7 Ways to Do Real Estate Leads Generation the Modern Way

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As a professional realtor, chances are you are aware that real estate leads generation techniques should be as dynamic as the constantly evolving industry.

Market needs and demands are continuously shifting, so it is important for you to come up with new strategies that are in step with the times.

But did you know that there is a big difference between just modern real estate lead generation tactics and truly innovative techniques that best build your name in the industry?

Basically, real estate leads generation isn’t about selling your properties, but about selling your name as a brand. You need to present yourself first as trustworthy, knowledgeable, and proficient, and the sales will follow as surely as there are demands.

When you implement real estate leads generation techniques, you want to attract both buyers and sellers to take advantage of the portfolio of properties you are managing.

You want to help every client be connected with properties that best suit their specifications, budget, and lifestyle.

7 Ways to Do Real Estate Leads Generation the Modern Way

Marketing Rules:  SEO can’t work without them.

SEO based internet marketing is worthless unless you adhere to the time tested rules of marketing.

There is an old saying. Entrepreneurs sell things that other people want to buy.

If you are a real estate agent then you are selling your ability to sell someone else’s house quickly, for the highest offer while abiding by all the rules and regulations.

That is what people want to buy. It is your job to accomplish those tasks. If you are not able to do just that, then you have nothing of value to sell.

There is nothing I can teach you that will overcome that hurdle. But if you learn to apply these time-tested methods, they will help you to sell real estate better. But you first must be able to sell real estate.


The place to start learning about SEO marketing is by understanding keywords. These words become a hub of an internet marketing campaign they offer nothing.

But when they accurately describe your unique skills and the value of your offering relative to your competitors, then they begin to work for you.

This is perhaps the backbone of search engine optimization. Therefore it is the fundamental place to start if you want to gain any control over Internet marketing.

I will be spending a great deal of time just on keywords.

This is where you will develop the most amount of control over your ability to attract search engines to your articles and online content.

It is where you learn to get in front of large amounts of traffic on the internet every day. It will also help you to write interesting articles that will actually be of value to others.

When you understand keywords on a deep level, then you will be able to write content that speaks clearly to people with solutions to problems that they are searching for online.

And your articles will convince them that your services and skill sets are the solutions they are searching for. Keywords are the railroad tracks that will take you to your destination.


It has been said that content is king. This is not really true. What you say about what you’re competitively able to offer that is of value to others is the key to your success.

First, you need to get good at something that is of value to others. When you are first starting out, it is not possible to show a history of work success.

That is why you will need to ride the shirt tails of others and provide them with profitable service until you learn the ropes. But that is another article at another time.

But if you have a work history then you will need to be able to put your skills, experiences and unique value into writing. But when it comes to SEO, it will not just be any writing.

It will have to be writing that includes content that a search engine will use to put your message in front of not only your target audience but anyone that may benefit however indirectly from a relationship with you.

When you know the rules of the game, SEO can actually force you to perfect your message and marketing strategy so that you will be more effective online and off.

I will outline a strategy to help you understand how “content” is the key to your success.

But with the understanding that content has to speak both to search engine algorithms and the public that will be reading your content.

Real Estate Leads: Modern Traditional vs. Modern Innovative

In recent times, real estate lead generation techniques such as acquiring e-mail addresses, building social networking contacts, joining online mailing groups are by now considered traditional.

This is because going online and doing research through the Internet has become the natural course for obtaining information.

However, simply obtaining a bunch of emails still would not be able to give you an idea of what they want or need in terms of property acquisition.

Essentially, that would be just like the cold telephone calls of olden times, where real estate agents blindly peddle their services with only a generic framework to get them through a dialogue.

The truly innovative way of generating leads maximizes technology and the Internet arms real estate agents with vital information freely given by potential

clients. This will equip them as they customize their offers that would best lead to a successful sale.

One of the best tools for innovative real estate leads generation is by building purpose-specific websites that can be a primary source of information for people interested in entering into real estate dealings.

7 Ways to Do Real Estate Leads Generation the Modern Way

Some of the most innovative techniques offer free online services that add value to your name and brand are the following:

  1. Multiple listing service (MLS)
  2. Property search by email
  3. Comparative market analysis (CMA)
  4. Mortgage calculator
  5. Specific real estate updates by locality/area
  6. Real estate e-book, newsletter and other helpful publications
  7. E-courses or actual live property management workshops

These are just some of the elements that you can add on to your website to make it more informative, interactive, and therefore appealing for users to visit regularly.

Their common trait is to provide highly useful information and free service to potential clients who will undoubtedly appreciate the extra effort you spend on their needs.

What’s more, these add-ons do not require costly investment; you just need to find a reliable contractor to provide a packaged, all-in-one service for your lead generating needs.

Ultimately, the most innovative real estate lead generation technique may use the most revolutionary technology available, but its success still relies on the classic values and reliability of excellent customer service.

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