Generating traffic to your affiliate website is very important if you want to make sales.
The more traffic coming in to your website means that more people will be reading your product reviews, and potentially clicking on your affiliate links.
With all the obvious benefits of generating traffic, it is still something that many affiliate marketers struggle with.
Affiliate marketing is a form of business just like any other online business that will benefit from any online traffic source.
These are some of the traffic sources and techniques you can use on your affiliate website:
- SEO (Organic Google traffic)
- Paid Ads (PPC, banners, solo ads…etc)
- Social Media (Twitter, Facebook, Instagram…etc)
Some of the above traffic sources are free and others are paid.
But I want to show you how you can utilize free social media websites, and in particular Twitter, to generate quality and targeted traffic to your affiliate website.
Twitter is a massive social media platform with 100s millions of active users spread across every possible affiliate niche. Tapping into this massive source of traffic will help your affiliate marketing business in a great way.
Friendly Traffic from Twitter: How to Do Twitter Keyword Research
Unlike Google keyword tool, there is no official tool that Twitter provides for doing keywords research and getting traffic data.
But I will show you a simple trick you can use to find out how much traffic your niche keyword is getting searched. This should give you an idea of what kind of traffic you can expect to your affiliate website.
The trick is searching Twitter for your niche keyword and finding out how much traffic the top websites received.
So enter your niche keyword in Twitter and switch to the “Live” tab:
This should return to you a list of all recent tweets related to your keyword.
From these tweets, you need to find the ones that are promoting their websites using a URL shortening service:
The tweet in the above screenshot is by an affiliate marketer who is promoting a weight loss product.
If you can find out how much traffic she generated, you can know if Twitter has high searches for this particular keyword.
Twitter has a URL shortener services like bit.ly and goo.gl provide click stats for any of their URLs and they provide daily and monthly click stats.
Enter “+” at the end of the Bit.ly links or Goo.gl links to get the traffic data:
Hovering over those blue bars will show you the daily traffic amount this link received.
How to Get Twitter Traffic to Your Product Reviews
Now that you have determined that your niche has many active users on Twitter, it is time to find out a way to direct this traffic to your product review pages.
The best strategy is to constantly post a niche relevant tweet along with the URL of your product review page.
What happens when you post a tweet is that Twitter will place your tweet along with your link at the top of search results.
So anyone searching for your niche keyword (which should be included in your tweet) will find your link as well and click on it. You need to post around 5 tweets per day and spread them across different times of the day.
This will ensure that your tweet and your links get the maximum exposure for anyone searching your niche keyword. Avoid inserting your affiliate link directly in your tweet (although it is allowed by Twitter).
Getting people to read product review is much better than a sales letter. That’s because people on Twitter are not mainly looking to buy anything but rather read information and socialize.
Sales letters directly sells your products, but you can write your product review to be informational and at the same time promotes your affiliate product.
For example, if I am to promote a “protein powder” product, then my product review can be a recipe for how to create smoothies.
And at the end of the product review I can recommend my product since it is used in the recipe.
Doing List Building with Twitter
List building is a great affiliate marketing strategy that allows you to build long term traffic and sales assets.
Many super affiliates generate 6 figure profits just from promoting their products to their list and that’s not counting the regular traffic they receive on daily basis.
Twitter if used effectively can help you build your list of subscribers and then you can promote any of your affiliate products to this list.
To be able to do list building using Twitter, you need mainly three things:
- A leads capture page (i.e. squeeze page).
- Auto responder service
- Free PDF guide or mini ebook
Squeeze pages (sometimes called landing pages) allow you to offer free stuff in exchange for targeted emails, and they look like this:
Auto responder services are specialized companies that handle the technical aspects of email marketing.
The top auto responder companies are:
They store your list of subscribers and allow you to send newsletters and promotional emails in a very easy manner.
You might be thinking:
Can’t I just send emails by myself ?
Well, email marketing is not that simple. When you send an email, you are not actually the one sending it but your hosting company does.
And for your email message to be delivered to the inbox of your subscribers (not the spam box), then the sending company (web host) need to have high reputation.
Those auto responder companies have this kind of reputation that deliver your email message to 1000s of subscribers with 1 click and right into their inbox.
Creating a free PDF guide is what will make users subscribe to your list and give you their emails.
You also get the added benefit of boosting your authority.
If you are providing a helpful and information rich guide, then your subscribers will know that you are an expert in your niche.
All this increases your chance of making many affiliate sales.
Now that you have your squeeze page ready to receive subscribers, you need to start promoting this squeeze page to your niche on Twitter.
Collect gurus’ accounts by searching Twitter for your niche keyword and switching to the “Accounts” tab:
Find accounts with high followers and low following ratio:
This ensures that those are gurus and they don’t have fake followers.
Now open up the “Followers” page to see the list of people interested in your niche. You then start sending them a tweet that tells them to go to your squeeze page to download your free PDF guide.
To contact anyone on Twitter without using “Direct Message”, you can write a normal tweet and add “@PERSON” in your tweet text:
They will then find your message in their “Notification” tab and read it.
Since those are people who are interested in your niche, many of them will click on your squeeze page link to download your free PDF guide and give you their emails.
Twitter is a very good source of traffic like many other social media website.You need to be able to use it in a smart way and not overdo it so you can avoid your account getting closed.
This is a guest post by Ibrahim Dahy, co-owner of Affset.com. He has a 9 years experience in internet marketing. His affiliate marketing course supports twitter and will help you get traffic to your affiliate sites.
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The Editorial Staff at Ideas Plus Business is team of brand strategist, digital marketers, entrepreneurs and consultants led by Adeyemi Adetilewa.