The real estate game is fast-paced, and things are always on the move and changing. To stay ahead of your game and remain relevant as a realtor, you must market yourself properly.
You want to ensure that people remember who you are even when you are not working because you automatically pop into their minds when they need a realtor’s services. Here are some ways to market yourself as an expert realtor:
1. Educate Yourself
Houses are a big investment for people, and as such, they will look for a realtor that is well versed in the inner workings of the real estate industry. Before a person goes into the mind frame of buying a home, they have thought about it thoroughly and even gone a step further and researched their dream home.
What this means is that you need to be on your toe with accurate information on what your clients want and what they need. To set yourself a step higher as an expert realtor, you need to speak a language that is easy for clients to understand.
Being available for questions and having well-framed answers helps to facilitate the potential client’s faith and trust in the process you will use to select home options. It is easy for you to drum up more business when the client trusts that you have their best interests at heart.
Part of educating yourself is keeping up with current trends in the industry. Staying on top of the changes in the industry helps you understand what the client wants and puts you in a better position to provide and deliver what they want.
Networking is a powerful tool when marketing yourself because it keeps you in the minds of people and, to an extent, potential clients. You should always carry yourself as a brand and work on your image so that people can remember you went they need real estate advice, even within your social circles.
You must also keep a few business cards with you all the time when attending events because you do not know who might be interested. It also helps tremendously to be in a circle of other expert realtors or belong to a networking group of realtors who have been in the business longer than you have.
You’ll be surprised at the information you can gather and the knowledge you stand to gain by a mere dinner with other experts in real estate. You can even go further and have a workshop or an open house even when you are not selling.
This creates a great avenue for people to interact with you without the pressure of buying a home. Encourage the people who attend these networking events to ask any questions they may have about their ideal homes and even go a step further and offer property evaluation.
The great thing with this type of networking is that people view you more as a helpful expert realtor than someone just out to make a sale.
One of the best ways to efficiently become an expert realtor is to pick an area of focus and work on all the nitty-gritty details it entails. For instance, you can choose a particular area or housing, such as apartments, family homes, or luxury homes, and focus a huge chunk of your time learning what the customer needs.
Potential clients are far more likely to listen to a realtor who has established themselves as an expert in a certain field because they have more experience and information, which translates to the client getting as close as possible to their dream home.
In as much as you should have general information on most areas of real estate, specialization will help you carve out your niche as an expert.
You may also want to involve other people related to the real estates industry, like lenders, construction companies, and property lawyers. This helps you create a group of expert professionals and offer a one-stop shop for your potential client’s needs.
4. Marketing Tools
Marketing yourself as a real estate agent is made easy with the numerous tools available. When it comes to marketing, it is best to always start with the free sources and then move to the paid ones. There is a huge opportunity for marketing on social media because it reaches many people and is arguably the best free marketing tool at your disposal.
For a start, you need to take the time to create an account that is not vague but clearly describes your expertise as a realtor. To make your account more visible, you will need to be active, spend adequate time, and participate in chats that enhance your online presence. People on social media are always eager to learn and share unique information.
You can choose to have a few words of wisdom on the industry that showcase your talents as an expert realtor, making people create an information chain that leads back to your pages.
Another great way to stay on people’s minds as an expert realtor is to create a website and keep the content fresh. You can commission weekly articles that educate the public and use certain keywords that help raise the ranking of your website.
Ensure that the blogs you post are enjoyable, accurate, well-written, and showcase new listings and special offers. Alternatively, you can take out an advert in the local newspaper because there is a higher chance that potential clients are in your locality.
There is also the option of getting billboards or bus benches that advertise your services. Do not underestimate the power of the old but trusted direct mail postcard; many people enjoy and are more inclined to trust postcards.
The best way to ensure maximum results is to use online and offline tools when advertising yourself as an expert realtor. Other paid advert options guarantee better results by driving traffic to your social media platforms and website.
If you use the paid advert option, your advertisements will be set up by professionals who know how to position you, so people will become aware of what you offer.
How do I promote myself as an expert realtor?
Here are some practical keys to successfully marketing yourself as an expert realtor today:
- Educate yourself.
- Marketing tools.
Becoming an expert realtor is a process that is quite rewarding when you put in the work needed. The goal is to remain relevant so that when a client does need your services, you are on the top of their list.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.