Starting out as an entrepreneur has never been easier than it is right now.
Bricks and mortar business locations are no longer required to start your own company, with several different options available for those who want to get started with their business venture online. But the drastic rise of online business over the past few years has meant that competition is high.
If you are not making use of the various different strategies available to drive more traffic to your website, then you are guaranteed to be missing out.
Thankfully, driving traffic to your website and improving your online visibility does not have to be a difficult task. Here are some options that you might want to consider.
1. Work with an SEO Agency
Search engine optimization is crucial for driving organic traffic from Google to your website. Most people today start with Google when they want to find a product to buy or a service to sign up to, so good SEO is essential to ensure that your website isn’t getting lost on the nineteenth page of relevant search results.
If you are not investing in SEO and your competitors are, you can be sure that your target audience is going to find them first and you are going to lose potential business.
If you aren’t sure where to start, companies like PWD offer SEO in Perth for businesses just like yours. PWD will get to know your business and put together a tailored plan for search engine optimisation that works for you.
2. Use Social Media to Drive Traffic
With millions of people around the world actively using popular social networks like Facebook, Twitter, and Instagram, social media is one of the best tools in your box for driving more traffic to your website.
Being active on social media can make it easier for you to engage with your followers and give them a reason to visit your website and find out more.
For example, sharing blog posts on your Facebook page will instantly give visitors a reason to visit your website if they want to read more and find out what your latest blog post is all about.
3. Start a Business Blog
The more interesting, informational, and valuable content there is on your website, the more reason users will have to visit it.
Starting a business blog has a wide range of excellent benefits that you will be able to enjoy, including more shareable content for your social media profiles, more pages on your website for Google to index, a platform to share your knowledge and establish your authority online, and more reasons for users to visit your website.
Bear in mind that not everybody who visits your website will be actively looking to buy a product or service, so an interesting business blog can be a great way to encourage users to visit and learn more about what you do.
4. Get Active on YouTube
Video content is definitely one of the top forms of content today, with YouTube not only the most popular social media platform but also one of the most popular websites around the world in general.
Video tutorials on YouTube can be a great way to spread the word about your brand, get people talking about what you do, and encourage more traffic to your website. Be sure to include a link to your website in the description of every video that you post so that users can easily click through to find out more about what you offer.
5. Create Blog Posts Elsewhere
Along with starting your own business blog, you may want to consider posting content on other platforms where it is likely to get views, such as LinkedIn or Medium.com. Both of these platforms are designed for anybody to use and you can post content that may be easier for your target audience to discover and read if you are still working on improving SEO for your business website and blog.
Don’t forget to link back to your website or blog from these platforms when you post so that anybody who is interested in learning more about what you offer or wants to read more of your content, can easily click through and find out more.
6. Email Marketing
Email marketing can be an ideal way to get more visitors to your website, but it is important to make sure that it is done right.
Whenever you embark on an email marketing campaign it is essential to ensure that you are only sending email newsletters to people who have given you permission to do so, otherwise your content is likely to only end up in spam folders.
When done right, email marketing is still one of the most powerful marketing methods out there, and sending targeted content will encourage recipients to click through to your website.
7. Get in the News
Doing something newsworthy is definitely a great way to encourage traffic to your site and perhaps even generate backlinks from reliable authority sources.
Consider hosting a fundraiser for a local charity or doing something unusual that is going to catch the eye of local journalists and newsrooms that will want to mention your business in their stories.
This is a great way to get popular news companies to link to your website and put your business name out there.
8. Get in Local Search
Finally, if you are running a business that targets people in the local area, conducting local SEO is a great way to ensure that you get seen on the top of relevant Google search results for people in the area who are likely to be looking for the type of product or service that you offer.
The first thing that you will need to do is set up a Google My Business profile and ensure that your address and other location-specific details are published on your website.
Setting up an online business has become easier than ever, but this has led to an increase in online businesses and much steeper competition in every industry. To ensure that your new business is able to stay competitive and generate profit, driving traffic to your site should be a priority.
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I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.