According to an Oklahoma City SEO expert, social media marketing is a new age marketing avenue which uses any of the social media channels to publicize a product, service or individual.
In most cases, a social media site will direct people to a main website or blog of a business. It can also be used as a website, with content that is aimed at promoting a service or product.
At the moment, Facebook is the most used social media platform. Other favorites include Twitter, Instagram, LinkedIn, and YouTube.
Why You Should Use Social Media Marketing?
Social media has managed to capture the attention of millions of people. There is a high chance that your target audience is spending a lot of time on social media. So, you should seek their attention.
With social media, you have the opportunity to spread your marketing message as fast as wildfire. Social media is the fastest way to go viral today.
Social media is influential and according to research, many people are likely to buy or use something that was recommended to them on social media.
10 Top Social Media Marketing Tips For Business Growth
So you have decided to get onto the bandwagon and do your marketing on social media?
Here are the top ten social media marketing tips to help you get started.
1. Select the Most Appropriate Platform
There are a number of social media platforms, but it would be silly to try to have a presence on all of them. As a beginner, it is best to select just the most fitting one or two and then focus your energies on them.
You can borrow a leaf from your competition. See which platforms your competition is using best and probably has the most success and go ahead to select that one.
In most cases, Facebook may have the best results, but make sure you do your research to see which is best suited for your kind of business.
2. Make Genuine Connections
This is in regards to your profile on social media. Most platforms require that you have a profile picture, ensure you use a real picture of yourself or company.
Let people know they are dealing with a real person or business.
The information you provide should also be genuine, for example, your address. Do not give a false address or try to be funny about it.
People can easily be put off when they feel you are trying to hide who you really are.
Previously, connecting with the influencers was indeed a difficult job. However, with the use of guest blogging, you can easily connect with the target audience within the shortest time.
You probably need to know your audience to be able to do this, or it may take a bit of trial and error.
Captivating content will make people think you are relevant and they will continue to follow your posts, share your content and take your recommendations seriously as well as go to your website or blog for more interesting stuff.
Captivating content could be advice related to your business, funny pictures, informative videos even information about discounts can attract people.
4. Link to Your Website
People need to be able to go to your website in order for you to make that call to action. Have links from your social media page to your website.
You may need to read up on how to create the link for the different platforms.
To complete the linking, let people be able to share interesting content they find on your website to the different social media sites.
This will also help to create a viral recommendation of your website as well as your platform.
Guest blogging can help you grow your social media network by increasing the sharing of your content. It will boost the lead generation efforts and increase the number of followers on your profile.
6. Post Consistently Without Being a Bother
Learn to strike the balance, you do not want to be forgotten, but you also do not want to be the fellow that won’t shut up.
You can decide to post once or twice a day and make sure it counts.
7. Make Friends
It is social media, so please be social. Find people in your related field and follow them. Engage with them and show that you are there to mingle.
This will also help you in finding great content worth sharing. Be strategic about who you follow or make friends with, influencers will prove useful.
You can also seek partnership through the community and leverage your authorship skills. The only thing you need to do is to remain active in the community, comment, share other people’s posts, and email your potential clients.
If it is possible, you can invite the influencers so that they will contribute to the content you are providing on your blog.
Do not keep it one-sided, if a person follows you on Twitter, return the favor and follow them too. If someone likes your comment, do the same for them and share their posts too.
When you submit your content to a blog where there is so much social media activity, you will see so many shares for your blog post once it gets published.
9. Balance the Back Scratching of Social Media Marketing
This is particular to Twitter and Pinterest. You do not want to have an uneven number of followers or people you follow, that may send some red flags about you.
One of the best marketing strategies which content creators can take part in is guest blogging.
If you are looking for the best way of growing your brand and reaching your target audience, you need to begin contributing to other blogs in your niche.
Every time you tell someone to contribute to someone’s blog, they do fail to understand any importance.
10. Learn the Rules and Follow Them
Do not get caught up in underhanded tactics of social media marketing to succeed in the game. Know what is acceptable and stick to that. When in doubt, consider hiring an SEO expert to help your website achieve better visibility.
Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She has expertise in writing about business service and education.
