Well, in many ways, real estate and Instagram ads are a match made in marketing heaven. With over 1 billion active monthly users and 500 million daily users, Instagram is undoubtedly one of the best social media platforms to get your real estate business noticed.
What is more, Instagram is both fun and impressive, which makes it the perfect social media tool for marketers to get quality leads. For many realtors today, Instagram has emerged as a key platform to increase audience engagement as it has a high visual nature.
Sellers, homebuyers, and other real estate agents can easily view the types of listings you denote. Moreover, they can learn what areas you specialize in, which enables you to get the right audiences.
Instagram marketing among realtors is attaining great popularity as the platform facilitates a free form of advertising. You and everyone from your cousin to your retired neighbor are on this platform as it is a fun and innovative social media tool invented so far.
So let’s delve into the various ways you can harness the power of Instagram ads to grow your real estate business.
1. Always Post Your Own Photos And Videos.
Always be mindful of the fact that your audience follows you to keep a tab on the listings and hear what you have to say about your business.
And if in any case, you disappoint them, it would take mere seconds for your audiences to unfollow you. Hence, it is imperative that you keep posting content and ads which are created by you. Originality is crucial on Instagram, and you should be best aware of it.
2. Design Mini-scripts For Shortlisting Videos
Before you hit the record button, you should know exactly what to say about your real estate listings in the Instagram videos.
Yes, spontaneity always helps to showcase your natural prowess. But as short videos are of shorter durations, a mini-script is one of the most useful tools you can ever have.
Designing a list full of bullet points depicting the most important things would help you mesmerize your audiences. Explaining real estate listings live on a video can be a bit tricky. Thus having a mini-script in front would help you to emphasize the key points.
3. Humanize Your Business Through The Instagram Platform
In earlier days, it was a common practice for real estate agents to use billboards in public spaces to get quality leads. However, the cost of billboard advertising was highly prohibitive, which implied that the average agent was deprived of getting quality leads.
In simpler words, most average real estate agents didn’t have the money to invest in billboard advertising. But with the emergence of Instagram ads, things are becoming more positive for the average realtors.
With Instagram, you can edit and post photos like an expert with the same amount of visibility. The biggest benefit perhaps is you don’t have to pay anything to post these ads. Humanizing your real estate business has become pretty easier with Instagram.
There is no denying the fact that Instagram has become the new reality TV show and press release of the 21st century. Instagram lets real estate agents depict impactful and visual stories that drive maximum sales.
4. Instagram ads- The New Way Of Prospecting
In earlier days, real estate agents had to knock on doors to reach their audiences. But times have changed, and this type of prospecting method would no longer be viable nowadays.
Quite interestingly, for real estate agents, Instagram ads are the new way of prospecting target audiences. But unlike door knocking, Instagram is a faster and reliable way to reach your communities.
In case you wish to prospect on Instagram, all you have to do is initiate a location search. After the search has been initiated, you would get a list of local people with whom you can engage with your ads.
It is advisable to set realistic goals so that your interaction with the local audience stays authentic.
5. Automatically Share Posts To Facebook And Other Social Media Platforms.
One of the best things about using Instagram is that you can share the same post to Facebook too. In busy schedules, these features help to save a lot of time.
In your account settings, you can turn this feature on so that every time you share something meaningful, the same post appears on Facebook and other social media sites.
Automatic sharing takes the load out of you when you are posting ads continuously. What is more, you can also find the varied uses of the hyper-lapse feature.
With the help of this feature, you can highlight fun amenities around the community. You can be creative with this feature to make it appealing to sellers and buyers.
6. Take Advantage Of The Location Feature.
Well, no doubt, the location feature is pretty basic and used by kids even!
However, as a real estate agent, you need to use this feature to your advantage. By tagging your location, you can increase your discoverability on the Instagram platform.
In the realm of real estate marketing, location is a big deal. Users can search by places or current location to get good listings.
When you post your ad with the location turned on, the ad gets tagged with the specific location. This would help you get the maximum number of leads easily.
7. Boost Your Posts From Time To Time
As a real estate marketer, you should always be on the lookout to boost your posts from time to time. You can try boosting your listing post to ensure that your account is visible in your local community.
However, in order to boost posts, you have to make sure that your account is a business account. With a business account, you can get good insights from the Instagram ads you are posting.
What is more, you also have to master the art of storytelling through your Instagram ads to attract the maximum number of audiences. Let’s hope the points, as mentioned above, would help you with your endeavors in real estate marketing with Instagram.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.