Luring new customers is the ultimate goal for any online business, which requires a well-conceived marketing strategy and strengthening the brand’s online reputation. The good thing here is that the digital stratosphere is constantly exposed to numerous changes, and the possibilities for expanding your business’s reach and attracting new clients are endless.
Of course, to put yourself in the best position to attract new customers to your online business continuously, you’ll need to do much more than have just a marketing strategy in place.
For example, utilizing an IP geolocation lookup service can help you find out more about your users’ location and use this information from its API to command your marketing efforts in the right direction. Or, another thing that can help you gain new customers is having an outstanding customer support service, as there is no better promotion than satisfied customers.
Nevertheless, it doesn’t matter if you run an eCommerce business or provide some service; the bottom line is that you won’t succeed if you fail to attract new customers to your business. And when it comes to marketing, to make this process easier for you, we’ve listed the top four marketing tips to help you get tons of traffic online without breaking your bank.
1. Always Maintain a Strong Social Media Presence
Do you know that a good part of your primary target audience spends a lot of their free time on social media, even though most people hang out on Instagram, Facebook, and Twitter even while they are at work?
So it makes good sense to try and grab their attention while they are scrolling down their feeds by sharing an update on your service’s latest improvements or other pieces of compelling content.
Being active on social media and maintaining a solid social media presence is an essential piece of marketing advice for reaching and attracting new customers.
And if you want to reach an even wider audience, set aside a social media marketing budget, get in touch with a renowned Facebook ads agency, and let them do their job to generate new leads and convert more customers for your business. They will set up well-thought marketing campaigns with well-produced creatives to make your company stand out from your main competitors on social media.
2. Try to Rank Better On Search Engines
In addition to improving your business’s social media game, you should also focus on where you are getting position on search engines like Google, Bing, and others because the foremost trick to catch the eyes of your prospective customers is to become “easily findable.”
After all, how can you attract new customers online if you are not getting found in the first place?
To address this issue and step up your efforts, run a strong search engine optimization on your web pages, but don’t overstuff with the keywords. In fact, 57 percent of marketing professionals state that on-page content development is the most effective SEO strategy there is.
Develop the search results that lead to reliable, precise information about you and your company. Create only credible content, try to get backlinks, and enhance your relevancy to get domain authority. All these SEO efforts will ultimately help you attract new customers and grow your business further.
3. Everybody Likes Special Offers
Well, who doesn’t like offers? Even when it is something as minimal as 15 percent off or free shipping, special offers can help you attract new clients to your business. You can create a quick buzz around your products or services and get prospective customers closer to your business with special offers.
For example, you can organize a giveaway on your social media accounts and promote it via email newsletter and on your official website. This will ultimately stimulate the customers to purchase more from your business, as discount offers, bonuses, and freebies are prevalent marketing strategies to lure new clients.
4. Embrace Customer Reviews and Testimonials
Last but not least, interaction with your customers is always out of significant importance. To stay in touch with them, make sure that you respond to people who try to reach your brand on your blog, check your emails regularly, and be present in the comments section of your social media accounts.
This strategy, or technique, builds trust and motivates existing clients to leave good customer reviews that prospective customers can read and eventually decide to give your business a chance.
Google My Business, or GBM in short, is a free service where you can quickly provide important information about your company and a place where customers can leave reviews about their experiences with your brand.
Social media reviews, testimonials, and recommendations are even a better way to attract new clients to your business. Encourage your existing clients to use hashtags and tag your business after they receive your product or try your service. The bottom line is, nothing says this business is to be trusted, like good customer reviews and testimonials.
As you can tell, you don’t need thousands of dollars to attract new customers online as there are many ways to attract them.
From maintaining a solid social media presence, fixing your SEO efforts, providing special offers, to embracing online reviews, most of the ways mentioned above to attract new clients are free and beneficial. So don’t waste time, get organized, and put your business out there for everyone to see.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.