Technology has evolved the way we shop online. Online retailers are optimizing multiple channels to connect with their patrons. Online marketplaces, eCommerce websites, social media, and more need to be optimized to ensure a seamless shopping experience for customers.
To keep businesses ahead of this game, online retailers need to implement CRM eCommerce integration.
Why Should Businesses opt for Salesforce eCommerce Integration?
74 percent of users said their CRM system gave them improved access to customer data. This has led businesses to opt for Salesforce eCommerce Integration to provide an enhanced and streamlined perspective for B2B and B2C Marketing.
Let’s us know why a business should opt for Salesforce eCommerce integration:
1. Improve Customer Experience
Integrating E-commerce with Salesforce CRM improves the customer experience in multiple ways.
From offering order status updates, inventory checks, and shipment tracking, it helps your customers to stay informed on when to expect their merchandise.
For online retailers who utilize omnichannel retail, Salesforce CRM also helps them collect information about their customers across multiple channels.
2. Enhanced Marketing and Promotion
Salesforce CRM e-commerce integration offers retailers a centralized location for their customer data. This enhances all marketing activities, from planning to targeting and execution.
When your customers receive highly personalized email marketing, this kind of marketing is only possible with CRM, it will have a direct impact on your online shop’s income.
3. Improve Sales Team Performance
Any shop that employs customer service or sales representatives can benefit from Salesforce CRM integration.
With access to these customer details, including orders, payments, and even products viewed, the sales team can upsell or cross-sell far more effectively.
This is also for B2B eCommerce sites, whose sales teams can make effective decisions and negotiate payment terms based on a clients’ past payment history.
4. Better Inventory Planning and Forecasting
Correctly used, a Salesforce CRM system will provide you with data about the most popular products in your store. This allows you to use real sales data to forecast for manufacturing, sourcing, and sales purposes.
It eliminates manual processing for automated data capture and process automation. Not only do automated processes mean less dirty data for your business, but you will reduce overhead and shorten timelines as well.
5. Minimizes Losses and Costs
Without Salesforce CRM system integration, your online store likely experiences problems due to simple typos and other data-entry errors.
Manual data transfer is prone to these issues, which can directly impact sales and customer loyalty. The best answer is Salesforce CRM and e-commerce integration.
6. Omni-Channel Functionalities
Salesforce eCommerce Integration allows you to integrate multiple channels from a single platform.
Merchants can streamline multiple operations from sales to order to inventory management and much more from a single shared platform while empowering operations across multiple platforms reducing time, efforts, and cost all at the same time.
7. Internationalization of Storefronts
Except for Salesforce eCommerce integrations, no other platforms will allow you to target multiple locations, platforms at a single time.
The integration facilitates you to manage multiple currency, multi-language, and multiple storefronts all at the same time reducing the hassle of managing multiple billing, invoicing, and orders data across multiple shared platforms.
8. Rich Mobile Experience
Mobile users who have been shopping online have been rising exponentially across the globe. The need of providing an immersive, impressive, and responsive mobile user experience is a must for every eCommerce store.
Thus it is important for eCommerce store owners to provide a seamless shopping experience to mobile users without much hassle, in this case, Salesforce eCommerce Integration comes in handy as it provides your mobile users with an optimal shopping experience that can make a huge stake in your eCommerce revenue.
What are the steps to consider before Salesforce eCommerce Integrations?
Every Salesforce eCommerce integration is unique in its own way, yet, there are a few basic prerequisites that should definitely be considered before integration.
These are as follows:
i. Type of Integration
Before integration, one must know that among many of the integrations, which integration is to be used for the project.
For instance, we make use of real-time integration when a new record is needed to be created in the Salesforce org. On the other hand, Batch integration is considered at specific time intervals.
ii. Frequency of Data Transfer
We should not miss out on the frequency of data transfer between Salesforce and the application or system that is to be integrated.
iii. Troubleshooting Issue
After the integration is completed, it is imperative to determine how to go by troubleshooting in case something does not go according to the plan and elevates the problem with the integration system.
iv. Access to Data
After the integration of business apps with Salesforce, data from other apps can be accessed very efficiently. This provides businesses with meaningful data and important information, thus, helps in making better business decisions.
