Mobile app localization is becoming an important part of app design for small and large businesses.
Mobile apps have become an integral mode of letting people perform several tasks ranging from shopping, to work out and from playing to cooking.
But in order to thrive in this fiercely competitive marketplace, is it sufficient for an entrepreneur just to get a mobile app developed for their business?
No, the answer is no. Then what’s required?
Let’s find out.
Consider a scenario where your app is limited to a particular language such as English, don’t you think that you’re losing out on the opportunity to connect with foreign customers who don’t have English as their native language?
This is the reason why you need to localize your mobile app so that to reach a wider and global customer base.
Also, it will allow you to gain an edge over your competitors by penetrating the untapped foreign markets with excessive potential.
To support this notion let’s take a look at a report generated by GSMA Intelligence. As per the information, the total number of unique mobile users across the globe is anticipated to grow up to 5.7 billion by 2020.
Yes, but that’s not enough. Let’s explore some more benefits of mobile app localization.
8 Top Mobile App Localization Tips To Boost Your Business
1. Chance To Penetrate New Markets
You just have to evaluate which foreign markets have the potential for your business and where you can sell your products or services easily.
On the basis of this evaluation, you can pick the markets that you want to target and hire iOS developers to make your app localized in the App Store so that to cater to multiple countries and the citizens.
With the help of quick translation services, you can make your app product page localized in a short period of time.
This will allow you to connect with new markets and respond to demands from unexpected areas.
2. Expand Customer Base
Your mobile app can add value to your business only if it has the potential to gain new customers persistently.
With app localization, you can break the cultural and language barriers to connect with a wider base of new customers.
In order to cater to a particular market, you need to localize and translate your app in accordance with the specific requirements of customers.
Also, there’s a need to evaluate the market conditions of a particular region and tailor the content that is tweaked in order to suit unique needs and desires of customers of that region.
Instead of localizing the entire mobile app you should first try to localize a few core elements such as app name, videos, product descriptions, screenshots, etc.
It will let you cross check the demand before diving deep into full localization.
3. Enhanced User Engagement & Experience
When customers will see the content of your app in their native language they will definitely feel much more thrilled and connected.
Also, you can design the communication policy of your app in accordance with their personal interests such as sending push notifications and emails to them in their local language.
This sense of connection will encourage the customers to get involved and engaged with your product much more than before.
If they will still use your app in English but its local version will always be there in the hearts and soul.
4. Assorted Customer Portfolio
With app localization, you can easily get attention of customers from different countries.
This will make the customer portfolio much more diversified and mixed.
Ultimately, these new customers can act as your promoters and attract more people to use your app.
5. Leverage The Power Of Word Of Mouth
When user will find your app in their own language they’ll be excited and tell their peers about it.
This will definitely be the driving force behind your app’s progress in multiple countries.
4 tips to prepare your mobile apps for localization
After getting familiar with the benefits of app localization, let’s explore the three major steps to prepare your app for the same.
Remember, there are no bad ideas when it comes to implementing for your business. Experiment and see what works with your customers.
1. Internalization to make app ready to be localized
This process involves making the language of the app independent and its content ready for localization.
It classifies all the user-facing content in different files that can be translated into other languages.
Internalization has to be done once and as early as possible so that to be an economical decision in the long-run.
2. Localization of the content
This step involves localization of the app content and preparing all its elements to be in accordance with the specific requirements of a certain set of people.
These elements are shapes,
Don’t ignore this step and be very cautious to make the app and its content look visually appealing in
3. Localization Testing
An additional step (or steps depending on how thorough you want to be) that you need to consider is localization testing. Localization testing is the process of assuring the quality of the app that was localized.
This is a combination of UI/UX and linguistic tests that make sure that your app was not only translated to a target language properly but also that it still functions as well as the original version.
4. Finally implementing it on the
Google Play and App Store are the two key players in the app market. Both these platforms have comprehensive systems to facilitate the localization of mobile apps.
You just have to go through the procedure and follow certain rules to make your app localized.
App localization is definitely worth investing if you want to enhance the reach of your business.
But there should be rigorous testing of localized apps with locales before launching them as a minor error can get you burnt in the future.
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Anubhuti Shrivastava is a content crafter at Arkenea and Benchpoint. She is passionate about writing articles on topics related to design and the software development industry.