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How to Have a Successful Career in Digital Marketing

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Written By Adeyemi Adetilewa

Digital marketing is a great industry to get into and one that can provide you with ample opportunities.

Blogging, content marketing, video marketing, SEO, social media marketing, PPC, podcasting, and many more are the areas you will be exposed to when you choose a career in digital marketing. The digital marketing career world is changing at a very fast rate. And as with other careers in technology, learning never stops.

You must be ready to learn, unlearn, relearn, and test new digital marketing methods and strategies every time.

How to start a career in digital marketing

Here are some great tips to start a successful career in digital marketing:

1. Organize a professional CV

Getting a good CV and resume fixed up is a good idea for a successful marketing career.

If you want to be a successful digital marketer you need to ensure you can show it on paper initially. This will help you get the job interviews that you need to impress and showcase your skills.

If you are still wondering what the difference between a CV and a resume is, then look at this piece of content on the 3 key differences between CVS and resumes.

How to start a career in digital marketing

2. Stay on top of new digital marketing trends and development

One of the most exciting things about digital marketing is that it is always changing. Keeping up with digital marketing trends is essential if you want to succeed.

Stay in the loop by following industry leaders on social media. Companies like Twitter, Google, and Facebook are always updating their advertising programs and algorithms.

If you don’t make an effort to stay up-to-date, you will quickly fall behind.

3. Network with other digital marketing professionals in the field


Find people who are already successful in the world of digital marketing and work on building connections with them. Creating a strong network of knowledgeable people is one of the best ways to set yourself up for success.

Whenever possible, go to conferences or other industry events in your area to connect with leaders in the field. Attending digital marketing training programs or presentations will help you hone and refine your skills, making you a more attractive candidate.

4. Experiment on your own

Listen to advice from different marketing experts. At the same time, however, don’t be afraid to try things on your own. You may discover a new way of doing things that allows you to get even better results.

The biggest breakthroughs in digital marketing often are discovered through a process of trial and error.

5. Get to know the digital marketing lingo

Like many other technical fields, there are a lot of acronyms and abbreviations in digital marketing. From SEO or SEM to PPC, it is important to understand what all of these acronyms mean if you want to come across as a marketing professional.

Using sector-specific terminology is essential for your resume. You also need to develop strong digital analytic skills.

These digital analytic skills will allow you to pick apart both your marketing campaigns and the campaigns of your competitors to figure out which techniques are working the best.

Grow your brand online

6. Grow your brand online

If you want other people to trust your marketing abilities, you need to show that you can properly market yourself online.

Work on growing your brand and developing a strong presence on the Internet to show exactly what you are capable of accomplishing.

7. Become a T-Shaped digital marketing specialist

Rand Fishkin, one of the experts at Moz, coined the term “T-shaped marketer” to describe digital marketers who have a broad understanding of many different types of marketing but who specialize in just a couple of specific areas.

Companies are usually drawn to applicants who have a wide range of marketing talents. Typically, the skills you develop in one area will help you out in other areas, as well.

Broadening your marketing skills will also help you identify which areas you are the strongest in so that you can begin to build your expertise in those specific areas.

8. Get technical knowledge

The world of digital marketing isn’t all excitement and glamour. Instead, most of the work is done behind the scenes in a highly technical environment.

Even though you don’t have to build your websites, you do have to understand the technology enough to explain your marketing tactics to any web developers or designers who are tasked with implementing your ideas.

9. Understand digital analytics

When interviewing for digital marketing positions, you can make yourself more attractive to employers by discussing your past successes using real-world metrics.

If you can show them exactly how your efforts helped increase traffic or earnings, your odds of getting hired dramatically improve.

10. Become certified

Obtaining digital marketing certification is one excellent way to set yourself apart from other job candidates.

What makes digital marketing different than other tech careers is that anyone can call themselves a marketing expert without having to undergo any type of specific training. Pursuing certification shows that you take the job seriously and that you have the skills necessary to succeed.

Most companies look favorably to candidates who are willing to take the initiative to pursue some type of outside education in the field. Hiring a certified candidate is much less risky, which means that you are more likely to get the job.

Understand digital analytics


In summary, if you want to have a successful career in digital marketing, follow these tips:

  • Stay updated on digital marketing trends by following industry leaders on social media.
  • Network with professionals in the field through conferences and events to build connections.
  • Experiment on your own to discover new strategies and approaches.
  • Learn digital marketing lingo and develop strong analytic skills.
  • Grow your online brand to demonstrate your marketing abilities.
  • Be a T-shaped marketer with a broad understanding of various areas and specialized expertise.
  • Gain technical knowledge to effectively communicate with web developers and designers.
  • Understand digital analytics and highlight past successes using measurable metrics.
  • Pursue digital marketing certifications to stand out and show your dedication to the field.

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