Did you know that 75 percent of web users make judgments on your company based on your web design? So you can see how important it is to keep your website well-optimized by implementing the latest SEO tips.
There are more than 1.8 billion websites, and out of that number, 200 million are active. There is a website design firm that is available to provide assistance, but only a few websites receive the exposure and traffic they should. This is because those websites were properly optimized using the right SEO tips and processes.
Ranking websites at the top of the search result is very simple. Your website should be designed properly for user intention. Your visitors need to be able to browse through the website and understand the content from the first page.
It is best to learn how nonprofit websites design their homepages with excellent SEO tips. These websites are made to capture the visitor’s attention and introduce them to their cause. That is why nonprofit website designs are so intriguing and effective.
So you’ll need to know some excellent SEO tips to improve your web design. We have put together a few essential SEO tips and strategies to focus on for improvement in your website optimization.
These strategies won’t work if you just read and then forget them! Try implementing these SEO tips to improve your website design and you’ll see definite improvement:
1. Content Should be Easy to Read for Users
Content is everything on a website. Your website shouldn’t be filled with boring and unnecessarily fluffy content. If your website fulfills the expectations of your visitors, then there’s a high chance of raising your website’s ranking.
Google prefers websites providing quality content to users over those with irrelevant, lower-quality content.
There was a time when websites were higher ranked just by using keywords multiple times in their posts; but nowadays, Google doesn’t want to see those types of spammy content. It is preferable to use only a few keywords on your website posts and provide maximum value to users through quality content.
While designing a website, you must think about creating a good experience for your users. Load your website with great infographic content or per your selective niche. For example, if your site is about archery bows, you should provide information about different types of bows, their parts, and other accessories.
As a user, I want to get everything I want from a site without any types of distractions on the web page. Poor web design will create obstacles for users.
Link your blog with other blogs of the same category so your visitors can find additional sources of information in which they are interested. You can also add some external site links that can provide value to your visitors.
2. Your Website Should Be Regularly Updated
As Google crawls websites, it doesn’t want to rank a website with old content, broken links, and outdated information or content.
If you update your website even once in 6 months, the crawler will think that the site is regularly updating information and being maintained and you’ll be better ranked.
The other benefit of regularly updating your website is it will increase website security and help protect from hacking.
3. Optimization of Images
Images help in providing quality content for an audience and generate a lot of traffic. The images used on your site should not be too large as they will take too long for loading which is negative in SEO.
Images should be decreased in size before uploading it to the site, but keep in mind that the resolution of the image must remain the same.
Google won’t see your images directly, but they will check the tags used while crawling. You can also add tags like ‘photos’ or ‘pictures’ on the name of the images so they can also get a ranking on Google.
4. Use Hyphens (-) in the Site URLs
Google recommends that you use hyphens(-) in the site URLs instead of using underscore(_). Here is an example of the difference between (-) and (_).
Example 1 means “yellow color” while Example 2 means “yellowcolor.” Crawlers will read hyphens(-) as space but read underscore(_) as the same word.
We recommend that you always use hyphens (-) instead of underscores (_) in your site URLs.
5. Properly Optimize for Mobile Users
More than 60 percent of internet searches are done through mobile, so it’s crucial to optimize your site for mobile-friendliness. And Google added it as one of the ranking factors back in 2015.
When designing websites, the design should give priority to mobile users. Your website should be regularly checked and built responsively to different types of devices.
A website with a low bounce rate because of proper optimization for phones and tablets is an excellent signal for ranking and user experience.
In WordPress, there is an option for optimizing your site for mobile and you can do a mobile-friendly check of your website on Google. To check your score, just search “Google mobile-friendly test” on the Google search bar and put your website URL to receive proper data.
6. Boost Your Website Loading Speed
If you visit two sites and get the same information on both sites, and the first one takes 30 seconds to load completely while the second site takes only 2 seconds for loading, which one would you prefer?
Definitely, the second site; no one wants to waste their time these days! Web designers need to take care of visitors’ precious time. You should maintain a good loading speed on your site. Site loading speed is a very important factor for SEO purposes.
Your site bounce rate would increase drastically if your page loading speed is very slow. Increasing site loading speed is not good news. You can check site loading speed at Google PageSpeed.
According to Google, the best loading time for a website should be 3 seconds. For improving page loading speed, you can decrease the size of images without changing their resolution, reduce server response time, and choose the right hosting for your site. You can also use the Jetpack plugin for the improvement of site speed.
7. Properly Use Header Tags
Using headings and subheadings properly is very important for your website for SEO and also helps in the proper formatting of content.
Using keywords in headings can be beneficial when crawling bots visit your site and it will help in rankings. Additionally, by using headings, content is properly divided and visitors find it easier to read, keeping the web pages more relevant.
Websites with proper formatting of contents help to maintain users’ intentions on your site and will increase audience time on your site.
8. Improve Your Website’s Navigation
It is safe to assume that you’ve seen website navigation a couple of times. That’s because it is a very important factor to consider if you want to improve your website’s SEO. The easier it is to navigate your website, the more user-friendly it is.
Google crawlers index your website’s content using these navigation tools. Your website’s score diminishes if Google’s crawlers find your website hard to navigate. It makes your website hard to index.
It would also be annoying for your visitors to find a chaotic website. If they find your website difficult to navigate, they might leave your website and never come back.
You can use navigation widgets and plug-ins available in WordPress. You can also ask your web designer to add navigation tools to your website. This way, your users will find what they’re looking for easily and they won’t get lost in your website.
Conclusion: SEO tips to improve your website design
The aforementioned SEO tips are very important components in the improvement of web design. While there are many ways to make improvements to your site, it is important to get started implementing these strategies.
Your site should be designed in such a way that it meets the expectations of your visitors. Make it easy for them to receive high-quality content on your site.
Maximizing a site’s web design doesn’t have to be complicated; just make sure to cover the basics. Start executing these strategies and SEO tips now on your site and you’ll see worthwhile results soon.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.