Do you want to help people transform their lives as a life coach? Thinking of choosing this career path? Then, this article is for you.
Everybody needs a mentor in their life. The problem is that we really only consider mentors these days as somebody who can help you advance your career or open doors for you to begin one.
What about those that could use a guiding force in other areas of their life? Somebody who can give them the tools they need to see their way through the difficulties and setbacks that often occur in one’s life. Not everybody has family or friends that can take on the role of a mentor or life guide, after all.
This is a job for a life coach which is quickly becoming a very viable career route or business that is transforming lives. If you have the right types of qualifications and traits, you may very well find that you are the perfect candidate to become a life coach and start transforming lives.
In this article, I will go over many items to keep in mind that will help you become a life coach.
1. Get certified
People like qualifications. Trust is a huge barrier to overcome when you are trying to find clients that need your life coach services. You may have a lot of practical experience, but that may not translate into paying customers if they don’t feel like they know if you can actually help them with their problems.
Personal development is something that is, indeed, very personal, and to ask somebody to spend money on it means you have to show them that you have the goods. This means that you should have some certifications by becoming Strong certified.
This is a certification that allows the certified person to be able to make concrete improvements in a client’s life that will help them take on their next challenge. It is a way that a potential client can see that you have the tools that can take them from an idea to execution that pays dividends.
There is no governing body that gives certifications for life coaches, but there are a number of organizations that do offer certifications for specific areas that you can use as part of your repertoire.
2. Find your life coach niche
Everything requires a specialization these days. If you were thinking of becoming a doctor, the advice would be to become a specialist such as a podiatrist or a cardiologist. This is because there are a lot of generalists in the life coaching field. Jacks Of All Trades, in other words.
This is the way to stand out in a certain area. For instance, if you are specialized in helping men be better fathers and husbands then you want to be known as the best life coach in the family and relationship niche.
You are solving a very specific problem and there may not be as much competition that is solving it at all or at least not solving it as you can.
Take some time to evaluate your skills that would make you a unique life coach and work on refining them. Use your professional or personal background within a certain field or strength and fine-tune how you want to use these traits to work for you.
3. Become a better marketer
You may be the ideal life coach that has all the answers for your clients, but if they can’t find you then it doesn’t matter. These days any small business or individual looking to work with clients has to be able to get the word out there.
The great thing is how you no longer have to go out searching for your clientele, they instead come to you. By using something called inbound marketing you can set up a system that allows your ideal client to find you.
What makes it so effective is that the person that finds you is looking for exactly the thing that you provide. Instead of you trying to convince somebody who wasn’t interested before becoming interested in your services.
You should start out with your niche in mind and then create content that speaks directly to the people within that niche. Social media is the most logical starting point to start creating a brand. Find the platform that your ideal client is using and go hard on that one to establish a presence.
The next step is to have a Youtube channel. Many people use Youtube as a search engine these days so your keywords will help people find you based on your niche. Your channel should have helpful videos that also shine a spotlight on your personality.
Lastly, these channels should be connected to a website that has articles written for SEO purposes to bring in organic traffic. And when they arrive on your site, they should have a way to sign up for an email so you can get them into your sales funnel.
4. Find your unique voice
Have you ever watched a motivational speaker but been completely turned off the message because of their style? Some people have a very aggressive and almost vulgar way to get the point across, complete with cursing. This may work for certain segments of a market, but certainly not everybody.
Or, somebody is a little too passive and meek and the message gets lost as they don’t seem to have the goods to back up what they are saying.
The point is that there are a lot of different ways for you to get the message out in a way that people will respond. You will need to figure out the approach that is going to work best for you. This will ensure that your teaching and your personality are in tune and will be more effective.
You have to be true to who you are and what your message is. If you are a bubbly personality, then stick with that but try to refine your teachings with your personality so you can still come across as being genuine. If your tone is more serious, then stick with that and find a way to communicate through your personality.
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