- Creating a user-friendly website.
- Developing online marketing strategies to boost your online ranking.
- Preparing marketing materials, such as press clippings, whitepapers, case studies, and social media feeds.
All these prerequisites are an excellent option for building your credibility as an organization. However, brand awareness alone won’t help you reach your desired target. For that, you’ll have to invest in some options that will help you with lead generation.
And the most popular choice is “landing pages.” The primary reason behind using landing pages is that they are product or services specific and promotional. To put it another way, landing pages increase your conversion rates while lowering your cost-per-acquisition.
According to Hubspot research, a landing page converts around 5 to 15 percent, and some exceptionally optimized coverts at 30 percent or above.
But, why do marketers or site owners ignore the importance of landing pages?
- They are time-consuming or difficult to create.
- They don’t know the ways of optimizing landing pages.
- They find it difficult to accept that they can convert more.
Unlike what they believe, landing pages are an inherent part of any online business. You can’t create content every week and expect to generate leads with that strategy alone. So, leaving landing pages from your marketing strategies won’t be a good idea for your business growth.
Luckily, we have many landing page builder options available to cut down on time for creating a landing page. Having said that, not all landing page builders are equal. Some focus on providing affordable options, while others give you a platform with advanced features.
So, what is the right option for you? The following factors will help you deduce the right landing page builder for your business. Let’s get started.
1. It is Cost-effective
If you hire a graphic designer to create a landing page for every ad campaign, it will turn out to be an expensive affair. This is especially true if you design pages right from scratch. In fact, experienced people often charge $150 to $200 per hour. But not every business can afford such a cost.
Fortunately, with a landing page builder, you can create useful pages. Plus, you don’t have to start from scratch. This feature makes them even more cost-effective.
For instance, the standard Leadpages pricing starts from $27 per month, making it one of the most affordable landing page tools in the market. Another option available, Instapages, comes at around $29 per month.
Thereby, making these tools an affordable option that works well with most of the marketing budgets. In short, if you want compelling landing pages without spending a fortune, these platforms are the perfect choice for you.
2. Provides Professional Optimized Templates
The point of using a landing page builder is the ease of use and guaranteed results. Unless it has any visually appealing template, what’s the point of purchasing it in the first place. Consider the builders that require fewer edits and better ROI.
Choose the platform that uses best practices and optimized templates that go with the current marketing trends. Additionally, it would help if you have a landing page builder that categorizes the templates available to help you get things done quickly in time crunch situations.
Remember, companies who create more than 40 landing pages generate 12x leads than those who make five or less. Obviously, you will need a variety of templates to reach that goal.
3. Has In-built Mobile-optimization Tools
No matter how aesthetically appealing landing pages you create, if it does not function properly on mobile devices, the whole effort would be a total failure. Quite obviously, more than 45 percent of buyers use mobiles as the first option to start their research, with more than 50 percent of mobile devices accounting for paid-search clicks.
So, it is quite evident that your landing pages must be mobile-friendly. Hence, you must choose a landing page tool that uses some intuitive approach that allows you to skip the entire redesign thing when optimizing a landing page for mobile phones or tablets.
Remember, the idea is to get things done quickly and cleanly. Therefore, you must go for the tool that helps you do that, the better way.
4. Integrates A/B Testing
There is no guarantee that your landing page will always be optimized as per your target audience. Every market and industry niche is different.
For that matter, every ad campaign is different. So, it requires robust testing measures if you want to generate better results.
This is why experts suggest marketers using a platform that allows them to test their landing pages. And what better deal if your landing page is offering you A/B testing tools within the package, isn’t it? Because it is a great way to analyze what is working for you and what needs to be changed for better ROI.
5. It Has Integrations
With so many marketing strategies growing in the internet marketing industry, relying on a tool that is integrating all the techniques is like “killing two birds with one stone.” So, one must choose the landing page builder that comes with integrations like email marketing, webinar, marketing automation, or analytics software to generate the desired boost to your ad campaigns.
Key Takeaways: Choosing the right landing page builder
As already mentioned, landing pages are like a conversion tool for a business. Think of them as an online flyer that allows you to sell your product or service directly to customers. Plus, you also get a chance to get your potential customers to sign up for your email list.
Undoubtedly, they must be compelling enough to generate leads and drive sales online. And that too, without investing much time and money. So, choose the right landing page builder and get your desired results.
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