Those belonging to the digital marketing world know the importance of getting their hands on the right pair of keywords to rank the website. With this, it won’t be wrong to refer to keyword research strategy as the first-ever step to set up an SEO marketing campaign.
Marketing is no longer about the stuff that you make, but about the stories, you tell.” – Seth Godin
That is true! Marketing is all about weaving a story around your target audiences’ needs and making them realize how badly they need to avail of your services or products. And to make this story even more meaningful, you need the right set of keywords to hit your target audience’s pain points.
Before we step ahead and find out how keyword research strategy proves to be the ace player in the marketing world, let’s pay attention to what exactly keyword research strategy is all about.
The concept of keyword research strategy
A keyword research strategy is a thorough process of finding the most appropriate keywords for your business branding and marketing. In layman’s language, keywords are a set of words that are infused in the marketing content to enrich its value while making it SEO ready to lead further.
As keywords act at the forefront of your marketing campaign, the marketers are expected to develop an impactful and well-researched list of keywords to be used in marketing content. There are several types of keywords:
- Short tail keywords
- Short term fresh keywords
- Long-tail keywords
- Long term evergreen keywords
- Customer defining keywords
- Product defining keywords
- LSI keywords
- Geo-targeting keywords
- Intent targeting keywords
Types of keywords
Short tail keywords: These are often treated as the head keywords which are of either three or fewer words. Short tail keywords have maximum competition.
Long-tail keywords: As the term is self-explanatory, it consists of three or more words and comes with less competition.
Product defining keywords: These keywords work the best for eCommerce websites and describe the product well. Generally, it is used in the paid social media marketing campaigns. It helps to compel the target audience to buy the product.
Customer defining keyword: These keywords help to address your target audience in the best way possible. It defines all the products or services while assisting them in improving services or products’ credibility.
Role of keyword research strategy in social media marketing
Just like website and app marketing is at a boom, social media marketing campaigns are turning out to be the biggest need of the hour. The major reason behind it is the target audience’s presence on social media channels.
With time, the scope and vision of social media marketing are expanding, and this is bringing a number of tools, software, and techniques to the advertising zone. Such efforts work the best when you pick the right pair of words and phrases to engage the target audience.
The power of content in the social media marketing sphere
Social media marketing does demand the best quality content that can speak out the target audience’s mind. Therefore, it is necessary to keep a check on the content aspects while ensuring that you infuse the right pair of keywords to make it look more meaningful.
When talking about embedding keywords in social media marketing content, one needs to pay attention to the type of keywords to be used. For instance, marketers prefer to have short tail keywords in social media ad campaigns while the post captions may include long-tail or long-tail evergreen keywords.
Researching the right keywords for your social media marketing campaign is no more a hassle.
Social media marketing is something more than creating, scheduling, and posting updates on your business social media account. Here, you need to be familiar with your target audience’s requirements and expectations. Before this, it is necessary to know your target audience, make the most out of the google keyword position tracker, and other marketing tools to sense your target audience’s interests to show them desirable results.
All in all, social media marketing should be well-aligned with your keyword research and target audiences’ interests. The whole idea of having strong keyword research is to:
- Better understand your target audience
- Know what’s trending in your domain
The process and approach of keyword research should be clear, firm, and straightforward. Here is what it requires.
Step 1: First of all, you must decide on the keyword research tool you are going to use. When searching for an appropriate keyword research tool, you may end up getting multiple options like – Google Analytics, SERP, or Serpstat.
Step 2: Look for monitoring tools that can help you get better keywords for the business type. Some of the widely popular monitoring tools include – Cyfe and Native Search.
Step 3: Analyze what sort of keywords you would require for the social media marketing campaign you are about to run. For instance – as social media believes in talking maximum within minimal, go for short-tail keywords with less competition. You can find out more insights about the competition of the keywords through the tool you are using.
Step 4: While looking at the competition, don’t neglect the search volume as per the geographical area targeted. This means you should have a fair idea of how many people search for such services or products mentioned in the keyword. The more the searches, the better the keyword.
Pro tip: When deciding a keyword to get the most out of your social media marketing campaign, make sure you go for a keyword with maximum search volume and minimal competition. This can elevate your marketing results while giving you better results on the paid campaigns as well.
Initially, you may find it extremely difficult or tiresome, but once you start obtaining results out of your marketing campaigns, it will turn out to be the best part of your marketing campaigns.
Quick wrap up: Effective Keyword Research Strategy for Social Media
Unarguably, digital marketing has turned out to be the all be and end-all of the marketing world. As a result, from Fortune 500 to small scale companies, every venture type is reaping benefits from keyword research strategy and other digital marketing elements.
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