Promotion of your brand is always among the priorities of any company, whether your business is new in the market or already a very recognizable brand.
But nowadays, it is necessary to increase brand awareness to promote the brand and maintain the positions it has won.
At any stage of the company’s development, offering door gifts to your favorite clients is the most important and relevant marketing tool for any business.
The correct use of creative door gifts can substantially benefit your business and solve the problems occurring in your business marketing.
When you start the sales of a new product, the door gifts will strengthen relations with customers. This is a great way to advertise and promote products and services.
However, let’s have a look to improve your brand awareness with creative door gifts:
8 Creative Ways to Improve Brand Awareness
You can achieve high brand awareness and memorability through advertising, participation in exhibitions and so on.
Before you begin to directly promote the product, you must go through several preparatory steps.
1. Study the Target Audience & Market Research
At a preparatory stage, it is necessary to know well the competitors and potential buyers.
This will help you with a detailed analysis of the market, which is carried out by marketers.
While doing the research, you should know about the requirements of your customers. You need to clearly understand the purpose of the advertising campaign.
At the initial stage of the formation of a brand there can be such goals:
- Increase the number of loyal customers.
- Create a positive company image.
- Expand your target audience.
- Increase sales by the end of the year.
After all, consumer preferences are the main criteria when choosing a product.
2. Defining Evaluation Criteria
To assess the success of the implementation of the campaign to increase brand awareness, it is necessary to make a number of criteria for its evaluation.
This may be such indicators as the number of new customers, customers who came a second time, etc.
3. Using Seasonal Trends
With the change of time of year, consumers change their preferences every time. This is why you need to understand and follow market trends.
For example, in the summer, they drink 3 to 4 percent less hot coffee, but they consume more ice cream.
In winter, the demand for ice cream decreases and give preference to hot coffee.
So, simpler ways come to the aid of such brands is to make use of seasonal labels, redesign of packaging, decoration of goods and other relevant attributes of the season.
This attracts the most attention from buyers.
They will easily recognize the brand next time and wait for the release of new seasonal products, even if only the wrapper changes.
4. Advertising Through Social Media
It is one of the easiest ways to promote your business in the market.
You can choose a variety of modern ways to advertise the brand on social networks (like Facebook, Instagram, Twitter, etc).
Whether your business is new in the market or already established, social media channels are effective.
By organizing the contest or quiz and, in turn, offering a gift to the winner, you will increase the reliability of your company in their minds.
5. Participation in Exhibitions or Conferences
This idea is best suited for brands that do not produce products but provide certain services.
Unlike advertising, at the exhibition, the company has the best opportunity to show its advantages to a specific target audience.
To do this, you need to prepare a spectacular presentation and choose a good speaker.
It is also worth stocking up with vivid and memorable handouts, including advertising samples and door gifts.
All people love little unexpected gifts and will definitely appreciate it.
So, in this way, you get a huge benefit to your business. After getting the gifts from you, they will remember your brand throughout their lives.
6. Video Marketing
Video marketing is rising in popularity. So, you can choose this method to advertise your brand in the market.
People are usually giving more prominence to video on their platforms.
With the increment of daily views on your posted videos, your business will automatically make its place in the competitive market.
But make sure that your posted videos on YouTube, Facebook or other social media channels. This should be informative and attractive so that your customers get attracted and make use of such products.
7. Offer Superior Quality Door Gifts
Always remember corporate gifting services are really helpful to reflect your business image, authority, standards, and morals.
Make sure these services are qualitative, so customers get easily attract towards them. Therefore, try to invest in corporate gifts of superior quality.
You can offer customized promotional gifts to your customers and can improve your brand awareness.
The superior quality of materials conveys a strong brand message among a large number of audiences.
These are also helpful to tell the customers about your brand, products, and services also. Give preference to top-notch items.
8. Provide Coupons & Reward Program
Imprinting promotional items with coupon codes will allow consumers to redeem them online while making the purchase with your business.
In addition, offering discounts to your consumers on some purchase is also the best option. If you reward your customers with discount coupons, then it will leave a positive effect on clients’ mind.
Meanwhile, the consumers will go through your website and check what they could be saving on.
It will increase brand awareness and successfully increase your business sales.
A free gift lets your customers feel special through their purchase and got a good deal. It will give an overall benefit to your business when they make a purchase of products of your brand in the future.
By following the above-mentioned tips, you can promote the brand easily in the market and significantly increase brand awareness.
So, choose the best, original, useful, and branded door gifts to your clients, employees, and business partners. This will help your business to increase sales in the market.
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My name is Jane Douglas, who is a marketing manager cum writer in Aquaholic Gifts Pvt. Ltd, a leading corporate gifts solutions provider that ensures a fully integrated package for all your needs. I like to research about fashion, latest technology and trending lifestyle in free time. With more than 5 years of experience, I’ve written many blogs related to fashion and trendy lifestyle and have been my main contribution to Aquaholic Gifts.