Statistics highlight that 88 percent of users are less likely to return to a website following a bad user experience. This is because UX design is the cornerstone of customer experience and customer satisfaction, which means that paying attention to your coaching site’s interface can greatly impact your business performance.
Since all coaching businesses focus on a solution-focused and result-oriented process to enhance user performance and efficiency, it is integral for all types of coaching sites to adopt practices that optimize the UX design to help increase traffic and conversion rate.
In this article, we take a closer look at how your coaching site can be improved in order to provide the best user experience to your clients.
1. Assess Customer Sentiment
Assessing customer sentiment using a sentiment analysis tool can help you gain valuable insights using Artificial Intelligence (AI). It is an excellent way to gauge how your customers respond to your coaching methods by collecting and analyzing vast amounts of data on how your customers feel and respond to your product and service offerings.
Using the right sentiment analysis software can help you make sense of the tone, intent, and emotions behind customer engagement to learn about customer perception. This type of customer feedback is a fantastic way to analyze customer satisfaction and help your coaching website improve its overall user experience.
2. Adopt Gamification
If you are in the coaching business, you definitely need to adopt gamification, which refers to the use of game-design elements and principles in non-game contexts. Common examples include setting up a point reward system, showcasing progress bars, and giving achievement badges upon accomplishment.
For instance, if your coaching business is an e-learning platform, you can make use of an LMS gamification plugin for WordPress to improve user engagement and experience with your course material. Examples include creating a point or credit system for completing a lesson and giving badges on progress when students complete a module or a course.
Gamification is a great way to enhance learning outcomes, improve engagement, and provide real-time feedback so that a coaching business can assess and figure out how to constantly improve and stay ahead of the competition.
3. UX Design for Different Devices
In order to make it easier and more convenient for your clients to use and interact with your website and content, you should optimize your website for different devices and invest in creating a mobile app.
This requires using Responsive Web Design (RWD), which is a web design approach that ensures that web pages can be accurately displayed on various devices and screen sizes. It enhances the UX design by ensuring improved usability and satisfaction.
Additionally, as a coaching business, it is important that you have a digital presence via a mobile app. Since the revenue from mobile apps is increasing every year due to the increased number of smartphone users worldwide, creating a mobile app is a great way to improve user experience by enabling your customers to engage with your content from anywhere and at any time.
4. Define a Clear Call to Action
The hallmark of any design process is to clearly define a call to action or CTA. Clearly highlighting your coaching business’s CTAs can enable you to optimize your website and improve UX design.
For example, if the main aim of your coaching business is to subscribe to one of your e-learning packages, you should design your website in a way that prompts users to the desired page so that they can take action.
Your CTA is the fundamental reason for building your website and is one of the key UX features that helps determine a successful business.
5. Optimize Your Website
As with any website, your coaching site needs to be optimized for speed and performance in order to increase conversion rates, improve visibility, and enhance usability.
For instance, you can focus on reducing the number of plugins and detecting 404 errors to improve website speed. By using performance evaluation tools such as Google PageSpeed, you can keep track of your site’s performance history and adopt evidence-based measures to improve performance.
Furthermore, you should also optimize your coaching site for search engine rankings by using keywords, updating website content, using alternative text descriptions, and reviewing the metadata.
6. Focus on Website Design and Layout
An important aspect of improving UX design is focusing on the website design and layout. By adopting a fixed color scheme, using visuals and video content, and having concise informational text, you can enhance usability.
All this requires adopting a customer-centric and user-first approach. Basically, keep it simple by having a minimalist website design layout so that users can easily engage with your content.
To stay ahead of the competition and offer your users a differentiated product or service, it is necessary for your coaching business to adopt measures that help enhance user experience and improve the user interface. This can benefit your business outcomes and ensure that your clients remain satisfied.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.