5 Stages of Digital Marketing Strategies to Launch a New Product

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Written By Maria Baeza

You may be aware of the fact that launching a new product involves a lot of variable factors.

If you want to ensure a victorious introduction to your product, you should acquire a clear idea about different channels that can be used to launch your product online.

If you want to launch your product using effective digital marketing strategies, this post is just for you. Penetrating in the market is not an easy task.

You have to take care of different aspects to make sure that your product launch does not turn out to be a fiasco. 

Using online platforms such as social media to launch a new product is indeed exhilarating.

However, it can be overwhelming if you do not plan it accordingly. You have to set plans for many things for digital marketing strategies to work.

Your plan can make or break the success of the product you aim to launch.

Here are some interesting and effective digital marketing strategies that you can follow and get ready for the big day. 

5 Stages of Digital Marketing Strategies to Launch a New Product

Stage 1: Making an effective plan

It goes without saying that without proper planning, it is impossible to go for a product launch.

With the plethora of moving parts within the product launch process, it is indeed important to understand where to begin.

Otherwise, the rest of the process can be in a mess.

So here are the steps that you need to follow for planning your product launch. 

Define the problem

Don’t forget to define the problem of the customers and why they should go for your product. If you cannot define the problem don’t go for designing the solution. 

Understand your audience

You need to go for a full market analysis to determine product viability. You may have a plan that which audience to target for your product.

However, you should also make sure that your audiences are active on various digital platforms. 

Create the questions

If you want to provide a solution to your customers, you would also need to ask certain questions to yourself.

You should be clear about the doubts like 

  • Will your product be acceptable? 
  • Is there any similar product in the market? 
  • What improvement does your product have? 
  • Why the customers should choose you? 

Determine the goals of the product launch

Your launch goals should align with your marketing campaigns and business goals. You need to create a baseline to include your key metrics.

Stage 2: Creation of product launch 

You have to create attractive posters, advertisements, slogans, and campaigns when you plan to launch a product.

Make sure your audiences get attracted instantly when you post your campaign on social media. 

What are the steps you need to take? 

Prepare launch graphics

Graphics play a significant role in the success of a product launch in social media.

They create a constant urge in the customers’ mind about knowing your product. It also makes the product easily recognizable.

You can go for featured images, posters, testimonials, email headers, etc.

Post contents on social media

Before the launch of the product, you should also go for posting content about your product to create a specific interest among the customers.

Make sure to update your content on Facebook, Instagram, and Twitter, etc. 

Go for pre-announce through emails

You should go for pre-launching announce via emails at least 15 days before the launch.

This will keep your customers updated about the information about the product launch. 

Stage 3: Pre-launch day 

The weeks leading up to your launch are very important. Remember that what you do prior to your launch will increase the success rate.

What can you do to bring in customers and generate conversion? 

Go for countdowns

You can go for a tracking time process before you launch the product.

For example, notify your customers that only 3 days are left for the product launch and they should get ready for the surprise. 

You can use videos, images, debates and other ways to keep your customers engaged.

They should also talk about the product launch. 

You can also share a behind-the-scenes video to make your fans amazed. Make sure to create that curiosity about your product.

Stage 4: Ongoing promotion

When you have ultimately launched the product, the real journey begins. Your story does not end after launching the product.

You have to make sure that you go for ongoing promotion right after the launch.

Some of the ways to do that are discussed below. 

Go for pop-ups

Pop-ups ads are the best way to drag your customers’ attention. You need to remind your customers that your product is already launched and they should check it out. 

Run contests and give offers

Ongoing promotions require a lot of things to keep your customers engaged. You can go for offers, discounts for your first launch.

You can even run a contest and provide free samples to the contestants.

Stage 5: Deal with bad publicity 

Even if you go for hardcore promotions to earn positive reviews and promotional word of mouth around your product, there will be certain negative reviews and publicity.

Be prepared for the negative reviews of your product. Do not ever ignore the negative comments and feedback.

Address them, apologize, and make suggestions for improving your products and so on.

Be honest and always offer a solution to the customers who are not satisfied after using your product.

The final thought on digital marketing strategies

There’s no doubt that a well-planned product launch is inevitable for success.

Know the value of the product and be dedicated to imposing these strategies.

These stages of digital marketing strategies will definitely help you to penetrate the market.

Do not forget to keep your customers updated by upgrading your product every now and then.

Go for it! All the best for your product launch!

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