11 digital skills for small business marketing

Digital skills will help you grow your small business, pay the bills and live life to the fullest.

With these digital skills, you’ll be paid good money to solve real problems for small business and marketing teams.

But before you make money, you must be able to identify these skills, learn them and then put them to good use.

The goal of this blog is to show you how you can make more money with your skills even if you’ve not made any before.

11 digital skills for small business marketing

Here is a list of some of the lucrative digital skills that will make you more money

1. Digital marketing

It is no longer news that online marketing –search engine optimization (SEO), content marketing, and social media– is the future.

And the future is now.

A report on marketing hiring from McKinley in 2016 found that 90 percent of all marketing roles required a form of digital marketing experience or analytical skills.

To make more money, you need to develop your skills in these areas.

Hubspot Academy will help you get started in developing your online marketing skills.

You’ll also receive an Inbound Marketing certification for free when you complete the course series.

2. Search engine optimization (SEO)

When it comes to SEO, your job is to get businesses found online.

If you can make the website of Company A to outrank its competitors on search engines, then you’ll be rewarded handsomely.

This is an art that needs to be mastered well.

The web space is very competitive and changes at a very fast rate. You must keep up with industry trends if you want to succeed with this skill.

To get started, you can read this SEO beginner’s guide by Neil Patel.

3. Social media marketing

Businesses use social media platforms to engage with their consumers.

They do this by sharing valuable contents, updates, and answers to questions about their products and services.

In a Social Media Statistics and Facts report published in 2016 by Brand Watch, 91 percent of retail brands have two or more social media channels.

And out of all small and medium businesses, 81 percent use some kind of social media platform.

Social media marketing skill is very important to small businesses and big brands.

There is a huge demand for social media marketing managers worldwide.

You’ll definitely make more money if you can effectively handle the social media accounts of brands and companies.

4. Facebook ads optimization

Big brands and small businesses know that advertising their businesses on Facebook is good for their business growth.

An Emarketer report shows that eight percent of social media marketers agree that Facebook produced the best ROI.

However, these brands need experts that will help them optimize their Facebook adsto get the best ROI. That’s where you come in.

If this is what you’ll like to do, then you need to start learning this digital skill now.

You can get started by taking one of Dan Henry’s courses. The guy knows what he’s doing.

5. Video production and marketing

According to Wyzowl video marketing statistics, 63 percent of businesses have started using video content marketing.

Out of those, 82 percent of businesses believe that video is an important part of their marketing strategy.

This is one of the lucrative digital skills that will continue to make you money for a long time to come.

Learn it. Master it. And put it to good use.

6. Web design and development

This is a combination of different digital skills in the production and maintenance of a website.

Your job as a web design can include web graphics design, interface design, user experience design, and search engine optimization.

You must also have a good understanding of programming languages such as cascading style sheet (CSS), PHP, and HTML.

According to Salary.com, the average salary of web designers today is $72,000.

The lowest pay for a web designer is about $50,000 and the highest pay is $90,000 tops.

7. Writing

Writing is no longer what it used to be. Gone are the days when writers can’t control their income.

In our present world, writers are now in charge of their lives and income.

Writing is a very lucrative career if you have a good strategy in place.

Writing for the web is in demand. You can decide to create content for web pages or just focus on creating copy for email campaigns.

If you’ve good writing skills, you have several options to choose from in writing for companies and clients.

Bamidele Onibalusi is a successful writer who is making six figures monthly.

He has also helped (and is helping) thousands of people do the same with the free resources on his Writers-in-Charge website.

8. Foreign languages

If you know about the grammar, vocabulary and cultural elements of a language different from your own, then you’re on your way to making more money.

There’s a growing demand for foreign languages tutors worldwide.

For example, English is now seen more as a core skill for the present and future generations. 

The English language is dominating as the global language of business which makes it the most widely taught language today.

It doesn’t have to be just English language. It can be any language.

Other languages like Mandarin Chinese, German, Spanish, and French have huge potentials in getting your hired.

The most important thing is for you to market yourself. Help other people with your skills while smiling to the bank.

9. Big data

Large volume of data are seeping into several business sectors on day to day basis. And these are growing rapidly.

Big data are voluminous and complex data sets that traditional data processing applications can’t deal with.

If you have a strong foundation in arithmetic, geometry, algebra, statistics, calculus, and love tinkering with numbers, then this is for you.

It’s estimated that six million developers worldwide are working on advanced analytics and big data.

And because big data is getting bigger, 1.7 megabytes of data will be created every second for every person on earth by 2020.

To get started on big data, you can get quality instruction for free on Khan Academy.

10. Programming language

The demand for good programmers is on increase every year.

The interesting thing about being a programmer is that it can lead you to a path of entrepreneurship.

You can create a new product that solves or fills a need. And then boom, you’ve a startup just like that.

This can go on to become a money making startup if your solution goes viral.

You can also develop solutions for companies and get paid for doing so.

Your options as a programmer are unlimited. You can get started by taking some courses on Codecademy for free.

11. Cryptocurrency

Cryptocurrency is more than a bubble. It’s an evolution of money taking place before our very own eyes.

An understanding of the basics of cryptocurrency and how it’s different from regular currencies will make you a lot of money in years to come.

Currently, the cryptocurrency market is worth more than$356,001,245,692 and it’s on the increase every day.

There is already an increase in job postings related to cryptocurrency.

More and more companies, especially in the financial sectors, are paying huge to have a cryptocurrency expert in their organization.

There you have it. If you need more money, then you need to think long term sustainability.

Learn and acquire one or more of these lucrative digital skills and you’ll make more money.