Latest articles
Revenue Lifecycle Management: Aligning Sales, Billing, and Retention
If revenue feels “lumpy” even when demand is strong, the problem often isn’t your … Read more
Lifecycle Email Marketing: Automating Messages Across the Customer Journey
Your customers don’t wake up thinking, “I hope I get a marketing email today.” … Read more
User Lifecycle Management: Optimizing Engagement from First Touch to Retention
Most products don’t lose users because they’re “bad.” They lose users because the experience … Read more
Customer Lifecycle Value: How to Measure, Optimize, and Grow Long-Term Revenue
If revenue feels like a leaky bucket, you’re not alone. Many founders and marketers … Read more
Maximizing Customer Retention: Strategies for a Thriving Small Business
Customer retention is key to achieving stability and long-term growth for any small business. … Read more
3 Ways to Incorporate the Best Customer Acquisition Strategy
These days customers can spend money at hundreds of businesses. Most products and services … Read more
How to Increase Customer Retention and Customer Lifetime Value
A customer that only purchases from you once if your product or service is … Read more
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For sponsorship, advert placements, and other enquiries on the blog, please send an email to the Editor-in-Chief, Adeyemi Adetilewa at ideasplusbusiness[at]gmail[dot]com. This website contains affiliate links to some products and services. We may receive a commission for purchases made through these links at no extra cost to you.