Several entrepreneurs launch a website for their business but they struggle to bring organic traffic to their new website. It might be your first time running a website, and you are facing the same issues.
Before we proceed with the steps to generate organic traffic, you need to understand what organic traffic is. So, organic traffic comprises the people that visit your website through a search engine, apart from the paid sources.
To get more visitors on your website, you must have an online presence. When people search for your industry related products and services, your website appears on the top of search engines. You can achieve it by spending time on Search Engine Optimization (SEO), creating quality content, using internal links, and encouraging incoming links.
When you start working for organic search, you need to understand that it is a gradual and continuous process. You may not see results in the short term, but if you follow the right strategy, then you can maintain your website ranking on top and get more organic traffic.
According to research, 67 percent of the websites that are ranking on the first page have more CTR (click-through rate). Here are a few tips to generate organic traffic on your newly launched website:
1. Write on topics having search potential
There is no doubt that Search Engine Optimization (SEO) is one of the best ways to generate organic traffic. It can provide you consistent results in the long term.
As long as your website ranks high on the search engine, you will be able to generate passive organic traffic to your site. For higher ranking, you need to write on the trending topics that people are searching for. When you start to write content for your website:
i). Search for popular keywords
In terms of SEO, keywords are the words or phrases that people search on search engines. If your content has relevant keywords, then there is a high chance of finding your content among the results.
When people are searching for anything related to your industry, and your website provides the relevant content, your website will appear in their search results. Your main goal behind search engine ranking is to generate organic traffic.
The keywords you choose to target in your website content will determine what kind of traffic you get. If you are an app development company, want to attract clients for projects, for example, you might want to rank for “app development company”, but if you are not careful, you might end up attracting traffic that might be interested in a job in app development.
There are a few keyword research tools, such as Google AdWords: Keyword Planner, Keyword In, Google Correlate, AdWord, and SEO Keyword Permutation Generator, that provide you with the best keywords, based on your industry.
ii). Use content explorer for advance search
The SEO tools have increased their demand by adding a content explorer tool. You can experience the content explorer in BuzzSumo or AHref tools. Marketers can use it to refine their search.
Content Explorer is a database for the millions of web pages. You can use content explorer for your benefit:
- Find the most shared content related to any topic. Share your content on your social media profile to get more engagement.
- Find popular posts from your competitor blog and create unique content around that topic.
- Use content explorer to find keywords that are easy to rank.
2. Content optimization
For search engine ranking, content is one of the most important on-page factors. If your website content is optimized, then there are high chances that it will appear in the feature spinnet.
An analysis of the top 10 search results for over 20,000 keywords and noticed a pattern that pages with 1800+ words content ranks higher on the search engine. Going into a detailed discussion on topics might consume your time, but it can benefit your website with a higher organic search on targeted keywords.
People feel that the in-depth content is so valuable to provide reference links in their content. There are strategies to improve your ranking and optimize your website content.
i). Heading structure
Headers tags are important for your use as well as for SEO. It provides structure and context to your articles. Readers like to scan content before proceeding with it.
The heading helps the readers and search engines to read and understand your website content and figure out what a post or page is about. You can add keywords to H1 and H2 tags and long-tail keywords to H3 and H4 subheadings on your pages.
ii). Keyword density and distribution
Keyword density is the number of times a keyword phrase is repeated in your content. For on-page SEO, marketers should include targeted keywords in the articles, but make sure you don’t overuse them.
Google algorithms are smart to detect the overstuffing of the keywords. As a result, Google might penalize your website and reduce your ranking on the keyword.
Now a question arises: what is the right keyword density in content?. There are no specific rules and guidelines prescribed by google about keyword density. Research says, several SEO experts believe that ideal keyword density is around one to two percent.
iii). LSI keywords
LSI (Latent Semantic Indexing) is a system that search engines use to analyze the semantic words that people use around their topic.
LSI Keywords are similar and conceptually related words to your targeted keywords. For example, if you are talking about “Apple” in your content, then Apple is a fruit, Apple is a brand or Apple is the name of any pet?
The LSI keywords help Google to understand what your content is about. By using the LSI keywords in your content you can improve your website ranking on several keywords that will boost your organic traffic.
If keyword density in your content is more, then you can use LSI keywords in place of your targeted keywords. You can optimize your old content with LSI keywords to bring it on top and rank on the search engine.
iv). Bullet your content key points
The Bullet key point provides your reader with an overview of your content. After reading your bulleted points, readers make an opinion that your content can answer to their queries. They are also looking for the same content.
It doesn’t mean that you fill your pages with bulleted points, instead find appropriate places to integrate them.
3. Add engaging, keyword-focused meta description
The meta description is the short description of your content that appears below your website’s title and URL in search engine results. It is the first thing that readers see on the search engine result, creating an effect on your page’s clickthrough rate.
A detailed meta description will encourage the users to read your content rather than that of your competitors. When you write a meta description, make sure you explain your page in detail by keeping it within 160 characters.
Also, consider your targeted keywords in the meta description. If you are using WordPress, then you can quickly add a meta description to your blogs using a plugin like Yoast SEO or SEO Ultimate.
When it comes to search engine ranking, Google gives preference to the inbound links. It does not mean that every inbound link will help your website to rank.
Link building is the next step in the SEO process. You can start by reaching out to personal networks like friends, influencers, and colleagues to help promote your website. If you have blogger friends, colleagues and their content is relevant to your website ask them to link your website.
You can also start approaching high authority sites, who are interested in accepting guest posting. This will help you to get referral links to your website. You need to understand that it is a slow process, but it will provide you effective results in the long term.
Conclusion: Generate organic traffic for a new website
Several things need to be considered after the launch of a new website, but you can not do everything at once. You have to start step by step and develop the habit of website analysis and posting content regularly.
When you start writing your website content, start with keywords search, add Title tags, and meta description in content, check keyword density. Slowly you will start learning everything and with consistent effort, you will achieve your goal of organic traffic search and engine ranking.
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Piyush Jain is the founder and CEO of Simpalm, a top WordPress development company in DC, Maryland, and Virginia. Piyush founded Simpalm in 2009 and has grown it to be a leading mobile and web development company in the DMV area. With a Ph.D. from Johns Hopkins and a strong background in technology and entrepreneurship, he understands how to solve problems using technology. Under his leadership, Simpalm has delivered 300+ mobile apps and web solutions to clients in startups, enterprises, and the federal sector.