Top 18 Facebook Statistics Every Smart Marketer Should Know

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Written By Pooja Shah

No matter how much all the platforms upgrade, Facebook is always going to acquire the topmost place in the list. Since 2004, the time it was launched, the number of users is continuously upgrading on the platform. 

It has about 2.41 billion monthly active users, which makes it one of the most used platforms. And to ensure the user-friendly interface for every type of Facebook users, this platform craft some interesting marketing strategies.

As Facebook has to upgrade and evolve at the frequent rate to stay on the top, they pay attention to some important social media marketing statistics like usage, demographics, user-interface and the way other major platforms work. And being a marketer, you should keep all the Facebook statistics in mind.

So here are the top 18 important Facebook Statistics that will help you to reach at the top in 2020:

1. About 22% of the total world’s population uses Facebook

According to a survey conducted by Facebook, about a quarter of the world’s population uses the platform that makes it the biggest social media platform in the world of the Internet.

This proves that almost every business or organization uses Facebook and makes it a part of the marketing strategy. You should almost include Facebook for marketing purposes if you are still not doing the same.

2. The people with 65 years and more age are the part of the fasting-growing Facebook user group

In 2019, it has been recorded that Facebook users born in 1945 or earlier are constantly increasing on the platform. This generation is known as the ‘Silent’ generation has it has grown up to 40% in the last year.

3. About 75% of men and 83% of women are on Facebook

It is seen that more women are interested in using Facebook than men. However, the difference between their stats is very less. So if you want to make a marketing strategy, keep this Facebook statistic in mind.

4. Fewer teens are using Facebook as compared to 2019

Almost 57% of teenagers between 13 to 18 years of age use Facebook. While creating Facebook ads, make sure to keep it in mind and select the content accordingly.

5. Only 10% of US and Canada citizens are active on Facebook

US and Canada, one of the most updated countries, have about 10% of active Facebook users. Whereas, Asian-Pacific countries have almost 41.3% of monthly active users.

However, about 47.7% of Facebook ad revenue is earned from Canada and the US itself. So the businesses with the international audience have tremendous opportunities to grow.

6. 73.7% of Facebook users fall under the high-income earner’s category

Facebook is accessed by the prominent high-income population, followed by LinkedIn and YouTube. They are more active on Facebook because they can connect with their friends while sharing pictures.

7. About 1.61 billion users come online to access Facebook every day

Although people feel that social media is just a waste of time, the overall Facebook users are increasing every year.

8. 89% of Facebook users use the platform to stay connected with friends and family

Most Facebook users think that it is the best platform to keep in touch with their friends and family. Keep this Facebook statistic in mind when marketing.

9. Facebook notice higher traffic during mid-day Wednesday and Thursday

Top 18 Facebook Statistics Every Smart Marketer Should Know

The timing of the post you share of Facebook will impact its overall engagement. According to a report conducted by Facebook, it has been found that the best time to share or post something on it is between 11 am to 3 pm on Wednesday and Thursday. The more people come online at this specific time.

10. The average daily time stats of Facebook users is almost the same as 2020

In 2019, it has been stated that daily social media use is decreasing tediously. Currently, the average daily time is almost the same as the last year, as there is only a 2% difference.

11. Facebook stories get almost 300 million active users daily

Facebook stories might not be as popular as Instagram stories, but the users spend a huge time watching them. And creating a Facebook story involves different marketing strategies than Facebook posts. As more users invest their time in stories, you can use it as a marketing tool.

12. 52.9% of adults don’t know how their news feed is displaying posts

Older Facebook users have less understanding of how Facebook selects posts to display on their news feed. 59% of users between 18 to 29 years of age have a good understanding of Facebook Algorithm, others don’t know why they are seeing a certain post.

13. 94% of Facebook Ad revenue is earned from the mobile

According to a survey conducted by Facebook, only 6% of Facebook Ad revenue is earned from the desktop. People use mobile phones to come active on Facebook and view the ads, therefore, it will be great to focus on mobile users. Simply try to make your content as mobile-friendly as possible.

14. In 2019, the overall Facebook Ad impressions have increased up to 37%

Facebook can be a great platform to run ads as the reach on this platform is higher than ever in 2019. As the impressions will increase, its price will drop. This proves that you can use it to earn better results.

15. There is an average 2.6% organic reach on the Facebook page posts

If you will look into the statistics, you will realize that the organic reach of the Facebook post is very less. It means that you have to pay Facebook to run ads to get views, likes, and comments on it.

16. The mobile-friendly video gets more response

As the users feel easy to use Facebook on their mobile phones, the advisers are shifting towards the crafting of mobile-suitable videos.

17. Square videos gets 35% more views than rectangular videos on Facebook

According to a survey, more people get engaged with square videos than landscape videos. Even Facebook is encouraging people to create their videos in a unique format to increase their engagement.

18. Facebook users get more attracted to live streams than recorded videos

Almost 4 times more users spend time watching Facebook live streams. Even marketers notice that these videos perform better and create engagement than normal videos.

Facebook Statistics: Wrapping Up

Facebook is the most-used social media platform and it is great for marketing purposes. In 2020, the Facebook ads will continue to grow and videos will get better results.

By knowing the right Facebook statistics, you can modify your Facebook marketing strategies and earn better revenue from them.

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