In the world of business, there are many things that a business owner has to do to set them apart from their competition.
If a business does not closely monitor its competition and see how it is rising to the top, it cannot learn from its own mistakes and improve its processes in order to grow itself. While there are many businesses that offer the same products or services, in order for a business to be successful over their competition, they have to learn to be unique in their own way.
Consider the term, “Unique Selling Proposition (USP)“. This is a term that every business should know about because it will clearly define what separates a business from all the other competition that does the same thing.
Business owners and companies have to find this unique selling point because this will help them stand out and rise to new profits. This is why many businesses invest more in learning about how to create a culture that is innovative and ready to do what needs to be done to be successful.
In a world full of competition for these same products and services, a business has to learn to be unique. In order to better understand this concept, consider this list of thirteen unique companies in the world today.
1. Toys Unique
You might already be familiar with popular toy companies such as Mattel, but there are other alternatives out there. This particular toy company understands what it means to be successful because their business is online.
Not only do they offer a wide range of different kinds of toys, but they strive to be unique with their selection of toys and also cultivate an environment of learning. For example, they don’t just offer balls to play with. They understand the imagination and desire of a child, so they offer oversized balls to play with. How cool is that?
Everyone needs images out there, especially if you do business online. Shutterstock is a unique company in that they have a large selection of photos for a user to choose from that they can use without worrying about copyright issues.
If an artist or a business wants to use an image to place on their own creation, they can’t do so without having the rights to that image first. By purchasing a subscription from Shutterstock, an artist can have access to even more photos that they might need and have the copyrighted material to back it up.
If you haven’t heard about Fiverr yet, it is a great company! It is definitely unique in its own way. Literally, anything that you need to be done that can be accomplished online is available on Fiverr.
If you need a website created, a picture cropped, virtual assistant help, or product designing, it can all be done here. Fiverr has truly been an amazing service for those who are looking for help to get some projects done, but it has also created an opportunity for freelancers to easily find work and establish their own business.
Canva is an online document creation platform that allows you to create anything you can think of. If you need to make a resume, postcards, flyers, or bookmarks, you can find them on Canva.
The business is truly being praised by many entrepreneurs and companies alike because of the ease of the platform. It can make anyone feel like a true, professional graphic designer.
Not only that but there are thousands of elements and images that are available to use on our creations for free. But if you purchase a subscription to Canva, you get access to thousands more of these helpful resources. You can’t go wrong with Canva.
5. $99 Social
This is a wonderful company that solves the problem of businesses not having any time to post content on their social media platforms.
If you go to the website of any business out there today, you’ll notice that they have a social media address bar so that you can reach them on these channels as well. Every business has a social media account, but not every business has the time to post helpful, engaging content that will stir their followers up and cause them to make a purchase.
$99 Social does all the posting for you and has many different kinds of plans for you, and you can get this for as little as $99.
VIPKid is a company based in Beijing China that advertises one-on-one English lessons for students in China.
Many Chinese parents have a desire for their child to learn English from an American tutor, and this company has made this possible. It connects a child in China to an English-speaking teacher, and they have a short, one-on-one lesson covering the basics of grammar and vocabulary.
The classes aren’t that expensive for the parents, and the tutors and the children love the laid-back class atmosphere.
In the world of tutoring, there are adults and children alike who need more education in a certain area. Now, because technology and the internet have changed the way people do things forever, tutoring is offered from Wyzant for just about any subject you can think of.
It allows the student and the tutor to be connected and have a session for the particular topic. Wyzant is a very large company with lots of courses and tutoring sessions offered, but a lot of aspiring learners simply don’t know about it.
This is a company that offers online courses. Now, another way that a person can learn a subject is through prerecorded lessons made available on a platform. That is where Udemy comes in. It is probably the biggest online supplier of courses, and you can learn just about any subject you want to from the comfort of your own home.
What makes online courses so appealing to people is that they can be done at your own pace, and you get a more intimate approach to your learning. If you want to learn something quickly and more accessible, check out Udemy.
9. Ekon Tea
People everywhere are looking for healthier options for their eating habits. If you are looking for more specific items that can give you an energy boost, detox your body or help you lose weight, Ekon Tea offers exotic tea flavors that are catered specifically for men.
They boast of having special ingredients in their tea that help counter health problems in men, such as testosterone issues. What makes it so unique is that it is catered to men and can be a unique alternative to coffee and other healthy beverages.
10. Profit 911
This is an amazing company that offers marketing services to its clients. The great thing about this company is that it believes in having a nice balance between online marketing and offline advertising.
You see, advertising has switched to the online world, and now everyone does digital marketing. This could be social media marketing or SEO practices. However, there is still a need for offline, traditional marketing, because this can also bring results. Profit 911 believes in having a one-two punch with these two methods of marketing, and for good reasons.
Dropbox is an online company that allows you to store your files for free. What makes it so unique is that people everywhere have a need for storing files that they can reach in a more accessible way.
Having files stored on your hard drive is no longer beneficial since technology is increasing and the need to be more mobile with your files has grown. Therefore, Dropbox gives you the ability to use their platform and see that this gets done.
This is an amazing company that not many people have heard of. Again, because technology and business online are increasing every year, there is a need for better automation and integration. This means that businesses need the ability to have two processes or services work together to get a specific task done.
Zappier provides the code to do this, making your service automated. If you need to collect data from a user online and then store this data in a spreadsheet, use Zappier to get this done automatically for you. Your job has just become easier.
Because people are becoming busier these days, the need for virtual assistants is increasing as well. A virtual assistant is someone who works in a different location than you to take care of tasks for you.
If you need a plane ticket booked or accounting done, use a virtual assistant to knock these tasks out so that you can focus on what’s more important in your life. Belay uniquely connects virtual assistants to those who need them, cultivating relationships and creating jobs.
If you haven’t heard of these businesses, it would be wise to do a little more research on them and even explore how they could benefit your life in a greater way.
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Paisley Hansen is a mother of three and a small business owner. She spends her time caring for her children and taking her business to the next level. When she’s not busy working or taking care of her kids, you can find her at the gym or curl up with a good book.