and turn them into sales.
Besides that, guest posting and content syndication can also help reach out to the target audience and boost sales.
3. Leverage social media
We live in an era dominated by social media, and it can serve as an excellent medium to reach the target audience. Due to strict regulations, it is impossible to advertise vape products on social media platforms.
But, you can still use them to promote the online vape store. Create an account of your vape brand on all major social media platforms like Facebook, YouTube, Instagram, and Twitter.
Instagram is among the prominent social media platforms that you can leverage. It may already have a large community of vaping enthusiasts that will be interested in your products. The platform offers a ‘tag’ feature to help you link your online store to Instagram, but it might not work for a vape brand.
Similarly, you can create an account on YouTube to promote your vape products. If you are having trouble reaching a wider audience, you can collaborate with influencers.
Influencers are people who have a massive number of followers and post about your products to help you connect with their audience. With 49 percent of people depending on influencer recommendations, it can also boost your sales.
4. Personalized messages in email marketing
With social media platforms and search engines restricting vape products’ advertising, email marketing can help you move past that. You can send regular emails to your users to communicate with them.
When it comes to email, you can have the freedom to curate tailored messages for different segments of the target audience to attract them. You must understand the demographics and behavior to know how to promote your vape products to the audience.
It is not only a relatively economical option but also ensures high returns on the investment. You can also track engagement and sales by keeping a close check on the open rates and conversion rates.
It will help you precisely measure the success of your email marketing campaign. Use coupon codes or free samples to collect email addresses for your marketing strategies.
5. Local SEO through business directories
Do you think business directories are a thing of the past? Well, you are both right and wrong. Business directories have evolved into online directories.
There are many online business directories that you can register your business on. Whenever a user searches for your business on a search engine, it will show your business details, helping you get customers.
You can start by listing on directories of popular search engines like Yahoo, Bing, and Google. Google has a ‘Google My Business’ option that you can use. Add correct information like name, contact information, address, website, and business hours.
If you are a local vape brand and cater to only a limited geographical area, business directories can be an excellent local SEO method. Find local directories of vaping businesses to help you reach the audience around you.
6. Link building to improve DA
If you have a website or online store, you must rank at the top of the search results to get organic traffic. You can focus on link building to improve the ranking and Domain Authority (DA).
Link building is the process of getting other websites of the vaping industry with high DA to add links to your website. It helps boost the ranking organically and significantly improve your domain authority.
Having backlinks on other websites can help give a signal to Google that your website is a quality source, which is worthy of citation. As per Google algorithms, backlinks are among the top three ways to improve ranking. You can list all the other websites with high DA and add their link to your website.
Another way to get backlinks to your website is by writing as a guest blogger or doing podcasts on different platforms. You can share your knowledge of the vaping arena and add a link to your website. It will help you get traffic for your website. By simply mentioning influencers and letting them know about them will also help you get backlinks quickly.
Final Thoughts: Vape marketing solutions to boost your business
If you look at the one trend that dominated the last decade, you will find vaping at the top of the list.
From youngsters to older people, everyone is trying their hands at vaping. To stay ahead of the rigorous competition and reach your target audience, you can use these vape marketing strategies for your business.
With the help of keywords, blogs, email marketing, social media platforms, and link building, you can organically promote your vape business. It will help you get massive traffic and boost the sales of your business.
If you aren’t already using these basic vape marketing strategies, now is the time to utilize them for your brand and business.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.