![Why Geocodes of Business Addresses Are Important [2022]](https://ideasplusbusiness.com/wp-content/uploads/2022/02/pexels-norma-mortenson-4392032.jpg "Understanding The Geocode of an Address to Businesses Today 1")
Technology has evolved rapidly in recent decades to make it easier than ever to find a precise location. A few decades ago, this process involved printing out directions found online, but now, you can easily find an exact destination thanks to a GPS device contained in your phone.
Still, if you are using an address to guide your directions, you may find that it doesn’t offer the most accurate guidance. You’ve probably input a street address and sought directions only to have your GPS announce that you’ve “arrived” with your destination nowhere in sight.
This is because road networks can change, an address can contain multiple properties, or mistakes can be made when entering an address. Luckily, tools such as a geocode address API can be used to solve these problems.
Improve the Accuracy of Your Location Services
If your business relies on finding locations in order to operate — for example, if you need to deliver inventory to suppliers, and you have to find the correct delivery site — USPS address verification is one of the best tools you can use.
Real-time address verification allows you to validate and auto-correct address data so that inaccurate information is eliminated. This allows you to cut down on time spent searching for incorrect locations, and it also helps to boost your conversation rates by making their experience easier when they are inputting their own data.
So how does an address verification tool work? There are many different kinds of software that can perform this task, but the best ones typically use an application programming interface — or API — in order to generate accurate data for users.
This data should be sourced from a geocode rather than a stress address in order to ensure the highest level of precision. Geocodes are more accurate because they provide users with the exact geographical coordinates, with longitude and latitude, of a location.
Confirm Customer Data with Automated Tools
Manually managing all of your customer data can be a difficult task — especially if you have a database of customer data with hundreds or even thousands of entries.
It is important, though, that you ensure this information is accurate — so how can you eliminate bad address data and replace it with more accurate and precise geocode data? There are several software options that offer this capability and make it easy to audit data entries for accuracy.
Some of these applications even offer additional features such as phone verification API so that you can verify every facet of your customer data.
The automation of this process can massively cut down on the time and resources that are wasted due to bad data. This is especially true when it comes to information regarding a customer’s address and physical location.
Verifying your customers’ location and contact information is the easiest way to ensure you can provide the services they need, too. Don’t let incorrect information thwart your business’ efforts when you can implement automated solutions to verify customer data.
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I am Adeyemi Adetilewa, the Editor of IdeasPlusBusiness.com. I help brands share unique and impactful stories through the use of online marketing. My work has been featured in the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.