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8 Factors Hoteliers Must Consider When Attracting Corporate Guests

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Written By Editorial

“The strange thing about hotel rooms is that they look familiar and seem familiar and have many of the accouterments that seem domestic and familiar, but they are really weird, alien and anonymous places.” Moby

The hospitality industry is at a booming height of success by having more than 7 million hotels worldwide. This industry is thriving hard with a worth of up to $570 billion globally.

Further, it may interest you to know that there are more than 16.97 million hotel rooms globally, making the hospitality industry bigger than your imaginations. As a result, millions of people are joining hands with the hospitality industry experts to take their careers to the next level.

If we go by the statistics, the world has seen an increase of more than 2.5 million hotel rooms globally in the past decade. The number of hotels and hotel rooms is now accelerating and thriving to deliver the best services ever!

Hotels are no more about finding good bedding arrangements outside your home, but it is way more than that.

Currently, many businesses or professionals from the corporate world tend to look for premium quality hotels either for conferences or staying purposes. With this, hotels need to look upon the different ways making it easier and effective for the professionals to choose them above others in the marketplace. 

The corporate and hospitality connection 

8 Big Factors Hotels Must Consider When Attracting GuestsThe corporate guests are a massive market area in itself which makes it super convenient for the hotels to lure and approach the professionals towards them.

Be it attending a business conference or meeting in another city, state, or country, hotels have turned out to be a great choice for professionals to rely upon. Therefore, hotels have started to prepare themselves accordingly and are labeling themselves as ready to serve the corporate world.

If you have been juggling the same and now want to know how you make your hotel property ready for professionals, we have got the right solutions for you! 

Why does the corporate sector is inclined towards plush hotels?

The way businessmen and professionals are looking forward to hotels as a perfect and lavish destination to commencing business deals; the hotel sector is unlocking many possibilities for the corporate world.

Be it commencing meetings or arranging professional events; hotels are turning out to be the first choice to introduce a tinge of grandeur to professionalism. 

Surf through this list of suggestions that may help you make your hotel look ready for the corporate professionals and their most-obvious expectations. 

1. Personalization is a must

Professional travelers are becoming diverse in terms of age, gender, and nationality. This way, you can enrich the experience of professionals by giving their stay a personalized touch.

For instance – you can keep a separate table reserved for the team of professionals or an individual with their nameplate lying on the table. The same can be done with the conference room or meeting area they have booked. 

2. Automate the data

We are living in the age of AI (artificial intelligence) and data automation. So, why not make the most out of it and impress your tech-savvy guests?

Here, what we mean is to use the guest’s data to understand their preferences and taste. This can help to enrich their experience, convincing them to make you their preferred hotel type. From food to living standard preferences, you can use the data and get to know it all. 

3. Promote contactless check-in

When you have some smart and interactive ways available, then why settle for something less?

Hotels are all about experiencing something lavish, and that is what the plush contactless check-in devices are all about. You can get them installed while promoting contactless check-in processes efficiently.

It is easy, hassle-free, more organized, and impressive to keep them up with the guests’ expectations. 

4. Extend services

8 Big Factors Hotels Must Consider When Attracting GuestsThere are times when a business or big eCommerce brand desires to throw a party or probably organize a product or service launch event at your hotel. They would expect the hotel to make necessary arrangements like – dining and sitting arrangements in such circumstances.

Besides this, you can think out of the box and extend a hand of help by offering additional services like flex or banner printing or displaying the brand advertisements on large signage boards, etc. This won’t just help the business have ample reasons to consider your hotel repeatedly but would add a lot to the goodwill as well. 

5. Offer flexible check-ins and check-outs

Unarguably, hotel check-ins and business meetings cannot be aligned accordingly. This requires management.

Here, you can offer your corporate guests flexibility by making them feel at home when professionals look forward to other hotel options after finding out the unusual or unsuitable hotel check-in or check-out timings. Here, you can offer a flexible time schedule and make your guests feel valued. This won’t cost you anything but will add to the hotel’s goodwill to the best. 

6. The meditation room

However you may have seen a special meditation room or zone in some plush 5 or 7-star hotels so far, but that is something almost every hotel type can consider having.

IT professionals are always occupied with their presentations, deadlines, meetings, and conference calls. This makes their schedule extremely hectic.

Here, you can make your guests feel valued by arranging a meditation session for them in the morning. This is a preferred way to enrich their experience while helping them experience harmony at its best. 

7. A slight change in amenities

Directly or indirectly, amenities are a way to showcase care and concern for your guests. Then why not alter them according to the guest’s taste and requirements?

For instance, if you have a corporate guest at your hotel premises, you can offer him or her a private room to conduct meetings, attend virtual meet-ups or events.

These rooms can be soundproof, while you can keep some additional headphones, a notepad, pen, sketches, or a board to help them conduct their meetings effectively. 

8. Be their brand advocates for a while

8 Big Factors Hotels Must Consider When Attracting GuestsThere is no harm in being your guest’s brand advocates until they stay with you. This is a positive factor that makes your guest feel valued or may help you get a good deal in the future too.

From the welcoming notes to enriching their dining experience, you can add a tinge of brand personalization to everything, making it a lavish experience for them to cherish. 

These factors, if practiced well, can bring a huge difference in your hotel’s social reputation and standards. There are cases when a hotel’s good hospitality helps them get sponsorship or partnership with large-scale businesses expanding their service sector. All you need is to pay attention to the creative ways while ensuring a smile on your face.

All in all, it can be a fair deal for the business and your hotel if you continue to deliver to the best of your abilities. 

Conclusion

After understanding the current time trends and demands, the hotels have started to serve the corporate professionals as well.

From making some infrastructural changes to introducing a series of different amenities for the corporate guests, the process encompasses a lot of things. What makes this experience better is the out of box ideas, a bit of creativity with a touch of care. 

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