Benefits of Salesforce Integration with Business Apps
There are several benefits when you integrate Salesforce with Business Applications to:
1. Get All Your Customer Data in One Place
“Integrating Salesforce CRM with customer service and support apps help streamline the touchpoints of customer communication.”
For example: If the marketing team in your company uses MailChimp as an Email Marketing tool and your sales team uses Salesforce, and the customer service team in the organization uses your internal software to respond to customer queries, then with the help of Salesforce Integration, you can easily integrate MailChimp and Salesforce along with your internal software and respond to customers in a more timely manner.
This simplifies the processes for all three departments in your organization, improving overall efficiency.
2. Customer Retention
Integrating your business application to Salesforce enhances the chances of increased functionality for your customers, making them stick around for a longer period with your business.
The more you connect with tools they use daily (like Salesforce), the more essential you become to their day-to-day business which, in response, enhances productivity and efficiency.
3. Build Relationships and Grow Business Together
Salesforce AppExchange is an exceptional platform. One can interact and make connections with partners who have been on AppExchange for a long time to learn best practices and grow business to the next level.
4. Increase in Online Sales
With Salesforce integration, companies can increase their online sales revenue and boost the sales process more efficiently.
5. Make Returns Quick and Easy
Mobile batteries manufacturing companies, in particular, can use Salesforce integration services to make it easy for customers to return or replace their product if they find something wrong or they are unsatisfied with the product.
Due to this valuable integration between Salesforce, e-commerce solutions, customers are able to easily return an item or get proper service.
6. Get Creative
If your business is facing a bottleneck problem that you can’t overcome on your own, integrating your business applications with Salesforce can help get past these challenges.
Steps involved in Salesforce eCommerce Integration
1. Planning and Documentation
Salesforce eCommerce integration starts with the business involvement of the people associated with it.
So, proper planning and documentation are required to find out further insight into business needs and technical requirements for the given project.
It must include:
- Identification of business goals
- Formulating mission and vision of your business
- Identifying the owner and data involved in the application
- Understanding the integration standards and best practices
The application occupies the central position of any Salesforce integration project and is essential for the successful accomplishment of the given work.
You should give some time to understand the integrated apps and how they integrate.
It must include:
- Preparation of the data involved
- Understanding the dependency of each application involved
- Two devices have the same architecture
- API’s should be enabled of both going to be integrated apps
- Give serious consideration to API limits
3. Build Process
Processes define the flow of data from one endpoint to another which helps in staging and modifying data before their transmission to other applications.
You should map out data flow across the organization through:
- Identifying the endpoints
- Provision of effective connection for custom integration and 3rd party integration tool
- Determination of performance of data delivery for various application
- Usage of IP Whitelisting for limiting & controlling access only to trusted users
What are the benefits of integrating Salesforce and eCommerce together?
Salesforce’s inbuilt capabilities for eCommerce integration combine digital commerce, order management, store operations, and AI-powered personalization into a single, unified, and shared commerce platform.
When you integrate Salesforce and eCommerce together, you can:
- It will deliver strategic, AI-personalized shopping experiences at every touchpoint, on any device.
- It will roll out continuous innovations without delays, dependencies, or disruptions
- It will launch new sites in weeks and new promotions in minutes
- It will unify digital commerce with store operations, order management, and more
- It will offload IT operations to a unified cloud that is robust, stable, and scalable
- It will maximize productivity with centralized site management and automated tasks
- You can easily explore new regions easily and go global in record time
Conclusion: Salesforce eCommerce integration for business
Salesforce simplifies eCommerce Integration. With the ever-evolving retail industry, Salesforce eCommerce integration can streamline eCommerce operations from discovery to purchase to fulfillment and much more.
This seamless eCommerce integration connects offline stores and mobile channels, enabling them to leverage eCommerce capabilities and services such as transaction management and merchandising.
So, what are you waiting for? Get on to Salesforce eCommerce Integration providers to kick-start your Salesforce eCommerce integrated journey to escalate your business avenues to another level.
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