With working in the music industry becoming an increasingly popular career choice, getting noticed seems to be getting increasingly difficult.
The good news, however, is that the rise of the internet has made it easier for musicians to connect with the right people and effectively market their music. If you want to pursue a lucrative career in music, one of the most essential steps is knowing how to get your music noticed by the right people.
Understanding how the music industry works are vital to the success of any artist. Not knowing how to work inside this industry means that you will struggle to enjoy a good long-term career in music.
Thankfully, there are several things that you can do to improve your chance of getting yourself and your music noticed in the music industry today.
1. Put Yourself Out There
No matter how amazing you are as an instrumentalist, singer, or DJ, every musician has to put themselves out there to be in with any hope of getting noticed in the cut-throat music industry.
Being in the right place, at the right time, has been the main way that lots of now successful musicians were noticed in the first place, so it is important to put yourself out there in the world both physically and digitally. This will increase your likelihood of being noticed by somebody who likes your music and has the ability to help you take it to the next level.
2. Get On Streaming Platforms
These days, any artist needs to have their music on streaming platforms such as Spotify and Apple Music. Not only will uploading your music to streaming platforms help you grow your fan base by giving listeners the opportunity to hear your music for free but being on playlists can also help you get noticed faster in the music industry.
To get started, you will need to make high-quality recordings of your music to upload. You can do this by hiring a Los Angeles music studio from Pirate. Pirate provides LA studio spaces along with studios in various other locations around the world including the UK and Europe, with all the equipment that artists need.
3. Get Featured on Music Sites and Blogs
Even in 2021, blogs are a great way to spread more awareness of your music online and increase the chance of it getting noticed by the right people. Many music blogs and sites are run by people who would love the chance to review your latest single or talk about the campaign or story behind it.
You can also ask bloggers or YouTubers to feature your live show in their content, which is a great way to build your social proof as an artist and prove to your audience that you are a legitimate musician worth following.
4. Get Local Radio Play
Another great way to get your music out there and increase your chance of being noticed as an artist is to ask local radio stations to play your music. If you have a good quality song, chances are that there will be plenty of local community radio stations that will be willing to feature your music on a show.
All it takes is a simple Google search to find radio stations in your town or city and get the contact details of the right person to email. If the radio presenters enjoy the song that you send them, they can play it on their show to help you get your music noticed.
5. Use Social Media
Today, social media is one of the main ways that musical artists get themselves noticed. You need to promote your music in every possible way if you are trying to break out and get yourself noticed as an artist in the music industry.
One of the best ways to make an impact and convey your message is to use social media. Even if you don’t have a lot of money to spend on promoting your music online, social media sites like Instagram, Facebook, Twitter, and TikTok are free to use and offer great platforms for artists to promote their music online and build an audience.
6. Practice Often
If you want to get noticed as a musician, you will definitely need to put the hours in when it comes to practice. Even the best singers in the world do regular warm-ups and practice sessions to help with their pitching and breath control.
It is not only important to consider how often you practice, but the quality of your practice sessions is also a crucial factor. When practicing, make sure that you are productive and focused.
Working with a qualified teacher who is an expert in your chosen type of music is one great way to help you stand out and even make more industry connections.
7. Perform Anywhere
Whether you are a singer, DJ, or play a musical instrument, you can’t be picky about where you perform your music if you are starting out and want to get noticed quickly.
Always take any opportunity that you get to perform, no matter how small or large the audience as you simply never know who is going to be in the crowd listening to you. Any experience is a good experience when you are first starting out, especially if you can get a regular spot at a venue, which can be a great way to improve your local visibility significantly.
In addition, playing at a range of different venues is a good way to get to know the type of crowd that your music tends to attract, which will help you make necessary changes to improve your performance and continue appealing to the fans.
8. Create a Press Pack
As a musician, one of the main reasons why you want to get noticed is to be successful in the industry and be signed by record labels. But just like applying for any kind of job, you will need a resume to get anywhere.
As an artist, your press pack is your resume – a portfolio that contains everything that others need to know about you as a musician and act.
You should include things such as your background, influences, styles, typical setlists, a demo CD, and a high-quality photo. Spend plenty of time working on this and perfecting it, since it is what you will be given to any interested record labels in the future.
9. Be Professional
Along with sounding and looking good when you perform, as an artist, you will also be expected to be professional, especially when you are attending musical events.
Events and gigs are a great way to build your network, even if you are not performing at them. Always coming across as a professional will help you build better relationships and get noticed in the music industry.
Make sure that you are not getting noticed for the wrong reasons – for example, don’t be late to events, always be respectful to others, and make that if you’re performing, you are well-rehearsed. Confidence and good manners can go a long way in getting you noticed, and encouraging people to find out more about you and what you do.
While getting noticed in the music industry is certainly not always easy, as an artist there are several things you can proactively do to build your audience and improve your chances of getting signed.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.